Chuck Ingersoll is president and Panamanian strongman at brandsandtags.com. He's also associate creative director at Mason Selkowitz Marketing in Rochester, and the voice of hearchucknow.com, a site where he provides voice talent and audio production services. On the branding front, he's created names, taglines, slogans and positionings for companies, products, services and events for over 20 years, working directly for clients and national branding agencies. From naming high-end office furniture to slogans for a hot dog stand... to naming sunglasses for Ray-Ban and developing positioning for Ireland's largest online furniture retailer, Chuck focuses on powerful, effective ideas that are memorable and achieve lasting results. As Steve Rivkin, author, consultant and fonder of Rivkin Associates put it: "Chuck Ingersoll gets it. His taglines have something special to say. They differentiate and are crafted so that consumers remember them." Google+
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Phone #: 585-746-2320
chuck-ingersoll has written 1 articles for AdTalk
Resonant Congruent Differentiation Explained (Really!)
I know, the phrase “Resonant Congruent Differentiation” could scare your ears. It sounds like that concept you learned and quickly forgot in Psych 101. But stick with me a moment and I think you’ll see that it’s rather simple, easily understood, and very pertinent to the way people create a brand name or slogan for a business, product or service.
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