In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the… […]

In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the… […]

When considering brands, customers value some personality traits more than others. Below is a rank ordered list of desired personality traits. I have derived this list from numerous sources over the past thirty years.Tier 1TrustworthyWarm/FriendlyResponsiveIntelligent/SmartReliable/DependableTier 2Honest/Possesses integrityAuthentic/RealKnowledgeableCustomer-service orientedEasy to work withCreative/InnovativeResourcefulAgile/FlexibleCompassionate/KindTakes responsibilityHard workingHas a sense of humor/FunnyTier 3ProfessionalWell-organizedAttention to detailStrategic/Big picture thinkingGood listenerLearns from mistakesYou […]

Rochester, NY – Catalyst has introduced version 4.1 of CatalystLSM with an enhanced user interface to improve the franchisee CRM experience. CatalystLSM is a local store marketing platform that allows franchisors and franchisees to seamlessly manage omnichannel CRM communications at the local level. The web-based platform provides franchisees with a portal that allows them to […]

Have you taken a good look at your web presence lately? Sure, you have a website, but I mean have you recently reviewed all facets of your online brand to see how it’s performing and how it is perceived by your target audience.    As marketers we all know that building and maintaining a quality online marketing strategy […]

In the age of social media marketing, mobile marketing, search engine optimization, geofencing and big data analytics it is easy to lose sight of some of the fundamental and timeless aspects of marketing. In this post, I intend to re-anchor us in those marketing basics. Here we go.People buy stuff. This includes products, services and […]

Before there were blogs, I published a weekly brand newsletter via email. When blogs came into existence, I published the #2 branding blog with a business partner to which I added hundreds of blog posts. Since then, I have published 550 new blog posts through this blog, www.BrandingStrategySource.com. Here is an eclectic mix of some […]

We are proud to announce that Lisa McNamara has joined the FBD2 team as Accounting and Office Administrator. In her role, Lisa will assist in the overall operation of the company by providing accounting/bookkeeping support as well as administrative services to all departments. https://displaysanddesigns.com/2018/08/17/introducing-lisa/    

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.  Before we look at the tools that will help you to create […]

This was a battle that I fought when I was responsible for the Hallmark brand. Do we put different brand names on the same products to save money? Do we license our brand identity to a reading glasses company to make some quick cash? The answer to both questions was “No, we don’t.” At one point […]

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results. Today, we’re going to focus […]

Airports are the primary transportation hubs of the twenty-first century, at least in the US, and in many other places as well. Most travel between countries and distant cities occurs by air today. Airports are the first things that travelers see when they arrive in a new place. And they are the first things that […]

Airports are the primary transportation hubs of the twenty-first century, at least in the US, and in many other places as well. Most travel between countries and distant cities occurs by air today. Airports are the first things that travelers see when they arrive in a new place. And they are the first things that […]

The FBD2 team had a fun evening at Buffalo Brewfest 2018 which took place last Friday, August 10, at Buffalo RiverWorks. It was great the see so many breweries from the Western New York are and new and interesting craft beers. Congratulations to Buffalo Hearing & Speech Center for putting on a great event. Hope you can all join us […]

Whether angry over a cheap dress that didn’t wash well or regretting the late-night street meat that they ate, most people have heard or used the idiom, “You get what you pay for.” However, this doesn’t have to ring true for nonprofits looking for quality marketing strategy and creative with small or non-existent budgets. Employees […]

Download a PDF version of this infographic, “Consumer Perceptions of Corporate Charitable Giving”, here.

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

See why helping nonprofits fulfill their missions isn’t just about giving—but what you get back.

Buffalo Brewfest is tomorrow Friday the 10th. Join the FBD2 team in helping a great cause, while enjoying fantastic local craft beers. All proceeds from the 2018 Buffalo Brewfest will benefit the Buffalo Hearing & Speech Center(BHSC).

Destroying the myth: cutting marketing budgets during financial crisis is a “smart move” “When things turn around, I’ll make marketing a priority again”. Eliminating the brand enhancement and lead generation that marketing provides will likely only make it more difficult or even prevent things from “turning around.” When facing financial hard ships, you should run […]