webSURGE digital marketing

How to Increase Sales Leads with Content Marketing

by webSURGE digital marketing

You have excellent products & services with plenty of satisfied customers, but you’re still not seeing the revenue growth that you know is possible in your industry. You wonder if your marketing efforts are generating the right kind of leads for your sales team or whether they can capture enough of them to reach or […]

Track Lead Conversion Using Social Media Analytics

by webSURGE digital marketing

Can a social networking site like Facebook really convert leads? Does social media really lead to sales? While it’s nearly impossible to track every factor that converts a lead into a customer, social media analytics can certainly offer more data than you’re currently collecting. But how? If you understand how to use social media posts […]

Social Media Marketing Best Practices

by webSURGE digital marketing

Being a part of the social media community is a great asset to have for your business, but some businesses may think it’s not in their best interest or they never had a successful social media strategy. Using social media best practices can increase your business exposure without depleting your entire marketing budget. What does […]

What Are Social Media Posts for Business?

by webSURGE digital marketing

What Are Social Posts? The term “social media posts,” or “social posts,” simply refers to any form of publication that is distributed through a social media account. However, they differ from traditional print or online publications because they have a much shorter “shelf life.” A Social Post’s Short “Shelf Life” Think of them as Post-it […]

How Social Media Marketing Generates Leads

by webSURGE digital marketing

What social channels are you currently using for your business? Many business owners know they need to be on LinkedIn and have both a personal account and a company page for their business. LinkedIn offers critical networking opportunities, the ability to connect with customers and industry professional alike, and a way to tap into customer […]

5 Business Growth Strategies

by webSURGE digital marketing

You’ve spent a large portion of company budget on marketing. Your website was a big investment. You’re frantically trying to promote your business on social media and other avenues, but business doesn’t seem to be growing. What isn’t working?  Check out these five business growth strategies you can immediately apply to your website to create new sales […]

Top 3 Reasons Why You’re Not Hitting Your Marketing Goals

by webSURGE digital marketing

Businesses constantly create new goals for their marketing and sales teams. However, do you feel new goals are set each year but never achieved? We have put together the top three reasons you are not reaching your marketing goals. 1.) Does your marketing department communicate with sales? Many companies put the blame on either the […]

5 Ways to Use LinkedIn to Increase Branding Opportunities

by webSURGE digital marketing

LinkedIn, with over 467 million users, is a social channel for professional networking and branding. It differs from alternative social channels like Twitter and Facebook in its sophisticated atmosphere and mature status among the community. This platform empowers individuals to be found, learn, share, and grow in any given career.  LinkedIn allows … job-seekers to […]

3 Easy Ways to Improve Communication Between Marketing & Sales

by webSURGE digital marketing

Communication is key to any type of relationship whether it is with your spouse, parent, child, or coworker. Good communication is critical to have a successful company. The sales and marketing departments need to be on the same page. Start improving communication with these three easy steps. When sales and marketing teams work together, companies […]

Improve Your Online Presence Video Part 3

by webSURGE digital marketing

Improve Your Online Presence Part 3 Video Blog Watch Part 3 to learn how you can improve your online presence and brand awareness. SEO is a growing practice of digital efforts that help prove the value and authority of your company’s website. https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part203.mp4 Video Transcription Welcome I’m Mike with webSURGE Digital Marketing. In this video, I’m going to share […]

Improve Your Online Presence Video Part 2

by webSURGE digital marketing

Improve Your Online Presence Part 2 Video Blog Check out our Part 2 of 3 video blogs to start improving your business’ online presence. In this video, I will talk about the importance of enriching your website with content. Watch Part 3 https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part202.mp4 Video Transcription Welcome back I’m Mike with webSURGE Digital Marketing. In this video, I’m […]

Improve Your Online Presence Video Part 1

by webSURGE digital marketing

Improve Your Online Presence Part 1 Video Blog Check out our Part 1 of 3 video blogs to start improving your business’ online presence. In this video, I will discuss the importance of your company’s website. Watch Part 2 Watch Part 3 https://websurgenow.com/wp-content/uploads/2017/01/Improve20Your20Online20Presence20Part201.mp4   Hi I’m Mike with webSURGE Digital Marketing.  In this video, I’m […]

Are Sales and Marketing Wasting Your Valuable Time?

by webSURGE digital marketing

Many businesses have a tension within the culture of their organization. This tension often goes undiagnosed until it’s too late, or if recognized, remains untreated. This strain, this pressure that can affect every part of a company, is the detached and sometimes adversarial relationship between marketing and sales. As leadership struggles to make the two […]

Why Your Marketing Team Needs Web Development

by webSURGE digital marketing

Sure, when people think “ad agency,” they probably don’t think of web development. In fact, before the past decade web developers probably weren’t even hired by ad agencies. But now that buyers are going online to make purchase decisions, web development has become an integral factor in effective advertising and marketing. What Is Web Development? […]

How to Create a Successful Web Design to Impress Visitors

by webSURGE digital marketing

You probably know this by now: A first impression is formed in the first seven seconds. That’s how much time you have to impress your website visitors. That narrow window is even less with websites for mobile users. The Society of Digital Agencies reports that 39% of people will leave a website if it takes […]

The Advantages of Social Media for your Holiday Campaign

by webSURGE digital marketing

Retailers have benefited from holiday marketing campaigns for decades, and the launch of major social sites has only enlarged the campaign. Social giants FaceBook, Twitter, and Pinterest have added Buy Now buttons on their social platforms, making sales easier than ever for social followers. Businesses also benefit by sharing links on company social channels that […]

5 Tips to Increase Holiday Traffic

by webSURGE digital marketing

The holidays and online shopping are in full swing. Don’t let sips of eggnog distract you from perfecting that holiday campaign. Has your business optimized its internet marketing strategies to benefit from the increased holiday traffic? Have you thought about your search engine optimization (SEO)? It’s not a top priority for many businesses preparing for […]

How to Hire an Ad Agency?

by webSURGE digital marketing

The new year is upon us, and you’re probably re-examining company goals and re-evaluating strategies and budgets. Marketing should be a significant piece of that budget. Advertising is a growing industry, and many companies still think they can do all their marketing and advertising in-house. But if your sales have become stagnant with no new […]

Why Do Some Ad Agencies Suck?

by webSURGE digital marketing

The marketing industry in the US is booming – it collected $180,000,000,000 in 2015 alone, and selling more advertising space has been a recent focus for Rochester, NY. The national forecast for marketing is exponential growth in coming years. So why do some ad agencies suck? If advertising is such a successful business, why do […]

8 Types of Advertising Agencies and How To Choose One

by webSURGE digital marketing

In this article, we’ll: Learn about different types of advertising agencies and when to use each type Discover common red flags to look out for while you’re comparing agencies Updated June 1, 2019 Types of Advertising Agencies All it takes is one Google search to learn that there are thousands of advertising agencies to choose […]

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