webSURGE digital marketing

What Should I Blog About?

by webSURGE digital marketing

Ideas for Generating Content for a Business Blog Blogging is one of the most effective strategies for businesses to increase brand awareness, engage with their audience, build their online presence, and ultimately bring in more revenue. (Find out why you should be using WordPress for your business blog.) But you’re probably asking yourself, “What should […]

How to Reach Customers with Newsletters

by webSURGE digital marketing

While consumers are inundated with emails, Facebook notifications, tweets, LinkedIn connections, and countless other instant news generators, email newsletters can function as a unique way to reach customers with your industry news.   Your news captures more attention through email Marketers have an opportunity to capture their audience’s attention with creatively designed email newsletters (also […]

Major Benefits of Display Ads

by webSURGE digital marketing

With the rise of business technology, traditional marketers now have many options to support their marketing campaigns. Various digital advertising tools now offer highly targeted and massive reach capabilities. For example, Google’s Display Network can reach over 2 million websites to display your business’ advertisement. Display advertising (including clickable ads that appear in website margins) […]

What Is Digital Presence for Business?

by webSURGE digital marketing

A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page 1? Can they find your Facebook Page? What do online reviews say about you? Your digital presence is your online reputation. And the million dollar […]

Wondering Why New Product Isn’t Selling Online?

by webSURGE digital marketing

Your new product is doing great at conventions and when mentioned on sales calls. But when it comes to the internet, it’s just not selling. Obviously, we can’t blame the product. The reason why new product isn’t selling online is probably due to the condition of your online presence. Below are some common reasons new […]

Why Choose WordPress?

by webSURGE digital marketing

What is WordPress? WordPress was once classified as just a blogging platform. It has since evolved into a full content management system (CMS), which means it can be used to develop and manage websites that belong to any industry or category. In fact, WordPress is now one of the most popular platforms for web development. […]

Top 2 SEO Scams that Ruin Your Website Redesign

by webSURGE digital marketing

Worried about SEO scams that ruin your website redesign? Get-rich-quick schemes are nothing new. Market trends, like search engine optimization, always attract techniques that seek to “cheat the system.” And while it can work for a season, cheating always brings consequences once it’s discovered. Before you start looking for SEO tools for your website redesign, […]

8 Helpful SEO Tools for your Website Redesign

by webSURGE digital marketing

How you can use these 8 SEO tools while you redesign your website You’ve probably realized by now that a website redesign includes many components. Your website needs to function well, give users an outstanding experience that invites them back, and when the day is done, solidify a sale (whether that be for service or […]

RBJ Selects Helendale as Finalist for webSURGE-Developed Website

by webSURGE digital marketing

April 14, 2016, the website developed by digital marketing agency webSURGE for Helendale Dermatology and Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s business websites with their Best of the Web awards ceremony. This year, readers […]

RBJ Awards LeFrois for webSURGE-Developed Website

by webSURGE digital marketing

April 14, 2016, the website developed by digital marketing agency webSURGE for client LeFrois Builders and Developers was awarded first place for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s best business websites with their awards competition. This year, readers submitted nearly […]

3 Valuable Marketing Metrics Every Manager Needs

by webSURGE digital marketing

You’ve been the marketing manager at your company for several years now, but just can’t seem to prove the value of your efforts. You’re not really sure what is or isn’t working. You know the solution lies within an accurate measurement of your work, but how do you produce that data? SURPRISE! It’s already being […]

Measure Campaign Effectiveness with Valuable Marketing Metrics

by webSURGE digital marketing

Marketing is one of the most important expenditures for a company to monitor when it comes to budget. If you can’t prove your marketing efforts are generating business, then you might not have any grounds to stand on at budget meetings. That’s why measuring your marketing campaigns are critical to validate your efforts. So what […]

3 Signs You Need Measured Marketing

by webSURGE digital marketing

Running the marketing department by yourself is like a crazy night of putting the kids to bed. One kid refuses to brush her teeth, while the other starts crying because he superglued his hand to the wall. Meanwhile, the dog comes yipping into the hall with bright green clumps of Play-Doh stuck in her fur. […]

What to Include in a Mobile-Friendly Website Redesign

by webSURGE digital marketing

Is your company considering a website redesign? Before you get started, consider the importance of a mobile-friendly design. With the rise of handheld, on-the-go internet access, technology is catering to a mobile audience. That means, if your website doesn’t reformat itself across multiple screen sizes, prospects are going to have a hard time navigating through […]

How Our Agency Does Web Redesign

by webSURGE digital marketing

How to Plan a Website Redesign Does this sound like your company’s website? You don’t remember when it was developed You can’t make simple updates to outdated content You’ve been getting user complaints Without an upgrade, those complaints are only going to get worse. If customers can’t stand your website, they’ll scroll to your competitors’, […]

A Website Redesign Isn’t the Only Answer

by webSURGE digital marketing

Think a website redesign is the answer? Does this sound like you? My company’s website: Hasn’t been updated in the past 5 years Doesn’t accurately represent our latest technology & products As a result, most of your recent customers think that your products can only serve one industry, when in fact your products can serve […]

3 Ways to Improve Your Online Presence in Rochester

by webSURGE digital marketing

Are you technologically challenged? We’ve noticed many experienced businesses are getting slammed in their industry by the influence of the digital age. If you hope to continue gaining business in a culture that depends on Google, smartphones, tablets, and computers as their primary source of information, then you need to seriously improve your online presence. Don’t know where […]

Advantages of Social Media for Traditional Marketers

by webSURGE digital marketing

Can social media really add that much value to your marketing services? As with television, radio, and print marketing, the ability to benefit from the advantages of social media depends on how you mix them into your strategy. When strategically mixed, the business advantages of social media could triple the effect of your current marketing […]

How Social Media Services Bring Results

by webSURGE digital marketing

Why should you care about social media? Think your B2B clients will scoff if you suggest to mix social media into their marketing campaigns? If they do, they don’t realize that 74% of all internet users are active on social media (see graph below). As a result, social media platforms continue to develop more ways […]

Marketing Not Working? Here’s Why…

by webSURGE digital marketing

You’ve been in the marketing industry for many years. You’ve seen the fluctuations in shopping and buying habits, and media preferences among businesses and consumers. But for some reason your past marketing efforts aren’t producing the same results. You’re concerned because your clients have mentioned more than once that they may need to start looking […]