webSURGE digital marketing

How to Hire an Ad Agency?

by webSURGE digital marketing

The new year is upon us, and you’re probably re-examining company goals and re-evaluating strategies and budgets. Marketing should be a significant piece of that budget. Advertising is a growing industry, and many companies still think they can do all their marketing and advertising in-house. But if your sales have become stagnant with no new […]

Why Do Some Ad Agencies Suck?

by webSURGE digital marketing

The marketing industry in the US is booming – it collected $180,000,000,000 in 2015 alone, and selling more advertising space has been a recent focus for Rochester, NY. The national forecast for marketing is exponential growth in coming years. So why do some ad agencies suck? If advertising is such a successful business, why do […]

What is a Full-Service Advertising Agency?

by webSURGE digital marketing

You won’t understand how important a full-service advertising agency is for your business unless you understand exactly what it is. So let’s start with defining the term: A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. Along with a team of experts, […]

Does Your Online Catalog Meet NYS OGS Requirements?

by webSURGE digital marketing

If your online catalog of products doesn’t meet NYS OGS requirements, you’re at risk of losing your contract benefits. If your website fails to meet Section 6 of the NYS Office of General Services (OGS) Contract Requirements, OGS holds the right to suspend your ability to sell products under the contract until your website is […]

How to Generate Online Traffic Despite SEO Challenges

by webSURGE digital marketing

SEO is a real part of business for the 21st century, and company owners face many SEO challenges as digital technology becomes more sophisticated. How can you keep up with these challenges and continue to drive traffic to your company’s website? Check out these four specific SEO challenges and how YOU can overcome them in […]

How to Write a Marketing Report that Makes a Splash

by webSURGE digital marketing

Is your boss demanding more detailed monthly reports to keep track of all marketing efforts? Are you unsure exactly what metrics to include in these new reports? Don’t panic!  We have the metrics you should include in your report to impress your boss each month. An effective marketing report shows the progress of an important […]

What’s the Cost of Marketing in Rochester?

by webSURGE digital marketing

It’s your job to manage your company’s marketing efforts, but what kind of budget makes sense? In order to determine the cost of marketing in Rochester, let’s break down the options and services that will bring you a return on investment (ROI). The cost of marketing comes down to two major options: to hire inhouse […]

How to Brainstorm for an Outstanding Web Design

by webSURGE digital marketing

Why is good web design important? Actually, it’s important that ALL design is good. It doesn’t matter if the design lives on the internet or on the walls of the Guggenheim; its aesthetics should be well thought out and well executed. In today’s society, we need to communicate quickly, given how short our attention spans […]

Is Your Marketing Strategy Not Working?

by webSURGE digital marketing

A marketing strategy is supposed to do these things: Sustain the company Increase company revenue by producing new leads Beat the Competition If this isn’t happening in your company, something’s wrong. When was the last time you analyzed specific results of your marketing strategy? How To Tell If Your Marketing Strategy Stinks Given enough time, […]

5 Digital Marketing Tools to Start Using (Immediately)

by webSURGE digital marketing

B2B Digital Marketing Tools Resource Guide Digital marketing is a whole new ball game to some industries and some have only reached first base. There are many free and paid version digital marketing tools out there that companies use for their own growth. Small businesses and large enterprises are always seeking new ways to dominate […]

Digital Rochester Selects webSURGE as Finalist for 2016 GREAT Award

by webSURGE digital marketing

September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony. Digital Rochester celebrates Rochester’s entrepreneurial spirit in technological achievement by recognizing community members with awards that are representative of Rochester’s historical and future technical development, including digital marketing. Their Digital Marketing Award recognizes […]

How Has Marketing Changed for the Manufacturing Industry?

by webSURGE digital marketing

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, […]

3 Reasons Why Digital Marketing is Important for B2B

by webSURGE digital marketing

Have you realized your buyers’ habits have changed? Or are you having a harder time reaching them? In recent years, the B2B buyer’s demographic and habits have changed. B2B buyers between 18 and 34 year olds represent almost half of all B2B buyers. Furthermore, a B2B customer will regularly use six interaction channels throughout their […]

Is Cold-Calling Dead? How to Market Online

by webSURGE digital marketing

Do your marketing efforts feel like a waste of time? Why aren’t they delivering the results that you want? Your company has refined your products and services to meet the needs of your client base, yet business doesn’t increase. What is going wrong? It’s time to take a detailed look at your marketing methods. Traditional […]

Content Creation Agency Benefits

by webSURGE digital marketing

You’ve heard the value of content creation for business (as it costs 62% less than traditional marketing and generates about 3X’s as many leads), but producing enough content to improve your online presence conflicts with your other priorities. You know the solution is to hire someone else to produce the content. But who do you […]

Why Use Email for Business?

by webSURGE digital marketing

To answer the question “Why use email for business?” we must first note that email is no longer just a tool used for communication. Because of its success at auto-generating business, it has become a powerful medium for improving online presence. While there are many campaigns marketers can pursue with email, this article will provide […]

What Should I Blog About?

by webSURGE digital marketing

Ideas for Generating Content for a Business Blog Blogging is one of the most effective strategies for businesses to increase brand awareness, engage with their audience, build their online presence, and ultimately bring in more revenue. (Find out why you should be using WordPress for your business blog.) But you’re probably asking yourself, “What should […]

How to Reach Customers with Newsletters

by webSURGE digital marketing

While consumers are inundated with emails, Facebook notifications, tweets, LinkedIn connections, and countless other instant news generators, email newsletters can function as a unique way to reach customers with your industry news.   Your news captures more attention through email Marketers have an opportunity to capture their audience’s attention with creatively designed email newsletters (also […]

Major Benefits of Display Ads

by webSURGE digital marketing

With the rise of business technology, traditional marketers now have many options to support their marketing campaigns. Various digital advertising tools now offer highly targeted and massive reach capabilities. For example, Google’s Display Network can reach over 2 million websites to display your business’ advertisement. Display advertising (including clickable ads that appear in website margins) […]

What Is Digital Presence for Business?

by webSURGE digital marketing

A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page 1? Can they find your Facebook Page? What do online reviews say about you? Your digital presence is your online reputation. And the million dollar […]