Articles by TrueNorth Inc

TrueNorth Marketing provides our clients with business-to-business (B2B) marketing and advertising services. Our capabilities include marketing programs planning and creative design for all media including the Internet and printed materials.

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TrueNorth Inc has written 16 articles for AdTalk

TrueNorth Inc

Employee Spotlight: Kristin Boyle

by TrueNorth Inc

TrueNorth’s Employee Spotlight: Kristin Boyle. Meet the owner of TrueNorth Marketing Directions, Inc … Name: Kristin Boyle Position: Owner I was born and raised in a remote village called Fairport. When that got too populated, I was further removed to a boarding school in New Hampshire. I’ve ridden elephants through the jungles of Thailand. I’ve [...]

Join us for our Client Appreciation BBQ!

by TrueNorth Inc

Thursday, June 30th 2011 3 PM TO 8 PM Client Appreciation BBQ Join us down on the farm at TrueNorth as we round up our valued clients, both current and future, for our Client Appreciation BBQ. Start your Fourth of July weekend by meeting the ladies that make TrueNorth successful! Mark your calendars for June [...]

Employee Spotlight: Beth Sumner

by TrueNorth Inc

TrueNorth’s Employee Spotlight: Beth Sumner. Meet another member of the TrueNorth team… Name: Beth Sumner Position: Art Director | Web Specialist I have been in the graphic and web design field for over ten years and have been creating/crafting art since I could hold a crayon. Expression is an important part of my life, regardless [...]

Leveraging Technology Solutions, LLC Website Redesign

by TrueNorth Inc

Case Study: Leveraging Technology Solutions, LLC Website Redesign Leveraging Technology Solutions, LLC, headquartered in Rochester, NY, is a leading software consulting company serving the challenges of contemporary businesses. Their approach combines deep expertise in both business processes and software solutions. Through analysis and assessment of clients’ specific business processes, they apply software solutions to make [...]

TrueNorth Partners with Hoovers

by TrueNorth Inc

TrueNorth invests in full access to Hoovers to provide your business with highly targeted marketing opportunities. TrueNorth recognizes that as a business owner, your marketing investments have to work fast and pay off quickly. That’s why we have partnered with Hoovers. With our enhanced access into Hoovers database of millions of companies worldwide, TrueNorth now [...]

TrueNorth Saddles Up for the Challenge

by TrueNorth Inc

TrueNorth spent this summer and fall premiering MySaddleTrader.com, a website designed exclusively for the sale and purchase of saddles. The first of its kind in the equestrian world, this website stands at the pinnacle of business-to-business and business-to-consumer saddle trade worldwide. Needless to say, we’ve been busy. MySaddleTrader.com, as envisioned by founder Jim Putnam and [...]

Live In The Saddle Promotion for My Saddle Trader

by TrueNorth Inc

Website Assessment White Paper

by TrueNorth Inc

With rapidly changing technology and strategies, it’s easy to find yourself holding a compass in a world of GPS’s. That’s why our clients take advantage of TrueNorth Marketing’s experience in web site consulting and design solutions that include not just highly functioning web sites, but the rationale and continued support on how to use your [...]

Rounding Up Leads in a B2B Environment

by TrueNorth Inc

Everyone knows that beef is what’s for dinner and that M&Ms melt in your mouth but not in your hand. Advertising is not only part of our daily lives but a part of our culture and for the most part expected and accepted in our culture. So for companies selling to the general public it [...]

What Brand of Professional Are You?

by TrueNorth Inc

Personal vs. Professional When you think of a company like Apple, you may think of innovation. Or when you think of Geico, you might think of a customer friendly atmosphere. Just like a company, you have your own personal brand. When your customers think of you they think of certain traits and qualities that they [...]

Carestream NDT Applications Video

by TrueNorth Inc

HPX1 Launch Project Profile

by TrueNorth Inc

HPX-1 Product Launch – Featured Project

by TrueNorth Inc

Carestream Health NDT Solutions New Product Launch Campaign: Kodak Industrex HPX-1 The Carestream Health NDT Solutions Group manufactures radiographic (x-ray) equipment for non-destructive testing of manufactured parts. Testing is done to evaluate the properties of the material, components or assemblies without causing damage. Industries served include aerospace, oil and gas, energy, infrastructure, manufacturing and precision [...]

Social Media Technology: An Online Dialogue with Your Customer

by TrueNorth Inc

A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media [...]

Buckprop.com – Featured Site

by TrueNorth Inc

The Buckingham Properties (www.buckprop.com) web site redesign project was much more than just a visual upgrade from the previous site. The new site offers extended features to users as well as a robust offering of content management tools to maintain the web site. True North worked with Buckingham Properties to expand and improve upon their [...]