Articles by Trevellyan.biz

Trevellyan.biz offers comprehensive services to deliver a quality image and increase web presence, including web site design, redesign, maintenance and optimization. Our design and development services cover different styles, functionality, enhancements, and budget ranges.

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Trevellyan.biz has written 104 articles for AdTalk

Trevellyan.biz

How Google Panda May Affect Your Website’s Search Engine Rankings

by Trevellyan.biz

At Trevellyan.biz, we love great looking sites, sites that function intuitively and that load fast. But do you know what we believe to be the single most important element of a good website? Content, good content.And today content is even more important, because Google has increased its relevance in determining site ranking.

Panda is a new [...]

Software Updates: What They Are and Why You Should Care

by Trevellyan.biz

There are two main types of software update, those for your operating system (Windows, Mac OS etc.) and those for the programs you have installed. Software updates are distributed primarily to fix security issues and to correct bugs.Operating systems and most programs include mechanisms to distribute software updates automatically over the Internet. This is why [...]

Graphic Design Discussion: How Color and Contrast Affect Readability

by Trevellyan.biz

Reverse type. You see it all the time – light text on a dark background. Some designers use it to give variety to a page layout and others are looking to make their designs “pop”. But is reverse type a good design decision?The question one should always ask when designing an ad, brochure, website or [...]

Top Eight Rules for Creating Strong Passwords

by Trevellyan.biz

Follow these simple steps to create a password that is hard to hack.When possible, use at least 12 characters. Never use less than 8.Use a variety of characters including letters, numbers, punctuation, and upper and lower case. The greater the variety, the stronger your password will be.Avoid using real words from any language. Avoid using [...]

Top 10 Most Common Passwords

by Trevellyan.biz

According to a 2010 article in The New York Times, these are the top ten most common passwords. 1. 123456 2. 12345 3. 123456789 4. password 5. iloveyou 6. princess 7. rockyou 8. 1234567 9. 12345678 10. abc123Sometimes having “the most popular” of something isn’t a good thing. If you’re using something this obvious, you [...]

How to Track What’s Being Said About You and Your Company Online

by Trevellyan.biz

When print was king, companies would hire press clipping services to track what was being said about them in newspapers and magazines. As a down-home example, imagine that you submit a press release to all the newspapers and magazines within 50 miles of your business. Unless you subscribe to and read each and every one [...]

The Importance of Using Strong Passwords

by Trevellyan.biz

There are many things to consider when dealing with online security. One that is often overlooked is passwords.We use passwords to access email, retrieve voice mail, get cash from an ATM. To make them easier to remember, we often choose passwords that mean something to us, using personal information and common words. Unfortunately, these passwords [...]

Hospitality Report Finds Tracking Is Important

by Trevellyan.biz

Make the most of your advertising dollars by tracking results. By continually asking customers what brought them to you, you will be better able to judge which media and promotions work best. If it’s working well, keep doing it. If it’s not, find out why and change it.A new Cornell Study supports the claim that [...]

Protect Your Identity: Opt Out of Pre-Approved Credit Card and Insurance Offers

by Trevellyan.biz

Have you ever received a pre-approved credit card or insurance offer? Did you know that these seemingly innocuous pieces of mail can be the key a thief needs to steal your identity?According to the Federal Trade Commission website, many credit card and insurance companies solicit new customers using criteria based on a credit report (pre-screening). [...]

Five Reasons Why Website Updates Are Important

by Trevellyan.biz

A website is a great tool. However, even once you have your site up and running, the job is not complete.  Unlike every other form of advertising, websites are never finished. Done right, a website is a work in progress, continually being updated and improved. The websites that work best, the ones that deliver the [...]

Design Tips for Creating Effective Cinema Advertising Slides

by Trevellyan.biz

Develop a clear concise message. Limit your promotion to a single product or selling point.ColorsUse a dark background contrasted with light text.FontsKeep fonts simple, sizes and styles clean. Thin or script fonts can be hard to read, as can fonts that have too much contrast of thick and thin. Mixed upper and lower case is [...]

Design Tips for Creating Effective Cinema Advertising Slides

by Trevellyan.biz

Develop a clear concise message. Limit your promotion to a single product or selling point. Colors Use a dark background contrasted with light text. Fonts Keep fonts simple, sizes and styles clean. Thin or script fonts can be hard to read, as can fonts that have too much contrast of thick and thin. Mixed upper [...]

Featured Client of the Month: Rebecca McBride

by Trevellyan.biz

Rebecca McBride found herself in an all-too-common situation. As a writer, editor, and researcher located in Old Chatham, her website was looking dated.Rebecca came to us with two main goals – to update the look of her site, and to integrate a content management system (CMS) that would allow her to make her own changes. [...]

Featured Client of the Month: Rebecca McBride

by Trevellyan.biz

Rebecca McBride found herself in an all-too-common situation. As a writer, editor, and researcher located in Old Chatham, her website was looking dated. Rebecca came to us with two main goals – to update the look of her site, and to integrate a content management system (CMS) that would allow her to make her own [...]

Is Cinema Advertising A Good Fit For Your Business?

by Trevellyan.biz

When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For advertisers who are looking to draw business from nearby, local cinema advertising can be a good fit. One and two-screen theaters draw people who generally live within [...]

Is Cinema Advertising A Good Fit For Your Business?

by Trevellyan.biz

When analyzing different advertising venues, one option that is often overlooked is cinema advertising. For businesses that want to reach residents, this can be a cost-effective option. For advertisers who are looking to draw business from nearby, local cinema advertising can be a good fit. One and two-screen theaters draw people who generally live within [...]

How To Wrap Text in A Cell in iWork Numbers

by Trevellyan.biz

Using numbers as a spreadsheet for a task chart can be a simple and effective way to map out your steps and track your progress. Numbers’ default setting, however, sets all text on a single line. If the text extends beyond the boundary of the cell, it will be hidden. Here is an example of text [...]

How To Wrap Text in A Cell in iWork Numbers

by Trevellyan.biz

Using numbers as a spreadsheet for a task chart can be a simple and effective way to map out your steps and track your progress. Numbers’ default setting, however, sets all text on a single line. If the text extends beyond the boundary of the cell, it will be hidden. Here is an example of text [...]

We Now Offer Custom WordPress Templates

by Trevellyan.biz

There are two ways to build a website; either from scratch (custom), or using a template. Custom websites are the most flexible and impose the fewest limits on appearance and functionality. However, making changes to a custom website requires extensive knowledge of html, and should be handled by a professional. Templated websites have limited customization [...]

We Now Offer Custom WordPress Templates

by Trevellyan.biz

There are two ways to build a website; either from scratch (custom), or using a template. Custom websites are the most flexible and impose the fewest limits on appearance and functionality. However, making changes to a custom website requires extensive knowledge of html, and should be handled by a professional. Templated websites have limited customization [...]

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