As a marketer, you are likely quite familiar with Maslow’s Hierarchy of Needs.  If you are not, please read this blog post first.I have spent time in a number of countries on different continents training brand managers and helping them build their brands. In the process of doing this, I have noticed that different types […]

Today, almost every category is a crowded category. Whether I am working with company, product, service, university, municipality or personal brands, it seems as though the majority of competitors are choosing to say the same things about themselves within their categories, rendering all of them undifferentiated. This is because most every category is mature and […]

Only 37% of B2B marketers have a documented B2B content marketing strategy!  Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know where to begin? Or perhaps you doubt that it can work for your company.  So why should you have a documented strategy? Research shows that businesses with […]

The post Tap into valuable patient insights with qualitative research. appeared first on Crowley Webb.

A B2B social media strategy is no longer a “nice to have,” but a “must have.” Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them […]

It is more important to choose an appropriate competitive frame of reference for your brand than you might think. The competitive frame of reference has significant implications for competitive strategy, brand strategy and brand positioning. And it has significant implications for brand research, including brand equity research.As I am in the midst of conducting a […]

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial […]

Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –… […]

Journalism has always been an occupation that changes constantly. Because of the nature of writing – it is a forever-adapting and progressing pursuit. The post Musings on the Future of Print Journalism appeared first on Hudson Valley Public Relations.

Content Marketing Guide: Customized content builds relationships, establishes trust and loyalty that reaches an elusive highly desirable target audience. The post Content Marketing Guide appeared first on Hudson Valley Public Relations.

Mobile Advertising: Integrate mobile into your market plan, implement location based campaigns that place your message on the right channels. The post The rise of the mobile advertising and how to best use it. appeared first on Hudson Valley Public Relations.

Cyber Attacks: Start monitoring what is being said about your organization. Secure your company’s intellectual property from theft and reputational damage. The post Cyber Attacks: Intellectual, Financial and Reputational Damage. appeared first on Hudson Valley Public Relations.

Between stimulus and response there is a space. In that space is our power to choose our response. Respond, Don’t React. The post Don’t React, Respond appeared first on Hudson Valley Public Relations.

Optimize Connections. Build Reputations. Essential elements of an effective online reputation management plan begin with taking control of your brand. The post Optimizing connections. Building reputations. appeared first on Hudson Valley Public Relations.

Savvy web developers are making significant design changes to ensure their sites will rank high under Penguin’s new ranking criteria. The post Navigating the Changes of Search Engine Optimization appeared first on Hudson Valley Public Relations.

The core values of the brand must be identified and effectively communicated effectively across each digital channel. The post The Yin and Yang of Social Media. appeared first on Hudson Valley Public Relations.

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and […]

Segmenting can evaluate site sections to view relative performance of site sections across a number of metrics. The post Good Page Ranking Starts with Quality Content. appeared first on Hudson Valley Public Relations.

There is no better way to organically optimize your site, than content marketing. The more posts you publish, the better your chance of being found. The post Content Marketing: Generates Traffic and Optimizes Your Site. appeared first on Hudson Valley Public Relations.