Articles by Wirthwein Corporation

Wirthwein Corporation Marketing & Advertising knows that sales are the lifeblood of your community's success - whether you're "for-profit" or "non-profit", a start-up or long-established landmark. Keeping a fresh flow of well-qualified, highly motivated leads in the pipeline, making them prospects and convincing them to become residents is essential to building and maintaining occupancy levels, meeting your obligations, fulfilling your mission and realizing your vision.

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wirthwein corporation has written 12 articles for AdTalk

Wirthwein Corporation

Learning the Alphabet of Senior Housing and Healthcare Spells Success for Seniors and their Adult Children

by Wirthwein Corporation

You come across them more all the time in consumer reports on senior housing and healthcare—cryptic abbreviations like IL, AL, SNF, ALZ, MC, CCRC and more. They are all acronyms for the various levels of senior housing and healthcare now available as options for aging Americans. Each of these is shorthand for a specific type of care, [...]

How to Stay Consistently on Target in the Workplace

by Wirthwein Corporation

Are you tired of listening to dead silence? Going to your cubicle and not seeing a sole all morning? Are your creative juices no longer flowing? No one likes to be in a rut whether it’s in personal relationships or in the workplace. We are probably not going to be able to help you with [...]

A Fresh Pickle for The Sandwich Generation: The New Economic Realities of Eldercare

by Wirthwein Corporation

Perhaps you‘ve heard of the Sandwich Generation, those millions of Americans caught between the costs of raising kids and also taking care of dependent, aging parents.  Saving for college versus more meds for Grandma—those kinds of choices have always made life in the “sandwich” a daunting challenge.  However, we face a new set of economic [...]

Marketing Professional Certificate Program

by Wirthwein Corporation

Right when we thought it was “safe to back into the water” the whole debt ceiling controversy re-surfaced not unlike the great white plaguing summer beach goers. That said, there’s never been a better time to learn the latest sales, marketing and assorted communication strategies and tactics in the senior living arena. This year’s Marketing Professional [...]

Lemonade from Lemons

by Wirthwein Corporation

As everyone knows, ever since the 2008 financial meltdown, entrance fee based communities have struggled with occupancy far more than rental communities have. Watching and listening to the recent debt crisis debacle and having just returned to my office from this year’s New York CCRC Summit, it is evident that those communities with Type A [...]

Mature Market Media Awards

by Wirthwein Corporation

We are pleased to announce that this year two of our submitted works for the Mature Market Media Awards earned two bronze awards! Wirthwein Marketing was recognized by the Mature Market Resource Center for our creative talent within the print advertisement and direct mail categories. Although we are always honored to win awards, we are [...]

Twitter

by Wirthwein Corporation

Looking for Social Media and Marketing news? We use Twitter to provide the latest news stories and research not only to help educate ourselves but to help educate others too! To set up a Twitter account is very simple. You create a user login name and password and also provide an e-mail address. From then on you [...]

Google +

by Wirthwein Corporation

We are not sure what to think about Google going social. We are sure it is possible for Google to be successful but the question on everyone’s mind is, “will they be able to pull it off?”What Google is trying to accomplish is no easy task. A search engine turning into well… Facebook. The problem [...]

Don’t Worry, Be Happy! Here are Some Tips and Tricks of the Social Media Trade

by Wirthwein Corporation

Building a social media network for your business can be hard and even frustrating at times because it may feel like you are going nowhere. Don’t worry!  Make a list of goals and/or objectives that you want to accomplish with social media and keep it close at hand. This is your bible, a reference that [...]

Crazy People and Social Media

by Wirthwein Corporation

Sometimes when we look back on how advertising was in the past it’s pretty hard to believe that we are where we are now.  I can’t help but think about when I was in college taking an advertising course and my professor had recommended that everyone in the class watch the movie “Crazy People” with [...]

Working Our Brains to Better Shape Tomorrow

by Wirthwein Corporation

If you have not checked out the Lumosity website: http://lumosity.com/, you are in for quite a treat! It provides tools for improving the brain’s ability to re-tool itself. Lumosity evidently uses science to make our brains smarter and is based on the principal of neuroplasticity. It includes intriguing games that work on memory, attention, speed, [...]

Marketing Brilliance

by Wirthwein Corporation

As an avid FoodTV channel viewer I couldn’t help but get drawn into the new FAGE commercial. This is curious as I am not at all a yogurt fan.  However, this commercial caught my eye, perked up my ears and engaged my heart. Not only are the visuals extremely edgy, but the script’s content and audio [...]