A brand is experienced at each customer touch point. So, the brand’s perceptions are created, reinforced or diminished at each customer touch point. And given that a brand must consistently deliver on its promise wherever it is encountered, this argues for an extremely large span of influence for the brand manager. As an example, consider banking. […]

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let’s look at artificial intelligence and its impact on PR — including how it may possibly affect your brand! Admittedly, most of the buzz surrounding […]

In 2018, there are a lot of social media advancements on the horizon. Social media has officially adopted a large enough scale to make quite the impact on brands and businesses. With time spent on social media predicted to increase, it’s important that your business has a strong presence on social.But that’s not enough…Simply making […]

In October, I had the privilege of being selected to sit on a panel with other media experts across New York State for the NAB Show New York 2017. As Quinlan’s media director, it was pretty cool to speak to broadcast professionals from across the nation. If you’re not familiar with the event, I’ll break […]

One analytics master and two patient recruitment aces were recently promoted here at Crowley Webb, so let’s take a moment to sing their praises. The post Recognizing three Crowley Webb standouts. appeared first on Crowley Webb.

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of […]

Winning a cheerleading contest. Spending time with a cousin on a sailboat. Attending a prestigious university. Winning a fiction writing contest. Traveling across the ocean on an ocean liner. Performing as a soloist in the church choir. Spending Christmas Eve with your family. Scoring the winning goal in a hockey game. Riding with a neighbor […]

For the 20th business anniversary of Bartel Communications, I pondered how to use the symbol for that business anniversary year – china – to inspire a community service campaign. The Symbols: To help companies develop inspired promotional campaigns for business anniversaries, we at Bartel Communications developed “The Bartel Years (TM)” and “The Bartel Years 200 […]

We’re living in a world where people spend most of their time online – let’s face it, how’d you find this blog? With such a strong focus on online digital marketing, a visually appealing, interactive and informative website is a must. In fact, up to 83 percent of consumers will visit a business’s site before […]

We work with some wonderful folks here at Crowley Webb, and today we’d like to give a shout-out to one in particular: Kristen Lopez. Kristen is the account operations supervisor for Praxis, our patient recruitment division, and she was recently named a BN360 Spotlight Professional for 2018. This distinction is given to young professionals in […]

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has… […]

With a demand for content marketing increasing, it’s certainly worth understanding why and how a sound content marketing strategy can bring success to your business. The future of online marketing has a strong focus on content development. Links and traffic are driven by content, so when done correctly and effectively, content can really make or […]

As in the television program, Cheers, everyone wants to belong somewhere.  Everyone wants to call some place home. Nuclear and extended families have always been tribes. Often, churches are tribes. Some times, towns are tribes. Schools can be tribes. Increasingly, political parties are tribes. Is your state a blue state or red state? You may […]

When people first started to use SEO for business, it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so? Public relations puts a company […]

The world of marketing is turning to digital for a lot of reasons. Ease-of-use, convenience and speed are three simple ones that come to mind right away. However, there’s a stronger pull that digital marketing is leaving on businesses. Digital marketing serves as an effective method when creating authentic, relevant relationships with consumers. The constantly-evolving, […]

A brand is owned in the minds of its customers. So, what is your brand in their minds? Do you know?  If not, do you know where to go to find out? You can always use marketing research, but today, the Internet provides an unfiltered ongoing look into your customer’s minds. And it is as […]

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing. Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer […]

Don’t we all wish we had a crystal ball? The truth is we never know where marketing will take us year to year. We only know it will change, which leads many organizations wondering where to focus their marketing. If you’re still struggling trying to figure out what to do differently in 2018 or what… […]

The digital world has been telling us for several years now that “this will be the year of mobile.” We get it. Everything is going mobile, and if you’re not, you should start. But how many more mobile-focused years should we anticipate until the next trend finally takes precedence? Well, maybe there’s been a new […]

Sometimes, in brand research, one must continue to “peel back the onion” to better understand what the consumer is really saying. Recently, a client of mine (a heath care system) discovered that it was delivering well against convenience and accessibility. They discovered this through a quantitative brand equity measurement survey. Multiple data points pointed to […]