Responsive search is a new format that lets advertisers create an ad with multiple headlines and descriptions that respond to a user’s search in Google. Google uses machine learning to test different combinations of the ads and learn which combination performs best. The new format is part of Google’s push toward leveraging artificial intelligence to […]

As marketers increase their commitment to content marketing and driving qualified leads to their websites, it is critical to understand how to encourage audiences to action. Ultimately, we want them to engage, whether that’s a “like,” a download or a sign-up. So what drives people to people “click”?

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved […]

If your client or brand wants to be successful in social media, forget everything you know about traditional media. Social media marketing will require you to leave your comfort zone and become more transparent and malleable with your content. When you approach social media as a relationship builder and focus on creating connections with brand […]

I am often asked by college students majoring in marketing about what types of marketing positions, paths and careers are open to them. Careers in marketing are myriad and often require very different skill sets. Without going into great detail about any one of them, here are just some of marketing positions and paths open […]

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

  When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What […]

2019 is shaping up to be an exciting year at Abbey Mecca & Co., Inc. for a variety of reasons; most notably because the agency is planning a year long celebration to mark 50 years in business. It’s difficult to believe that 50 years have passed since C. Robert Abbey… The post Celebrating 50 Years […]

As I was doing my research for an article that I am writing on brand problems, I realized that I had written much about common (and not so common) brand problems in this blog. So rather than write yet another post on this, I thought I would provide you with links to all of the […]

No matter what type of marketing campaign you’re about to launch, it’s also important to track the key social metrics.  We’ve all heard of reach, impressions and engagements, but what’s the difference and what do they really measure? Reach can be defined as the total number of unique people who view your content. CPC strategy… […]

Thank you for another great year! Cheers to 2019 — Click Here to view the full size coupon.

Advertising and other marketing campaigns can have many different objectives – for instance, increasing brand awareness, changing brand perceptions, increasing emotional connection with the customer, transforming customers into brand advocates, or driving sales.However, the key distinction I want to make is between brand building advertising and advertising that sells. The latter usually includes an offer […]

Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics.  Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom […]

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We’ve gathered these trends from across the industry. We’ve scoured studies from such brands […]

Most people feel more comfortable spending time with people with whom they have something in common. Often people can find like-minded others though organizational affiliation. Churches provide this function as do country clubs, alumni groups, political parties, hobby-relied organizations and civic organizations. But products also serve as identifiers of like-minded people. For instance, someone who […]

As 2018 draws to a close, I thought I would feature the four most popular posts for each of the last five years:2018BrandForward’s Next Level Growth ProcessThe Importance of Colors in MarketingWhat Do People Need Most?Objectives and Strategies First, Please2017The Elements of Business and Marketing StrategyThe Quick Brand Health AssessmentNaming BrandsThe Exploding Use of Drones […]

We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown […]

With all the decorating, gift-giving, and feasting, it’s easy to forget that the holidays are really about spending time with the people (furry or not) that you care about. We wanted to let you know that you are one of the people that we’re most thankful for. Wishing you a safe, restful, and joyous holiday […]

When it comes to morality, it doesn’t get much more clear-cut than the iconic tale of adventure, heroism, and complicated family history that is Star Wars.

While Pandora has long been the go-to for online radio, market forecasts predict that Spotify will outpace Pandora in listeners by 2022. Pandora’s user base has been slowly declining over the last several years, while Spotify has been growing by leaps and bounds. In 2018 alone, Spotify’s user base saw double-digit growth.