webSURGE digital marketing

Digital Rochester Selects webSURGE as Finalist for 2016 GREAT Award

by webSURGE digital marketing

September 22, 2016, webSURGE was selected as a finalist for the Digital Marketing category at Digital Rochester’s 6th Annual GREAT Awards ceremony. Digital Rochester celebrates Rochester’s entrepreneurial spirit in technological achievement by recognizing community members with awards that are representative of Rochester’s historical and future technical development, including digital marketing. Their Digital Marketing Award recognizes […]

How Has Marketing Changed for the Manufacturing Industry?

by webSURGE digital marketing

“If you do not change, you can become extinct!”                      ~ Spencer Johnson, Who Moved My Cheese? In his book Who Moved My Cheese?, Spencer Johnson describes how mice in a maze had grown accustomed to finding their cheese at the predictable spot everyday. Then one day the cheese wasn’t there. It wasn’t there for days, […]

3 Reasons Why Digital Marketing is Important for B2B

by webSURGE digital marketing

Have you realized your buyers’ habits have changed? Or are you having a harder time reaching them? In recent years, the B2B buyer’s demographic and habits have changed. B2B buyers between 18 and 34 year olds represent almost half of all B2B buyers. Furthermore, a B2B customer will regularly use six interaction channels throughout their […]

Is Cold-Calling Dead? How to Market Online

by webSURGE digital marketing

Do your marketing efforts feel like a waste of time? Why aren’t they delivering the results that you want? Your company has refined your products and services to meet the needs of your client base, yet business doesn’t increase. What is going wrong? It’s time to take a detailed look at your marketing methods. Traditional […]

Content Creation Agency Benefits

by webSURGE digital marketing

You’ve heard the value of content creation for business (as it costs 62% less than traditional marketing and generates about 3X’s as many leads), but producing enough content to improve your online presence conflicts with your other priorities. You know the solution is to hire someone else to produce the content. But who do you […]

Why Use Email for Business?

by webSURGE digital marketing

To answer the question “Why use email for business?” we must first note that email is no longer just a tool used for communication. Because of its success at auto-generating business, it has become a powerful medium for improving online presence. While there are many campaigns marketers can pursue with email, this article will provide […]

What Should I Blog About?

by webSURGE digital marketing

Ideas for Generating Content for a Business Blog Blogging is one of the most effective strategies for businesses to increase brand awareness, engage with their audience, build their online presence, and ultimately bring in more revenue. (Find out why you should be using WordPress for your business blog.) But you’re probably asking yourself, “What should […]

How to Reach Customers with Newsletters

by webSURGE digital marketing

While consumers are inundated with emails, Facebook notifications, tweets, LinkedIn connections, and countless other instant news generators, email newsletters can function as a unique way to reach customers with your industry news.   Your news captures more attention through email Marketers have an opportunity to capture their audience’s attention with creatively designed email newsletters (also […]

Major Benefits of Display Ads

by webSURGE digital marketing

With the rise of business technology, traditional marketers now have many options to support their marketing campaigns. Various digital advertising tools now offer highly targeted and massive reach capabilities. For example, Google’s Display Network can reach over 2 million websites to display your business’ advertisement. Display advertising (including clickable ads that appear in website margins) […]

What Is Digital Presence for Business?

by webSURGE digital marketing

A “digital presence” is simply how your business appears online. When people search for your business or company online, what do they find? Do they see your website on Page 1? Can they find your Facebook Page? What do online reviews say about you? Your digital presence is your online reputation. And the million dollar […]

Wondering Why New Product Isn’t Selling Online?

by webSURGE digital marketing

Your new product is doing great at conventions and when mentioned on sales calls. But when it comes to the internet, it’s just not selling. Obviously, we can’t blame the product. The reason why new product isn’t selling online is probably due to the condition of your online presence. Below are some common reasons new […]

Why Choose WordPress?

by webSURGE digital marketing

What is WordPress? WordPress was once classified as just a blogging platform. It has since evolved into a full content management system (CMS), which means it can be used to develop and manage websites that belong to any industry or category. In fact, WordPress is now one of the most popular platforms for web development. […]

Top 2 SEO Scams that Ruin Your Website Redesign

by webSURGE digital marketing

Worried about SEO scams that ruin your website redesign? Get-rich-quick schemes are nothing new. Market trends, like search engine optimization, always attract techniques that seek to “cheat the system.” And while it can work for a season, cheating always brings consequences once it’s discovered. Before you start looking for SEO tools for your website redesign, […]

8 Helpful SEO Tools for your Website Redesign

by webSURGE digital marketing

How you can use these 8 SEO tools while you redesign your website You’ve probably realized by now that a website redesign includes many components. Your website needs to function well, give users an outstanding experience that invites them back, and when the day is done, solidify a sale (whether that be for service or […]

RBJ Selects Helendale as Finalist for webSURGE-Developed Website

by webSURGE digital marketing

April 14, 2016, the website developed by digital marketing agency webSURGE for Helendale Dermatology and Medical Spa was a finalist for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s business websites with their Best of the Web awards ceremony. This year, readers […]

RBJ Awards LeFrois for webSURGE-Developed Website

by webSURGE digital marketing

April 14, 2016, the website developed by digital marketing agency webSURGE for client LeFrois Builders and Developers was awarded first place for its category at the Rochester Business Journal’s 19th Best of the Web competition. Since 1996, the RBJ has been recognizing Rochester’s best business websites with their awards competition. This year, readers submitted nearly […]

3 Valuable Marketing Metrics Every Manager Needs

by webSURGE digital marketing

You’ve been the marketing manager at your company for several years now, but just can’t seem to prove the value of your efforts. You’re not really sure what is or isn’t working. You know the solution lies within an accurate measurement of your work, but how do you produce that data? SURPRISE! It’s already being […]

Measure Campaign Effectiveness with Valuable Marketing Metrics

by webSURGE digital marketing

Marketing is one of the most important expenditures for a company to monitor when it comes to budget. If you can’t prove your marketing efforts are generating business, then you might not have any grounds to stand on at budget meetings. That’s why measuring your marketing campaigns are critical to validate your efforts. So what […]

3 Signs You Need Measured Marketing

by webSURGE digital marketing

Running the marketing department by yourself is like a crazy night of putting the kids to bed. One kid refuses to brush her teeth, while the other starts crying because he superglued his hand to the wall. Meanwhile, the dog comes yipping into the hall with bright green clumps of Play-Doh stuck in her fur. […]

What to Include in a Mobile-Friendly Website Redesign

by webSURGE digital marketing

Is your company considering a website redesign? Before you get started, consider the importance of a mobile-friendly design. With the rise of handheld, on-the-go internet access, technology is catering to a mobile audience. That means, if your website doesn’t reformat itself across multiple screen sizes, prospects are going to have a hard time navigating through […]