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AdTalk: Advertising & Marketing Blog Feeds — Page 2

Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on… […]

These are some of the areas of customer, brand and marketing research that I think could better inform brand management and marketing activities and decisions:Understand how well this generic four part segmentation scheme applies to a wide variety of product and service categories: (a) price conscious customers, (b) convenience oriented customers, (c) brand loyal customers, […]

So you’ve decided to kickstart your content marketing and you’ve laid out what topics you want to cover and given some consideration to cadence and promotion. Of course to accomplish all that, you’ll need the actual content. As with any creative exercise, there are a number of ways to go about this. In fact, it… […]

I am proud to announce that Brand Aid is #31 among the top 100 best-selling branding books of all time. 

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn’t mean your marketing strategy should grind to a halt. That’s especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so.  LinkedIn […]

I have compiled an eclectic collection of 25 branding posts from over the years (in case you have missed some of them) for your reading pleasure.Brand Research55 Ways to Sabotage BrandsBranding MunicipalitiesWhen a Brand’s Problem is Not a Marketing ProblemLuxury Brands QuizBrand SwitchingFocusing on the WhyBrand TonalityMayo Clinic AdvertisingMarketing CareersBrands and Memory Triggers20 Research-Based Findings […]

Don’t worry, it happens all the time. When there’s an attractive marketing method that’s working, naturally you want to get involved. Obviously, you want to try it. It happened with digital marketing, it happened with social media and it’s happening with content marketing – which includes all of the above. There are lots of posts… […]

The web is always evolving and improving loading, animations and usability. Essentially, there is always something new. One of those notable new features supported on major browsers and devices is PWA. PWA stands for progressive web app. A progressive web app is a collection of features that make a website function like an app with… […]

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just “get by” but excel with your content marketing strategy during this […]

As your trusted communications partner, it is our duty and responsibility to ensure that we notify you of marketing-related decisions that could negatively impact your brand. Frequently asked questions about the “Facebook Boycott,” otherwise known as #StopHateForProfit, are below.

Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to… […]

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences  And COVID-19 has created an atmosphere where video thrives. Think about it….now that so many of us are working from home, video […]

K2 Communications had the opportunity to work with Finger Lakes Area Counseling & Recovery Agency (FLACRA) to create a brand for their new Recovery Center. Located in Canandaiguia, Connections Rounded Recovery is a community center, serving individuals with substance use disorders and their families. Connection for recovery This comprehensive program provides multiple pathways to recovery, […]

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don’t just engage your customers, they also inspire them to actually make purchases. […]

K2 is here to help OK, we know we’re in this for the long haul. But we’re also in this together, and your friends at K2 are here to help any way we can. Whether it’s still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch […]

I have been a student of brand advertising for more than 35 years. I was involved with Hallmark’s award-winning Hallmark Hall of Fame commercials. And, as a consultant, I have advised more than 100 brands on their advertising. Throughout my career, I have seen more bad advertising than good advertising. And, for decades, I have […]

Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of… […]

As people have been required to isolate as much as possible to help prevent the spread of the virus, they have found that E-commerce isn’t simply just for convenience anymore, it is now becoming an essential component of their regular shopping routines. You can purchase almost anything you need these days with online access and […]

During this COVID-19 pandemic, the world has been quarantined, businesses shuttered. As a consequence we have all had to adjust to this new normal. As we come out of this very difficult time, some things have changed.  Technology now delivers an on-demand world that can stream or purchase most anything from your handheld device. In […]

It is interesting to think about the potential long-term impacts of COVID-19, including the opportunities and threats for businesses. Here is what comes to my mind in no particular order:More people will continue to work at home rather than in the office. This means less commuting, which may continue downward pressure on gasoline prices. This […]

Diag| Polling feed [http://abbeymecca.com/feed/]
Diag| Considering item [https://abbeymecca.com/?p=842] "The Buffalo and Erie County Naval & Military Park Puts Out the Call for Support"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=723] "Thinking Outside the Box Results in an Innovative Approach for Logistics Brand"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=717] "Campaign for Catholic Charities Appeal 2020 Delivers Power Message"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=721] "Helping Good Brands Become Great Brands"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=725] "Melissa Keith Promoted to Media Director, Elizabeth Ervolina Named Content Marketing Director"
Diag| Considering item [https://abbeymeccadev.com/amc/?p=636] "A Celebration Worthy of 50th Years in Business"

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Diag| Polling feed [http://catalystinc.com/feed/]
Diag| Polling feed [http://www.jonathaneveritt.com/originals/rss.xml]
Diag| Considering item [434851:6443844:34681329] "Carl Chiarenza"
Diag| Considering item [434851:6443844:34523038] "Mikaela Davis"
Diag| Considering item [434851:6443844:34498457] "Jacob Rakovan"
Diag| Considering item [434851:6443844:34405908] "The Heroic Enthusiasts"
Diag| Considering item [434851:6443844:33683116] "Cori Winrock"
Diag| Considering item [434851:6443844:33253795] "Reenah Golden"
Diag| Considering item [434851:6443844:32527483] "David Schickler"
Diag| Considering item [434851:6443844:32303723] "Dave Marshall"
Diag| Considering item [434851:6443844:21054313] "Steve Argento"
Diag| Considering item [434851:6443844:17347686] "Scott Grove"

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Diag| Polling feed [http://www.brandingstrategysource.com/feeds/posts/default?alt=rss]
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6512336741122643912] "Tapping Into Human Needs"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1660200086821079365] "Marketing Needs Assessment"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3439125574032224760] "Transitioning to e-Commerce"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7825132752566699683] "Comprehensive Brand Positioning Course"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5496984139570470033] "Marketing and Marketing Communication Are Not the Same"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1302759033964348860] "Marketing to Human Needs"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2525345524130120946] "Brands & Storytelling"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6146040774358987480] "Marketing Needs Survey"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-594825278064287577] "Brand Research Topics"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6411156152348866681] "Brand Aid Book Among Best-Selling Brand Books"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-560950927380231656] "Virtual Brand Positioning Workshop"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3608792594633495771] "Eclectic Branding Posts"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2726824085911126576] "The Lincoln Project Advertising"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-4675433594296330953] "Potential Long-Term Impacts of COVID-19"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-3586044285758845553] "Values Survey"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7150119847527642212] "Societal, Technology and COVID-19 Trends"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8280874343556272762] "Discover Your Truth, Live Your Truth - Personal Branding"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-9161536496138317517] "Brands, Ethics and Authenticity"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-8263438816165861747] "Brand Building During COVID-19"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-7505303473408884741] "Marketing's Revolving Door"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-1593609446338597575] "Need-Based Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2725525531720261557] "Cost-Effective Marketing"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-2636921884024920379] "The Most Popular Posts by Year"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-6972582238799675506] "Luxury Brands Quiz"
Diag| Considering item [tag:blogger.com,1999:blog-1693123081116518854.post-5407692571873291815] "Retain Customers by Building Community"

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Diag| Polling feed [http://feeds.feedburner.com/FishAndCrown]
Diag| Considering item [https://fishandcrown.com/?p=1581] "Films Condensed"

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Diag| Storing alternate revision of existing post # 19001, "Films Condensed"
Diag| Considering item [https://fishandcrown.com/?p=1447] "Do you know Romain Gavras?"

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Diag| Storing alternate revision of existing post # 19003, "Do you know Romain Gavras?"
Diag| Considering item [https://fishandcrown.com/?p=1430] "Great dark humor in this 1 minute film by Gaspar Palacio"

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Diag| Storing alternate revision of existing post # 19005, "Great dark humor in this 1 minute film by Gaspar Palacio"
Diag| Considering item [https://fishandcrown.com/?p=1114] "The New Panasonic EVA-1 Camera Delivers"

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Diag| Storing alternate revision of existing post # 19007, "The New Panasonic EVA-1 Camera Delivers"
Diag| Considering item [https://fishandcrown.com/2017/02/02/testing-some-new-light-writing-equipment-we-got/] "New Light Writing Equipment"

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Diag| Storing alternate revision of existing post # 19009, "New Light Writing Equipment"
Diag| Considering item [https://fishandcrown.com/2016/12/26/video-nike-drops-new-kyrie-3s-commercial/] "VIDEO: Nike Drops New Kyrie 3’s Commercial"

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Diag| Storing alternate revision of existing post # 19011, "VIDEO: Nike Drops New Kyrie 3’s Commercial"
Diag| Considering item [https://fishandcrown.com/2016/12/13/499/] "Booyah Patrol"

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Diag| Storing alternate revision of existing post # 19013, "Booyah Patrol"
Diag| Considering item [https://fishandcrown.com/2016/11/15/nice-spotify/] "Nice Spotify"

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Diag| Storing alternate revision of existing post # 19015, "Nice Spotify"
Diag| Considering item [https://fishandcrown.com/2016/10/07/instagram-star-isnt-what-she-seems/] "Instagram star isn’t what she seems"

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Diag| Storing alternate revision of existing post # 19017, "Instagram star isn’t what she seems"
Diag| Considering item [https://fishandcrown.com/2016/09/03/eye-opening-short-film-give-it-a-look/] "Eye Opening Short Film"

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Diag| Storing alternate revision of existing post # 19019, "Eye Opening Short Film"

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Diag| Polling feed [http://prolificmarketing.org/feed/]
Diag| Considering item [https://prolificmarketing.org/?p=1479] "New Year’s Resolutions for Better Marketing in 2020"
Diag| Considering item [http://prolificmarketing.org/?p=1189] "10 Ways to Use Facebook Live"
Diag| Considering item [http://prolificmarketing.org/?p=1109] "2017 Marketing Ideas"
Diag| Considering item [http://prolificmarketing.org/?p=1020] "Dan Tweets: Recap of National Small Business Week 2016"
Diag| Considering item [http://prolificmarketing.org/?p=1011] "7 Marketing Must-Haves When Starting A New Business"
Diag| Considering item [http://prolificmarketing.org/?p=973] "2016 Marketing Checklist: Kick Off the New Year with a Bang"
Diag| Considering item [http://prolificmarketing.org/?p=951] "10 Last-Minute Marketing Tips for Small Business Saturday"
Diag| Considering item [http://prolificmarketing.org/?p=915] "Dan Tweets: Recap of National Small Business Week"
Diag| Considering item [http://prolificmarketing.org/?p=887] "11 Things to Ask Yourself When Considering a New Website"
Diag| Considering item [http://prolificmarketing.org/?p=832] "15 Marketing Tips for the Holiday Shopping Season"

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Diag| Polling feed [https://www.k2website.com/feed/]
Diag| Considering item [https://www.k2website.com/?p=1961] "Healing starts here Branding for Recovery"
Diag| Considering item [https://www.k2website.com/?p=1954] "Do you want to stand out from your competition? Animated video is a great solution."
Diag| Considering item [https://www.k2website.com/?p=1945] "Magnolias, bikes and a break from Zoom"
Diag| Considering item [https://www.k2website.com/?p=1912] "We love helping our clients shine"
Diag| Considering item [https://www.k2website.com/?p=1899] "A Printed Invitation = Great Results"
Diag| Considering item [https://www.k2website.com/?p=1886] "K2 Illustration – Get Results"
Diag| Considering item [https://www.k2website.com/?p=1870] "K2 is a proud sponsor of Verona Street Animal Society"
Diag| Considering item [https://www.k2website.com/?p=1834] "Branding helps thousands in need"
Diag| Considering item [https://www.k2website.com/?p=1817] "The importance of the visual brand"
Diag| Considering item [https://www.k2website.com/?p=1787] "2018 Summit Creative Awards for K2"

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Diag| Polling feed [http://feeds.feedburner.com/abcideabased/hoGr]
Diag| Considering item [https://abcideabased.com/?p=6657] "Prep for Your Next Virtual Tradeshow Like a Pro"
Diag| Considering item [https://abcideabased.com/?p=6612] "How to Kickstart Stalled Content Marketing Plans, Part III: Measurement"
Diag| Considering item [https://abcideabased.com/?p=6598] "How to Kickstart Stalled Content Marketing Plans, Part II: Development"
Diag| Considering item [https://abcideabased.com/?p=6588] "How to Kickstart Stalled Content Marketing Plans"
Diag| Considering item [https://abcideabased.com/?p=6583] "Progressive Web Apps Keep Visitors and Earn Customers"
Diag| Considering item [https://abcideabased.com/?p=6540] "The Increasing Value of Corporate Video"
Diag| Considering item [https://abcideabased.com/?p=6515] "How PR Surveys & Polls Create Earned Media in 2020"
Diag| Considering item [https://abcideabased.com/?p=6443] "NY Traveler Intentions Post-Quarantine"
Diag| Considering item [http://abcideabased.com/?p=6414] "What Does It Mean To Be a Facebook Marketing Partner?"
Diag| Considering item [http://abcideabased.com/?p=6339] "Tips for Keeping Up Destination Marketing During Crisis"

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Diag| Polling feed [http://www.suddenwriteturn.com/feed/]
Diag| Considering item [https://suddenwriteturn.com/?p=7114] "Stasis vs. Social Distancing"
Diag| Considering item [https://suddenwriteturn.com/?p=7049] "May the force be with you. Always."
Diag| Considering item [https://suddenwriteturn.com/?p=6310] "Confessions on a Dance Floor"
Diag| Considering item [http://suddenwriteturn.com/?p=6014] "Swans and Ducklings: A Story of Self-Image"
Diag| Considering item [http://suddenwriteturn.com/?p=5976] "Rocks Calling: Confessions of A Petraphile"
Diag| Considering item [http://suddenwriteturn.com/?p=5943] "Divining The Key"
Diag| Considering item [http://suddenwriteturn.com/?p=3864] "Summit Thoughts"
Diag| Considering item [http://suddenwriteturn.com/?p=3820] "Cancer: A Retrospective"
Diag| Considering item [http://suddenwriteturn.com/?p=3773] "Adventures in Babysitting: Boys of Summer"
Diag| Considering item [http://suddenwriteturn.com/?p=3731] "Racism in Black and White"

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Diag| Polling feed [https://wordecon.com/feed/]
Diag| Considering item [http://wordecon.com/?p=110] "Example of a press release"
Diag| Considering item [http://wordecon.com/?p=72] "White Paper for B to B"
Diag| Considering item [http://wordecon.com/?p=52] "Web Content and Article for Client"
Diag| Considering item [http://wordecon.wordpress.com/?p=24] "Co-Editor of Personal Money Management Workbook."
Diag| Considering item [http://wordecon.wordpress.com/?p=14] "On-Site Mobile Device RF Protection and Forensics Extraction"
Diag| Considering item [http://wordecon.wordpress.com/?p=11] "It’s not Business As Usual in the MCC Business/Economics Department"

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Diag| Considering item [http://wordecon.wordpress.com/?p=4] "The DCC / Brighton Shuttle Moves Students towards Their Goals, with Hope for Future Runs"

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