Decisions, decisions, decisions. What are the most important ones for brand managers? It depends on the scope of the job function within your organization, but here are the typical important decisions:Who are the brand’s target customers?What are the different customer segments and why have we created those segments?What is the brand’s competitive frame of reference? What […]

We’ve been fortunate to have three great interns help us out at the agency this summer. One of them was Sean McMahon, who finished up his time with us just last week. On his last day, he sent out this message to the company, and it made our hearts swell. Footnotes are ours, not Sean’s. […]

This year marks the 95th business anniversary of Berkshire Hathaway HomeServices, Blake REALTORS®, (formerly Prudential Manor Homes, REALTORS®), a company led by the Christiana family (www.bhhsblake.com). Every family has a story. Here is one that celebrates that business anniversary milestone. Pamela D. Marinello has been a real estate sales associate with BHHS Blake, REALTORS® for […]

 [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While  the original post is still relevant, I’ve updated this post with some additional tips.  Enjoy! ] CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold. Theis […]

As a marketer, you are likely quite familiar with Maslow’s Hierarchy of Needs.  If you are not, please read this blog post first.I have spent time in a number of countries on different continents training brand managers and helping them build their brands. In the process of doing this, I have noticed that different types […]

Today, almost every category is a crowded category. Whether I am working with company, product, service, university, municipality or personal brands, it seems as though the majority of competitors are choosing to say the same things about themselves within their categories, rendering all of them undifferentiated. This is because most every category is mature and […]

Only 37% of B2B marketers have a documented B2B content marketing strategy!  Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know where to begin? Or perhaps you doubt that it can work for your company.  So why should you have a documented strategy? Research shows that businesses with […]

The post Tap into valuable patient insights with qualitative research. appeared first on Crowley Webb.

A B2B social media strategy is no longer a “nice to have,” but a “must have.” Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them […]

It is more important to choose an appropriate competitive frame of reference for your brand than you might think. The competitive frame of reference has significant implications for competitive strategy, brand strategy and brand positioning. And it has significant implications for brand research, including brand equity research.As I am in the midst of conducting a […]

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial […]

Journalism has always been an occupation that changes constantly. Because of the nature of writing – it is a forever-adapting and progressing pursuit. The post Musings on the Future of Print Journalism appeared first on Hudson Valley Public Relations.

Content Marketing Guide: Customized content builds relationships, establishes trust and loyalty that reaches an elusive highly desirable target audience. The post Content Marketing Guide appeared first on Hudson Valley Public Relations.

Mobile Advertising: Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. The post The rise of the mobile advertising and how to best use it. appeared first on Hudson Valley Public Relations.

Cyber Attacks: Start monitoring what is being said about your organization. Secure your company’s intellectual property from theft and reputational damage. The post Cyber Attacks: Intellectual, Financial and Reputational Damage. appeared first on Hudson Valley Public Relations.

Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don’t React. The post Don’t React, Respond appeared first on Hudson Valley Public Relations.

Optimize Connections. Build Reputations. Essential elements of an effective online reputation management plan begin with taking control of your brand. The post Optimizing connections. Building reputations. appeared first on Hudson Valley Public Relations.

Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin’s new ranking criteria. The post Navigating the Changes of Search Engine Optimization appeared first on Hudson Valley Public Relations.

The core values of the brand must be identified and effectively communicated effectively across each digital channel. The post The Yin and Yang of Social Media. appeared first on Hudson Valley Public Relations.