Saturday, July 7th at the Clove Creek Dinner Theater 6:00 pm, Fishkill, NY Tre Bella is an exciting, three – part harmony girl group with a flair towards Italian and Italian American pop music. Their vocal harmonies are incomparable, and they hit the road this summer for a nine-city tour. These three talented ladies perform […]

One night only, come hear the music of Louis Vanaria and JoAnn Robertozzi at the Clove Creek Dinner Theater located in Fishkill, NY. The post Louis Vanaria and JoAnn Robertozzi – One Night Only! appeared first on Hudson Valley Public Relations.

When most people speak about brand identity, they are speaking about the brand’s visual identity. I will cover all of the components of a visual identity system later in this blog post. But first let’s define brand identity. A brand’s identity system is comprised of all the visual, auditory, kinesthetic, olfactory and gustatory elements that […]

Brands that engage their audiences grow and thrive. Brands that don’t survive or gradually wither away. So, what are the key elements of engaging brands?Establish compelling mission, vision and values.Build internal consensus and alignment around the mission, vision and values.Embrace 360 degree engagement of all employees, strategic partners, vendors, customers, volunteers, members, board members, etc. […]

FBD2 is proud to sponsor the Buffalo Niagara Sales & Marketing ExecutivesBuffalo Niagara Sales & Marketing Executives  Golf Outing benefiting Junior Achievement of Western New York, at The Orchard Park Country Club, on Monday June 18th, 2018. Date: Monday June 18th, 2018 Schedule:  10:00 a.m. Registration 11:00 a.m. Lunch catered by Longhorn Steakhouse 12:00 p.m. Shotgun start […]

When talking about brands, brand managers often mention relevant differentiation but a less talked about topic is brand relevance. What happens when your brand is no longer relevant to its target customers? What happens when it is decreasingly relevant to any customer? What are the signs that your brand is losing relevance?If you are a […]

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

Unfortunately, there are too few true leaders in this world. Authentic leaders, not just people assigned to leadership roles, possess a number of unique qualities. They are visionary, charismatic, introspective, compassionate, decisive, and above all, inspiring. They tend to be self-aware and curious. They care about people and enjoy lifelong learning. And often, they embody […]

The FBD2 office will be closed on Monday, May 28th, in observance of Memorial Day. Thank you to all those who gave the ultimate sacrifice. We hope you have a safe and fun weekend!    

Staying on top of the latest social media trends can be what sets you apart from your competitors – especially when it comes to Facebook Live. Incorporating Facebook Live into your social media marketing strategy is beneficial for several reasons. You can seamlessly, immediately connect and engage with your audience, push out your business’ message […]

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People live in this exurban location because they like its rural character. Many people fancy themselves as gentlemen farmers and some have horses and chickens and even llamas and […]

Thank you to Tad Carpenter from the Carpenter Collective for such an inspiring talk on design. Congratulations to AAF Buffalo on a great series! The FBD2 team can’t wait to see what fantastic speakers next year’s series will bring.

If you’re not familiar with the factors that influence your sites’ search rankings, you could be pushing your business further down the list of Google’s search results without even realizing it. If your website falls under one of (or all of) the following four categories, it’s time to consider some digital marketing improvements if you […]

Download a PDF version of this infographic, “Why You Should Make Animated Videos A Priority”, here.

When should you use animated video instead of—or, in addition to—live footage? It depends on who your audience is, and where they’ll be consuming it. Here are some examples.  

McDonald’s recently created a marketing campaign promoting its new customer service including mobile ordering, customer touch screens and table service. Panera Bread has been using customer touch screens for awhile now. Wendy’s has upped its game with very friendly and efficient staff who always greet customers and help them however they can. My local Boston […]

Imagine employees walking into your building excited to be there because the workplace environment inspires them. Imagine leaving a lasting impression on clients and business associates because the hallways and conference rooms made them feel like they were working with a very special company. Well executed environmental graphics add value to a business Especially when […]