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webSURGE digital marketing

webSURGE digital marketing

2018 Called – It Wants Its E-Book Back

by webSURGE digital marketing

I’m as guilty as anyone. I’ll admit, it took me far too long to start thinking outside of the box that I created for myself about 10 years ago when I got into digital marketing. Back then – from about 2012-2018, the Golden Age of Digital Marketing Resources – we had thousands of fresh and […]

Is Your Company Ready for Digital Marketing?

by webSURGE digital marketing

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

Is your company ready for digital marketing?

by webSURGE digital marketing

Before your company begins to invest in digital marketing, you’ll want to be sure you have the right pieces in the right places internally. Putting the cart before the horse, or haphazardly entering into digital marketing without a strategy built from core business objectives typically results in a massive, fruitless expense. You’ll incur the cost […]

The Cost of Recruiting Manufacturing Employees

by webSURGE digital marketing

According to RecruiterBox, the average cost-per-hire in the manufacturing industry is $5,159. There are a lot of variables that go into calculating your cost-per-hire including your recruiter’s time, job fair participation fees, job board fees, and ad spend.  Without reducing the number of jobs you’re hiring for, the only way to cut down on your […]

The Cost of Recruiting Manufacturing Employees

by webSURGE digital marketing

According to RecruiterBox, the average cost-per-hire in the manufacturing industry is $5,159. There are a lot of variables that go into calculating your cost-per-hire including your recruiter’s time, job fair participation fees, job board fees, and ad spend. Without reducing the number of jobs you’re hiring for, the only way to cut down on your […]

From the Screen to the Green: Parallels Between Digital Marketing and Golf

by webSURGE digital marketing

There are a ton of parallels between digital marketing and golf. Maybe it’s from so many years of going right from the computer screen to the putting green, but these parallels seem so related that I often find myself thinking about digital marketing as I’m walking down the fairway to my ball. (Of course, I’d […]

8 Types of Advertising Agencies and How To Choose One

by webSURGE digital marketing

In this article, we’ll: Learn about different types of advertising agencies and when to use each type Discover common red flags to look out for while you’re comparing agencies Updated June 1, 2019 Types of Advertising Agencies All it takes is one Google search to learn that there are thousands of advertising agencies to choose […]

6 Steps to Create a Social Media Strategy for Manufacturing & IT Companies

by webSURGE digital marketing

In this article, we’ll: Demonstrate why you should join the 90% of brands using social media and the 53% using paid advertising on social channels. Discuss how LinkedIn, Facebook, and YouTube have changed social media marketing in B2B business. Provide a framework for assessing your brand’s current social media usage. Outline 6 steps for creating […]

Does SEO really matter for B2B businesses?

by webSURGE digital marketing

In this article we’ll: Prove that SEO matters in the B2B space by defining SEO and its role in B2B marketing strategy Show you how you can capitalize on the 90% of B2B decision makers who use Google to kick off their research process and buyer journey Provide examples of SEO tactics improving B2B sales […]

What Is Digital Presence for Business?

by webSURGE digital marketing

Updated March 29, 2019 A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews. […]

What Is Digital Presence for Business?

by webSURGE digital marketing

Updated March 29, 2019 A “digital presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews. […]

The SEO Pyramid: Foundational SEO Tactics to Boost Your Ranking

by webSURGE digital marketing

In this article, we’ll: Review specific tactics to help you increase your SEO, organized in levels Tactics at the bottom of the pyramid are foundational to SEO efforts, while tactics at the top are the icing on the cake Work your way up the pyramid to see better rankings and more organic traffic Search engine […]

Marc’s Test Post

by webSURGE digital marketing

Flexible Text Block HeadingIf the designer of this website knew what to put here, they would probably not have to paste text like this here at all. Placeholder text is useful when you need to see what a page design looks like, but the actual content isn’t available. It’s like having someone with identical measurements […]

Digital Marketing Glossary of Terms

by webSURGE digital marketing

In this article… We’ll define just about every unusual term you hear in digital marketing, from API to index, pixel to CTR We’ve broken up the glossary into 3 sections:  business and marketing terms, website terms, and digital marketing tactic terms When We’re Talking Business and MarketingB2B (Business to Business): a term used to describe […]

What Is It Like to Work with a Marketing Agency?

by webSURGE digital marketing

In this article, we’ll discuss… You will have a team of marketing experts at hand Your digital marketing agency will execute deliverables on a weekly, monthly, or quarterly basis You decide your time commitment and control over marketing efforts You can measure your agency’s success based on marketing success metrics on a quarterly basis 2018 […]

What We Learned From Content Marketing World Conference

by webSURGE digital marketing

During the first week of September, the webSURGE content team attended the Content Marketing World Conference in Cleveland, Ohio, and it was a TREAT. The conference was literally jam packed (no joke – Kelly missed lunch one day because she was so busy) with great information, new research, and innovative technology to propel our content […]

How ABM Marketing Can Help You Win Specific Clients

by webSURGE digital marketing

Buzz terms come and go in the marketing realm (anyone want to “ideate” some “snackable content” with us?) to the point that it’s easy to ignore the latest shouts from the proverbial marketing mountaintops. But there’s one term you shouldn’t tune out. And that’s Account Based Marketing, or ABM. B2B marketing has relied on the […]

How to Acquire More & Better Customers with Digital Content

by webSURGE digital marketing

As a business leader, it’s your responsibility to make decisions that increase sales. But how can you close more sales without getting more and better leads? As a leader in the digital marketing and lead generation industry, our agency firmly believes the answer is to increase the digital presence of your business. And the best […]

6 Steps to Create a Social Media Strategy for IT and Manufacturing Companies

by webSURGE digital marketing

In this article, we’ll: Demonstrate why you should join the 90% of brands using social media and the 53% using paid advertising on social channels. Discuss how LinkedIn, Facebook, and YouTube have changed social media marketing in B2B business. Provide a framework for assessing your brand’s current social media usage. Outline 6 steps for creating […]

Social Media Marketing World 2018 Recap

by webSURGE digital marketing

I had the opportunity to travel to San Diego, California and be a part of the largest social media conference, Social Media Marketing World by Social Media Examiner this past February. The conference is designed for marketers of small and large businesses and brands to improve, monitor and measure the value of social media with […]

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Diag| Considering item [https://paulinebartel.com/?p=3559] "Mining “What You Want to Know” for Freelance Writing Gold"
Diag| Considering item [https://paulinebartel.com/?p=3550] "Mining “What You Know” for Freelance Writing Gold"
Diag| Considering item [https://paulinebartel.com/?p=3543] "Bartel Communications in the Chamber’s Member Spotlight"
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Diag| Considering item [https://paulinebartel.com/?p=2585] "China and Flatware Complete Bartel Communications’ 20th Company Anniversary"
Diag| Considering item [https://paulinebartel.com/?p=2477] "20th Business Anniversary of Bartel Communications"
Diag| Considering item [https://paulinebartel.com/?p=2451] "95th Business Anniversary Profile: Pamela Marinello"
Diag| Considering item [https://paulinebartel.com/?p=2439] "95th Business Anniversary Profile: Jo-Ann White"

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Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
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Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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Diag| Considering item [http://displaysanddesigns.wordpress.com/2019/01/08/our-gift-to-you%f0%9f%8d%be-2/] "Our Gift to YOU!🍾"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1868] "Buffalo Startup Weekend is Back!"
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Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1859] "Have You Met Lisa?"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1856] "Buffalo Brewfest 2018"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1853] "It’s Brewing…"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1849] "July 2018 Newsletter: A Traveling Tour of Buffalo!"
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Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1844] "Preparations for the fall trade show Season!"
Diag| Considering item [http://displaysanddesigns.wordpress.com/?p=1841] "FBD2 is Closing…"

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Diag| Polling feed [http://websurgenow.com/feed/]
Diag| Considering item [https://websurge.com/?p=3742] "2018 Called – It Wants Its E-Book Back"
Diag| Considering item [https://websurge.com/?p=1737] "Is Your Company Ready for Digital Marketing?"
Diag| Considering item [https://websurge.com/?p=1952] "The Cost of Recruiting Manufacturing Employees"
Diag| Considering item [https://websurge.com/?p=1831] "8 Types of Advertising Agencies and How To Choose One"
Diag| Considering item [https://websurge.com/?p=1860] "What Is Digital Presence for Business?"

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Diag| Polling feed [http://www.suddenwriteturn.com/feed/]
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Diag| Considering item [https://suddenwriteturn.com/?p=7378] "“Though she be but little, she is fierce.”"
Diag| Considering item [https://suddenwriteturn.com/?p=7326] "How to Lose a Year of Your Life"
Diag| Considering item [https://suddenwriteturn.com/?p=7114] "Stasis vs. Social Distancing"
Diag| Considering item [https://suddenwriteturn.com/?p=7049] "May the force be with you. Always."
Diag| Considering item [https://suddenwriteturn.com/?p=6310] "Confessions on a Dance Floor"
Diag| Considering item [http://suddenwriteturn.com/?p=6014] "Swans and Ducklings: A Story of Self-Image"
Diag| Considering item [http://suddenwriteturn.com/?p=5976] "Rocks Calling: Confessions of A Petraphile"
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Diag| Considering item [http://suddenwriteturn.com/?p=3864] "Summit Thoughts"

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Diag| Considering item [https://abcideabased.com/?p=6657] "Prep for Your Next Virtual Tradeshow Like a Pro"
Diag| Considering item [https://abcideabased.com/?p=6612] "How to Kickstart Stalled Content Marketing Plans, Part III: Measurement"
Diag| Considering item [https://abcideabased.com/?p=6598] "How to Kickstart Stalled Content Marketing Plans, Part II: Development"
Diag| Considering item [https://abcideabased.com/?p=6588] "How to Kickstart Stalled Content Marketing Plans"
Diag| Considering item [https://abcideabased.com/?p=6583] "Progressive Web Apps Keep Visitors and Earn Customers"
Diag| Considering item [https://abcideabased.com/?p=6540] "The Increasing Value of Corporate Video"
Diag| Considering item [https://abcideabased.com/?p=6515] "How PR Surveys & Polls Create Earned Media in 2020"
Diag| Considering item [https://abcideabased.com/?p=6443] "NY Traveler Intentions Post-Quarantine"
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"

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Diag| Polling feed [http://hudsonvalleypublicrelations.com/feed]
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7930] "Behavorial Analytics Goes Beyond Google Analytics"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7903] "How to Make It Rain: Social Media Marketing"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7892] "Ali Adaptive Sports Lifts Up Those With Disabilities Physically And Emotionally"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7835] "Media Consumption 2020: Pivoting To A Digital World"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7803] "Feeling powerless against the forces of darkness. Don’t panic."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7763] "Crisis Communications: Maintain Trust, Be Transparent and Keep Your Customers Informed"

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Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7707] "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."

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Diag| Storing alternate revision of existing post # 24951, "Here are some basic guidelines for Crowdfunding from a legal perspective . . ."
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7639] "Tre Bella – A tribute to American Heritage"

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Diag| Storing alternate revision of existing post # 21664, "Tre Bella – A tribute to American Heritage"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7634] "Louis Vanaria and JoAnn Robertozzi – One Night Only!"

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Diag| Storing alternate revision of existing post # 21666, "Louis Vanaria and JoAnn Robertozzi – One Night Only!"
Diag| Considering item [https://hudsonvalleypublicrelations.com/?p=7625] "Get Up Close And Personal With 22 Artists Where They Work at the Gardiner Open Studio Tour"

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Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1559] "Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm"
Diag| Considering item [https://prolificmarketing.org/?p=1534] "Prolific Marketing’s 21 Days of Free"
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"

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Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
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Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"
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Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"
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Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"
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Diag| Polling feed [http://feeds.feedburner.com/BlassMarketing]
Diag| Considering item [https://blassmarketing.com/?p=3101] "Blass Marketing Honored with Prestigious BMA Carolinas ProAds Award for Dynamic Clariant ColorForward® Forecasting Brochure"
Diag| Considering item [https://blassmarketing.com/?p=2609] "The Pandemic Hits Home"
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Diag| Considering item [https://blassmarketing.com/?p=2167] "Billboards are having a heyday in a digital world"
Diag| Considering item [https://blassmarketing.com/?p=2139] "How to increase website conversion"
Diag| Considering item [https://blassmarketing.com/?p=2080] "B2B Customer Research Can Reap Future Sales Revenue and a Whole Lot More"
Diag| Considering item [https://blassmarketing.com/?p=2048] "5 Ways Research Can Bring Value to any Organization"
Diag| Considering item [https://blassmarketing.com/?p=2045] "Website Usability Testing Can Improve Website Performance"
Diag| Considering item [https://blassmarketing.com/?p=2037] "Key Pointers to Get the Most from Focus Groups"
Diag| Considering item [https://blassmarketing.com/?p=2035] "M&A: A Call for Research During the Integration Process"

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