Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product. One such component is […]

I have posted one or two articles on the brand personality attributes that organizations most often choose for their brands. In this article, I will share the qualities that I believe are most important for brands to possess. I am basing this on the qualities that people seek most in others. I think this is […]

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy. What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it […]

Identifying and describing the target customer should always the first step in any brand positioning process. If you don’t know who your customer is, how can you successfully position the brand? In our brand positioning workshops, we usually get people to identify the primary, secondary and tertiary customer targets. Sometimes, they describe the current customer […]

I have on occasion written about creating place brands and have provided links at the bottom of this blog post to those previous posts. However, today I am writing about how to create compelling places upon which the brands would be built.Aesthetics always matter. The natural and built environment (architecture, landscaping, etc.) contribute to that […]

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master […]

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

The old adage, “I’m responsible for what I say, not for what you understand,” should never be applied in marketing or advertising. Thoughtful and deliberate marketing concepts encourage consumers to consider a specific perspective or take a specific action. Creativity should capture the interest of the audience, trigger an appropriate emotional response, and connect a […]

Gone With the Wind fans can’t wait to celebrate the film’s 80th anniversary on Sunday, December 15, 2019. Here are 8 ways to mark this cinematic milestone: Watch Gone With the Wind. Whether you have the 50th anniversary VHS tapes or the 80th anniversary DVD, pop the cassettes or disk into your player and watch […]

Gone With the Wind fans can’t wait to celebrate the film’s 80th anniversary on Sunday, December 15, 2019. Here are 8 ways to mark this cinematic milestone: Watch Gone With the Wind. Whether you have the 50th anniversary VHS tapes or the 80th anniversary DVD, pop the cassettes or disk into your player and watch […]

I am impressed with the latest Mayo Clinic advertising campaign. The ads feature people leaving their homes with loved ones making their way to a destination – Mayo Clinic. The ads are very emotional with stunning visuals, a reflective mood, poignant moments and few or no spoken lines. The music is emotional the way our […]

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

From the outside looking in, Google advertising is a scary-looking platform. It’s big: it’s easy to get distracted by all the bells and whistles, and it’s continually changing. That being said, it does provide countless ways to grow businesses of any size. Although it may seem scary, it’s actually easy to create an account and […]

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

Every year in early May, New York City hosts television’s annual upfront week, as well as all of the extravagant presentations, big stars and swanky parties that come along with it. This is the time of year when networks unveil new fall programming lineups, announce cancellations, and spill other critical industry shakeups. The 2019 upfront […]

What the heck do journalists want?  That’s a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what’s wrong with the other.  How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy […]

Abbey Mecca is looking for a talented, enthusiastic multimedia and video editing intern to join our team. Part-time / Paid Summer Internship Multimedia / Video Editing Responsibilities: – Post-production / video editing – Digital asset management – Collaborate with our creative team Requirements: – Creative thinker – Good time-management skills… The post Multimedia / Video […]

I love the Sling TV ads. Here’s why. Like the first GEICO ads that featured a cute gecko as a mnemonic device to help you remember the name, Sling TV uses strong references to swinging to do the same. Further, like the GEICO ads, it is entertaining and funny. The commercials might even be described […]

While Apple has never been a client of mine, I have been an Apple customer for years. I am writing this blog post from a MacBook Air attached to my iPhone while listening to iTunes. I am writing this because the brand has been a very successful iconic brand and I thought it would be […]