5 Fast Facts About Business Anniversaries

by Pauline Bartel, Bartel Communications Inc

How long has your company been in business? When you realize that you’re nearing a milestone
business anniversary – one that ends in 0 or 5 – you think about a celebration with confetti and confections. Instead, how about a “sell”-abration that contributes to your bottom line? These five fast facts will help make the most of your next business anniversary:

1. A business anniversary has promotional power. Throwing a party is one way of marking a business anniversary. A better approach uses the anniversary to showcase your products or services, engage customers and prospects and drive sales and revenue. In other words, you can transform business anniversary merry making into business anniversary money making.

2. A business anniversary can be promoted all year. Some companies celebrate their business anniversaries on a single day. Others “sell”-abrate by launching a 12-month marketing and public relations campaign to maximize the anniversary’s promotional power.

3. A business anniversary is strategic. Smart companies “sell”-abrate by creating an anniversary-year branding message, developing a business anniversary strategic plan and launching various initiatives. Those initiatives can include outreach campaigns to customers and prospects that increase revenue, appreciation campaigns for employees and other key stakeholders that build stronger relationships, publicity campaigns that tell the company’s story and generate free media coverage through news and feature stories.

4. A business anniversary “sell”-abration requires planning. Transforming a business anniversary into a “sell”-abration takes time and thought. (Business anniversary consultants make this process smooth and easy.) Companies that wait too long to plan squander the promotional opportunities the anniversary offers. Make it great; don’t procrastinate!

5. A business anniversary “sell”-abration delivers results. Business anniversary “sell”-abrations that showcase products and services, engage customers and prospects, drive sales and increase revenues deliver results. Here’s an example:
A corporate and special-occasions gift basket company needed to increase its customer base and overall revenue during a make-or-break year. Bartel Communications created and publicized two community service campaigns, “Baskets of Hope” and “Baskets of Learning,” that involved collecting personal care products and back-to-school supplies, respectively, presenting them in beautifully decorated gift baskets and donating them to a
women’s shelter.
The campaigns created a high level of customer engagement, and the company attained a 30% increase in revenue over the prior year. Leveraging the anniversary momentum and the multi-media publicity generated, the company grew sales over the next two years to $2.3 million in annual revenue. Now that’s a “sell”-abration!

Whether your company is approaching its 10th , 25th or 150th business anniversary, don’t miss the
opportunity that a business anniversary “sell”-abration offers: Transforming business anniversary
merry making into business anniversary money making.

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