Chuck Ingersoll

Resonant Congruent Differentiation Explained (Really!)
I know, the phrase “Resonant Congruent Differentiation” could scare your ears. It sounds like that concept you learned and quickly forgot in Psych 101. But stick with me a moment and I think you’ll see that it’s rather simple, easily understood, and very pertinent to the way people create a brand name or slogan for a business, product or service.

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