Articles by Write On Point Communications

Write On Point Communications™ is based in Hudson Valley New York, just one hour outside of Manhattan. They are a professional marketing communications and search engine optimization (SEO) company that offers effective writing solutions specifically designed to differentiate your business from its competition – both online and off.

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write on point communications has written 22 articles for AdTalk

Write On Point Communications

Bad SEO Practices Include Too Much SEO

by Write On Point Communications

Does your website have too much SEO?  If you don’t know, you better find out. The head of Google’s Webspam Team, Matt Cutts, recently announced that Google is updating its algorithm to target sites that have too much SEO.  Supposedly this is Google’s attempt to level the playing field among the people who have been [...]

Not Provided in Google Analytics Will Likely Increase

by Write On Point Communications

Have you been noticing “Not Provided” when reviewing keywords in your Google Analytics?  This is a change Google started about five months ago.  “Not Provided” represents any keywords used by searchers who found your website in response to a search query while logged into their Google account.  This is referred to as Google SSL Search.  [...]

Change in Google Algorithm is Coming. What does this mean for your SEO?

by Write On Point Communications

According to an article in the Wall Street Journal, Google is making over its search formula in an effort to maintain its market share, catch up with Apple’s Siri voice-activated mobile search and retain its lead in product search.  As we recently mentioned in our post What are the top 5 Search Engines? , Google [...]

Doing a Business Blog?

by Write On Point Communications

If you are not doing a business blog, you could be missing out. And a new survey suggests you should.  According to The 2012 State of Inbound Marketing by HubSpot, Businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated [...]

Yext Reviews

by Write On Point Communications

A while back, we told you about Yext Advertising, a new way for small businesses to be found online through local search.  At the time, Yext was offering highlighted listings on some of the top local directories – all managed from one single Yext dashboard – for $99.95 per month.  Well now, Yext has tweaked [...]

What are the top 5 search engines?

by Write On Point Communications

Clients often ask on which search engines they need to monitor their rankings. So we figured we would share our thoughts on the subject, as well as those of other search professionals. comScore recently released the January 2012 U.S. Search Marketplace figures for the top five search engines in the country. Their findings are set [...]

List of Free Online Directories

by Write On Point Communications

Make Sure Your Company is On Them If you are a small local business, it is important that prospective customers can find you when they do a local search, ex. “farm market vernon nj or bookkeeping chester ny.” Adding your business to free online directories is a great way to enhance your web visibility.  Take [...]

Google Places PO Box Update

by Write On Point Communications

As we covered in our previous post Can I Use a PO Box As My Google Places Address?, Google does not approve of using a PO Box as an address in you’re your Google Places listing. Google reaffirmed this position in an update to the Google Places Quality Guideline stating: Do not create a listing [...]

Claiming Google Places Listing

by Write On Point Communications

Although businesses have been able to claim their Google Places Listings since 2005, the number of businesses claiming them since April of 2010 is tremendous. Over 1 1/2 years ago, only 4 million listings had been claimed. Last March the number jumped to 6 million, and now just nine months later the number has jumped [...]

AdWords or SEO? Is Google killing off natural search in the name of money?

by Write On Point Communications

Google has always said it wants to provide the best search experience. Well, that statement may no longer be true. Apparently, it is placing more and more pay per click ads and Google’s own pages on the search results pages. Google is even running an AdWords ad that states: “Forget about SEO. To be visible [...]

Google SEO Updates as of 12/1/11

by Write On Point Communications

Last week Google published another round of search improvements. They advised that this was the first of a monthly series where they will be sharing information about their algorithm and feature enhancements. Their new monthly blog posts will be highlighting the approximate 500 search improvements Google makes each year. So you don’t have to add [...]

Local SEO For Small Business

by Write On Point Communications

You have heard it all before. If you want to be found online by prospects, you need to optimize your website with search terms related to your products and services AND your local target market. Maybe you have put off doing so because you weren’t sure how much you bought into the whole idea of [...]

Google AdWords Express Replaces Google Boost

by Write On Point Communications

Google sure is busy. Last May we told you that Google Boost had replaced Google Tags. Well now Google AdWords Express is replacing Google Boost! According to Google, “AdWords Express is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns.” Adding AdWords Express to your Places listing allows you to advertise [...]

AdWords Location Extension No Longer Completely Free

by Write On Point Communications

Maybe you missed it because of the long holiday weekend, but Google announced that over the next few weeks it will be charging for clicks on the directions link in your AdWords ads on both Google.com and Google Mobile. Google started charging for phone number link clicks in the ads quite a while back. So [...]

Page Load Time and SEO? Yes, they are connected, so you better check your site speed.

by Write On Point Communications

A slow page load time doesn’t just cause visitors to hit the back button, it can also affect your rankings. Google announced it was including site speed in its ranking algorithms as far back as last year. At that time, Matt Cutts at Google clarified that it is only one of 200 factors that the [...]

What are Boost Ads?

by Write On Point Communications

The replacement of Google Tags? Now that Google has officially retired Google Tags, if you were a Tags user have you received a call from a Google representative offering Boost Ads? Some of our clients have and they are asking us, “Just what are boost ads?” In case you are wondering the same thing, here [...]

What Happened To Google Tags?

by Write On Point Communications

Those bright yellow Google Tags that highlighted your business will soon be history. According to an email from Google, the company will be retiring the tags on April 29th. If you currently run a Google Tags campaign and you didn’t get the email – hopefully you will – let this posting serve as your notice. [...]

Google Hotpot Reviews Now Rolled Into Google Places

by Write On Point Communications

Hotpot is a recommendation engine that displays reviews and ratings of local businesses and establishments. Until last week, Google Hotpot reviews were integrated with Google Places in the iPhone and Android Google Places apps when users were searching Google Maps or Google.com. You set a geographical location and local reviews were displayed. Now Google has [...]

Phone Number for AdWords Help Now Available

by Write On Point Communications

You asked for it and Google listened. Yesterday Google introduced free phone support for AdWords advertisers. Now when you have a question about your account or campaigns you can call and speak with a live person, rather than rely on waiting for a response to your email or navigating through AdWords forums. Just call the [...]

AdWords Location Targeting Got More Advanced

by Write On Point Communications

If you have an AdWords campaign, most likely you have targeted your ads to specific geographic locations, be it by country, state, city, or region. Well now you have even more control over who sees your ads. This week Google added two new targeting methods: (1) targeting by physical location and (2) excluding by physical [...]

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