Learn how to write a perfect headline that builds a bridge to getting your content read and noticed! Every day, more than 1,000 press releases are distributed. There’s one little problem. No one reads them.   Yet, one small fix can make a big difference. That small fix is creating a headline that people actually […]

 Google Analytics provides a powerful platform to analyze your website data. Taking a few simple steps within your analytics account can help make your data easier to analyze and interpret, as well as give you access to additional features within the platform. Here are three Google Analytics settings that you should review in order to […]

Reshoot…a word photographers dread.  But a recent “reshoot’ turned out to be a wonderful assignment.  It is not unusual for clients to request that architectual interiors be photographed prior to being occupied so the photographer can highlight the structure, rhythm and flow of the space.  The Martin Group, a full service, fully integrated communications agency, recently […]

Joe Crestuk, President & Owner of webSURGE Digital Marketing, is one of seven speakers at The Avanti Summit – A Celebration of Rochester’s Entrepreneurs! webSURGE Digital Marketing is a platinum sponsor of the event. WHEN March 1, Thursday 2018 7:30 a.m. – 5 p.m. (plus a cocktail party after the event!) WHERE Casa Larga Vineyards, […]

Marketing seems to have gotten so complicated. People speak of CRM and SEO. Successfully navigating social media seems difficult for many people. There are an increasing number of new communication platforms. How does one plan media across so many different channels? Marketing research now includes online focus groups, eye tracking and brain scanning among several […]

Digital marketing is a rather broad term. It can mean a lot of things ranging from social media marketing, search engine optimization, pay-per-click, Google search and analytics to name a few. With so many marketing tactics that fall underneath the digital marketing umbrella, it’s easy for email marketing to get lost in translation. What people fail […]

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts […]

We know what you may be thinking already: Content marketing? Blogs and social media are for those fun, energetic B2C brands (you know, the ones those crazy millennials are always talking about). There’s no place for that kind of frivolous marketing in the B2B world. Well, we understand why you may think that — but […]

In 1999, BrandForward conducted a comprehensive study of brand equity and brand perceptions in the insurance industry. The study gathered metrics on more than 200 insurance brands. The results were not flattering. All insurance companies but one (State Farm) disappointed their customers when it came to claims. This contributed to a lack of loyalty, focus […]

Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign […]

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious, and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA). However, I’ll now remind you of something you probably already know … […]

The FBD2 team had a fantastic evening at the 3rd annual Boasting Buffalo event. We were able to connect with people from many interesting companies, while also reconnecting with some old acquaintances. Congratulations to Buffalo Business First for putting on a great event.

For many businesses, engaging with customers and the public on social media can be intimidating. And it’s easy to understand why. To help you out, we put together this guide for the next time you’re stumped trying to respond to a comment on social media. First things first: Before responding, identify the general tone of […]

Though we’re not even one full month into the new year, it is expected that 2018 will be an innovative year as far as web design and development goes. Exciting new trends are expected to dominate the web in the new year. In the world of web development, one thing is for certain; it is […]

Most every organization intends to grow. In fact, if an organization doesn’t continue to grow it generally must do the opposite because costs continue to increase whether the organization grows or not and it is difficult to continually pass the cost increases on customers without eventually experiencing decreases in unit sales.    The ways in which […]

Technology (both in the marketing and consumer worlds), online platforms, and marketing techniques are constantly evolving and changing. In 2017, we saw even more emphasis on content marketing and video, a booming influencer marketing space, and an unsurprising emphasis on data. So what should your business incorporate into its marketing tactics in 2018 in order […]

Download a PDF version of this infographic, “Three Marketing Trends Impacting 2018”, here.

In this short video, Martino Flynn Executive Producer John Marianetti explains why you should make video a “must have” in your 2018 content marketing plans.

Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live. The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education […]