How a Tagline Can Benefit Your Company – Or, how to grab your prospects’ attention in 8 words or less

by Donna Vassallo, MarketingWorks NY

Taglines are short, notable phrases that help define your company and distinguish you from your competitors — all in just a few well-chosen words.

Personally, I think every business should have a tagline. (Then again, I am a copywriter, so I would say that.)

But here are my reasons why:

  • They’re Memorable. People may not always recall “Donna Vassallo,” but they do remember “great copy – on time and on target.” (The fact that I say this with a Boston accent also helps.)
  • They Create an Emotional Link with Your Customers. Think of how Nike’s “Just Do It” emanates empowerment or how Staples’ “That Was Easy” evokes peace of mind.
  • They Provide a Good Reason for Prospects to Use You. 3. If your business card lists only your name and company, but doesn’t tell prospects the benefits you provide, do you think they’ll ever call you? A well-written tagline can help avoid this problem.

Take the Tagline Quiz
A great tagline can stand the test of time. Here are 10 vintage taglines and the dates they were created. See how many you can correctly identify.

  • All the News That’s Fit to Print (1890s)
  • The Breakfast of Champions (1933)
  • When You Care Enough to Send the Very Best (1944)
  • A Diamond is Forever (1948)
  • It Takes a Licking and Keeps on Ticking (1957)
  • Let Your Fingers Do the Walking (1964)
  • You Deserve a Break Today (1971)
  • Because You’re Worth It (1973)
  • Tastes Great. Less Filling. (1973)
  • The Ultimate Driving Machine (1975)

Be sure to include your tagline on your website, business card, and company logo. It’s an easy and effective way for clients and prospects to remember you…in about 8 words or less.

Take a look at some of the taglines that MarketingWorks has created for customers. Hopefully, they’ll stand the test of time, too.

Read More…

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