webSURGE digital marketing

The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking

by webSURGE digital marketing

In this article, we’ll: Review specific tactics to help you increase your SEO, organized in levels Tactics at the bottom of the pyramid are foundational to SEO efforts, while tactics at the top are the icing on the cake Work your way up the pyramid to see better rankings and more organic traffic Search engine […]

Digital Marketing Glossary of Terms

by webSURGE digital marketing

In this article… We’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR We’ve broken up the glossary into 3 sections:  business and marketing terms, website terms, and digital marketing tactic terms When We’re Talking Business and MarketingB2B (Business to Business): a term used to describe […]

What Is It Like to Work with a Marketing Agency?

by webSURGE digital marketing

In this article, we’ll discuss… You will have a team of marketing experts at hand Your digital marketing agency will execute deliverables on a weekly, monthly, or quarterly basis You decide your time commitment and control over marketing efforts You can measure your agency’s success based on marketing success metrics on a quarterly basis 2018 […]

What We Learned From Content Marketing World Conference

by webSURGE digital marketing

During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she was so busy) with great information, new research, and innovative technology to propel our content […]

How ABM Marketing Can Help You Win Specific Clients

by webSURGE digital marketing

Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t tune out. And that’s Account Based Marketing, or ABM. B2B marketing has relied on the […]

How to Acquire More & Better Customers with Digital Content

by webSURGE digital marketing

As a business leader, it’s your responsibility to make decisions that increase sales. But how can you close more sales without getting more and better leads? As a leader in the digital marketing and lead generation industry, our agency firmly believes the answer is to increase the digital presence of your business. And the best […]

6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies

by webSURGE digital marketing

Many IT and manufacturing companies seem to have left social media marketing behind, perhaps with the exception of LinkedIn. If you’re not taking advantage of social media for sales opportunities, you may be significantly impacting your business sales, especially among the younger population. Social media is not a sales opportunity you can afford to lose. […]

Social Media Marketing World 2018 Recap

by webSURGE digital marketing

I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and large businesses and brands to improve, monitor and measure the value of social media with […]

Help! Did The Facebook Algorithm Update Drop My Facebook Reach?

by webSURGE digital marketing

Perhaps you’ve noticed a decline in your company’s Facebook reach in the last few weeks. The drop started near the beginning of 2018 as the CEO of Facebook, Mark Zuckerberg, proclaimed to the world around mid-January, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping […]

Don’t Miss This Entrepreneurs Conference in 2018

by webSURGE digital marketing

Joe Crestuk, President & Owner of webSURGE Digital Marketing, is one of seven speakers at The Avanti Summit – A Celebration of Rochester’s Entrepreneurs! webSURGE Digital Marketing is a platinum sponsor of the event.   WHEN March 1, Thursday 2018 7:30 a.m. – 5 p.m. (plus a cocktail party after the event!) WHERE Casa Larga […]

5 Benefits of Blogging for Business

by webSURGE digital marketing

When we’re onboarding a client for digital marketing, we often hear the question, “Why do I need blog articles for my business?” Well today, we’re going to share the 5 main benefits of blogging for business.   1. Increase website traffic The main benefit of maintaining a blog for your business is to increase website traffic. […]

Are Pictures Worth a Thousand Sales?

by webSURGE digital marketing

How to Optimize Images for Your Website Without sales, your company won’t generate the revenue it needs to survive – and thrive – in a competitive economy. And sales begin with quality leads. Have you ever evaluated your company’s ability to bring in high-interest sales leads? Are you using your website to its full potential […]

5 Things Your Website Should Include To Increase B2B Sales

by webSURGE digital marketing

As the market becomes more and more saturated, B2B selling is getting more challenging. In the digital age, a buyer’s first point of contact with a company will likely be their website. Make an impression (and a sale) with these 5 tips. 1. Clear, Simple Message What does your company do? You would be amazed […]

webSURGE Digital Marketing, LLC Open House

by webSURGE digital marketing

webSURGE held an open house in October of 2017 at their new location. Clients, family, friends, and those interested in our new space were invited to come enjoy light hor d’oeuvres and refreshments, experience the new office space, and learn what was new in the digital marketing arena.  webSURGE has recently seen tremendous growth, both […]

webSURGE Receives App Development in B2B Honors at IMPACT Awards

by webSURGE digital marketing

webSURGE received a prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision at the Internet Marketing Association’s annual awards celebration held Sept. 29, 2017, at the Enclave in Las Vegas. “The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every […]

How to Increase Manufacturing Sales

by webSURGE digital marketing

Are you struggling to maintain or increase manufacturing sales? You need consistent sales to generate revenue and keep your company afloat in a competitive market. When sales fall short of your annual quota, much is at risk: the success of your organization, the employment of your workforce, and the business survival of the company. As […]

How to Increase Sales Leads with Content Marketing

by webSURGE digital marketing

You have excellent products & services with plenty of satisfied customers, but you’re still not seeing the revenue growth that you know is possible in your industry. You wonder if your marketing efforts are generating the right kind of leads for your sales team or whether they can capture enough of them to reach or […]

Track Lead Conversion Using Social Media Analytics

by webSURGE digital marketing

Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data than you’re currently collecting. But how? If you understand how to use social media posts […]

Social Media Marketing Best Practices

by webSURGE digital marketing

Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media best practices can increase your business exposure without depleting your entire marketing budget. What does […]

What Are Social Media Posts for Business?

by webSURGE digital marketing

What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a much shorter “shelf life.” A Social Post’s Short “Shelf Life” Think of them as Post-it […]