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AdTalk: Advertising & Marketing Blog Feeds — Page 2

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:SummaryObjectives (attract new consumers, create new uses, increase share of requirements, incent […]

Behavorial Analytics maps the customer journey. Google Analytics delivers the metrics from data on conversions, and shares. Behavioral Analytics gets to the Why. There are five major behavorial types aka… Read More The post Behavorial Analytics Goes Beyond Google Analytics appeared first on Hudson Valley Public Relations.

When people think of a great website, they don’t often think of the various buttons throughout the pages. There are plenty of factors that go into a quality site: functionality, design, user experience, mobile capability, and great content – all presented in a concise, visually appealing way.  The buttons never get the spotlight. Until now.  […]

I’m as guilty as anyone. I’ll admit, it took me far too long to start thinking outside of the box that I created for myself about 10 years ago when I got into digital marketing. Back then – from about 2012-2018, the Golden Age of Digital Marketing Resources – we had thousands of fresh and […]

I normally do not post about something as tactical as this, but it has a huge impact on brand perception. Recently, as I have been approached by companies trying to sell me their services, I have found several of them do not have websites that work on my Safari browser. Logins don’t work. Navigation does […]

To be efficient in marketing spending, brands usually focus on their best customers first and then on their other customers. Typical objectives are to increase their customers’ individual average transactions (IAT), spending and share of wallet. They often also want to increase customer loyalty. Less often, brands allocate marketing resources to communicating with potential customers, […]

Prologue: As of this writing, 2.65 million people worldwide have died of Covid-19. Deaths in the United States number more than half a million. There are millions more who survived the virus. And millions more who have lost everything, but their life, to the shutdown. If you’re fortunate enough to be reading this, as I’m […]

A 17,000 square-foot turf field is adjacent to the Dick’s new 100,000 square-foot Eastview Mall store. I am happy to write about something happening in my neighborhood. Dick’s has decided to erect its new destination store concept at my local mall first – Eastview Mall in Victor, New York, a suburb of Rochester, NY.As malls and […]

People often are fond of their local grocery store chains. H-E-B is no exception. During Texas’ recent winter storm and energy outage, H-E-B became even more beloved as it proactively helped the people of Texas in several different ways. When a busy H-E-B store in Leander, TX lost power, the store’s staff let shoppers take […]

Mobility and communication have increased substantially since the dawn of inexpensive air travel and the Internet. Historically, competition was mostly local or regional, but with every breakthrough in transportation and communication technology, every business is increasingly competing with every other similar business across the globe. Companies that used to pay hundreds of thousands or even millions […]

Not every brand uses a spokesperson or character as a part of its identity system or advertising campaign but many have over the years. The spokesperson or character can give the brand a distinctive voice and personality. This blog post is a celebration of some of the more memorable brand spokespeople and characters. Some of the earlier […]

I have been preaching about the five drivers of customer brand insistence since we first developed and tested this brand equity measurement system in the late 1990s. Since then, we have tested this system with hundreds of brands across almost as many product and service categories. It indicates that five things drive customers from being […]

We are excited to again be working with Catholic Charities of Buffalo. This year, we collaborated with Charities in the development of a branding campaign that would also support the organization’s main public fundraising effort – Appeal 2021. Our team was challenged to come up with a campaign and messaging that would let people know […]

Although our favorite NFL team the Buffalo Bills will not be representing the AFC in Super Bowl LV, we’ll still be glued to the set anticipating no only a great game, but also some great ads.  Undoubtably the largest stage for advertising, the stakes are high for advertisers and advertising agencies with ads in the […]

I have just created a new e-learning course, “Brand Identity & Architecture.” This is a comprehensive course on brand identity and architecture. In it, you will learn about common brand identity problems, brand identity system components including names, taglines and non-visual components, types of branded entities and their relationships, types of brand architecture, how to rationalize […]

Search Engine Marketing (SEM) has evolved rapidly over the years. This all-encompassing digital strategy involves everything from keyword research, on-page search engine optimization and analytics tracking to Pay Per Click (PPC) advertising, social media management, and content development. Lots and lots of content. But local SEO is often overlooked as a meaningful approach to digital…  read more →

Some businesses have been the beneficiaries of the COVID-19 pandemic. They were either in the right place at the right time or they seized an opportunity created by the pandemic. Disinfectant product sales were up 230% in March and April of 2020. Clorox has enjoyed great success in 2020. Zoom has become a household word […]

The post Business Owner Interview with Mackenzie Frederick of Mackenzie Frederick State Farm appeared first on Prolific Marketing.

Leveraging Social Media  Gone are the days of attending endless events every week. Now let’s be clear, nothing beats nor will ever replace face-to-face networking. Social media extends your message… Read More The post How to Make It Rain: Social Media Marketing appeared first on Hudson Valley Public Relations.

I have been following the Trump brand since I encountered Donald Trump at Studio 54 in the early 1980s. Back then, he had a reputation in New York social circles. He was viewed as an outsider to polite society. He was seen as a nouveau riche playboy and real estate developer who was aggressive but […]