Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists.   Two Reports, Two Different Points of View: […]

Unfortunately, there are too few true leaders in this world. Authentic leaders, not just people assigned to leadership roles, possess a number of unique qualities. They are visionary, charismatic, introspective, compassionate, decisive, and above all, inspiring. They tend to be self-aware and curious. They care about people and enjoy lifelong learning. And often, they embody […]

The FBD2 office will be closed on Monday, May 28th, in observance of Memorial Day. Thank you to all those who gave the ultimate sacrifice. We hope you have a safe and fun weekend!    

Staying on top of the latest social media trends can be what sets you apart from your competitors – especially when it comes to Facebook Live. Incorporating Facebook Live into your social media marketing strategy is beneficial for several reasons. You can seamlessly, immediately connect and engage with your audience, push out your business’ message […]

                        Partners in need We saw the sign in the sky…A “K” and a “2”. Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. […]

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be. […]

I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People live in this exurban location because they like its rural character. Many people fancy themselves as gentlemen farmers and some have horses and chickens and even llamas and […]

Thank you to Tad Carpenter from the Carpenter Collective for such an inspiring talk on design. Congratulations to AAF Buffalo on a great series! The FBD2 team can’t wait to see what fantastic speakers next year’s series will bring.

If you’re not familiar with the factors that influence your sites’ search rankings, you could be pushing your business further down the list of Google’s search results without even realizing it. If your website falls under one of (or all of) the following four categories, it’s time to consider some digital marketing improvements if you […]

Download a PDF version of this infographic, “Why You Should Make Animated Videos A Priority”, here.

When should you use animated video instead of—or, in addition to—live footage? It depends on who your audience is, and where they’ll be consuming it. Here are some examples.  

McDonald’s recently created a marketing campaign promoting its new customer service including mobile ordering, customer touch screens and table service. Panera Bread has been using customer touch screens for awhile now. Wendy’s has upped its game with very friendly and efficient staff who always greet customers and help them however they can. My local Boston […]

Imagine employees walking into your building excited to be there because the workplace environment inspires them. Imagine leaving a lasting impression on clients and business associates because the hallways and conference rooms made them feel like they were working with a very special company. Well executed environmental graphics add value to a business Especially when […]

Ranking at the top of Google searches can be tedious work, but it’s a goal most businesses strive to achieve. To avoid slipping even further down in search engine results, your business needs to put SEO at the top of its to-do list. Users put a lot of trust in search engines and believe that […]

  Would you ever try to assemble a puzzle with pieces from other puzzles? PROBABLY NOT. Well, the same principle applies to your company’s identity, marketing pieces and brand. Oftentimes, a potential client seeks our services for a new business where we have the chance to give them a fresh identity and brand tailored to […]

“We are surrounded by data, but starved for insights.” – Jay Baer, business strategist & author Insights serve as the fuel for smart marketing campaigns, effective internal communications, and important product and organizational changes. Listening directly to your most important audiences is the best way to gain meaningful insights.

FBD2 is a proud table sponsor of this year’s Beacon Award Lunch presented by Buffalo Niagara. We congratulate all the award recipients and thank our guests,Nancy MacDonald(previous award recipient) from Tuxedo Junction, Sarah Heximer from Shea’s, Jennifer Gregory from Visit Buffalo Niagara, Julie Kianoff Fink and Justin DeLuca from Welcome Magazine for joining us. And […]

How effective is your B2B lead generation strategy? We frequently hear from clients that their lead generation isn’t producing the number of leads they need.  To help you get off the lead gen treadmill, we’ve developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media, […]