Chuck Ingersoll

Articles by Chuck Ingersoll

Chuck Ingersoll is president and Panamanian strongman at brandsandtags.com. He's also associate creative director at Mason Selkowitz Marketing in Rochester, and the voice of hearchucknow.com, a site where he provides voice talent and audio production services. On the branding front, he's created names, taglines, slogans and positionings for companies, products, services and events for over 20 years, working directly for clients and national branding agencies. From naming high-end office furniture to slogans for a hot dog stand... to naming sunglasses for Ray-Ban and developing positioning for Ireland's largest online furniture retailer, Chuck focuses on powerful, effective ideas that are memorable and achieve lasting results. As Steve Rivkin, author, consultant and fonder of Rivkin Associates put it: "Chuck Ingersoll gets it. His taglines have something special to say. They differentiate and are crafted so that consumers remember them." Google+

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chuck-ingersoll has written 1 articles for AdTalk

Chuck Ingersoll

Three Key Elements of a Creative, Memorable, Powerful Name and Brand Identity

by Chuck Ingersoll, brandsandtags.com

Chuck Ingersoll

Resonant Congruent Differentiation Explained (Really!)
I know, the phrase “Resonant Congruent Differentiation” could scare your ears. It sounds like that concept you learned and quickly forgot in Psych 101. But stick with me a moment and I think you’ll see that it’s rather simple, easily understood, and very pertinent to the way people create a brand name or slogan for a business, product or service.

Syndicated Blog Posts
- The Importance of Brand Planning October 19, 2017
  "If You Don't Know Where You Are Going, You Will Probably End Up Somewhere Else" - book title by author David Campbell.Hopefully, you have developed and are executing against a detailed brand plan. And hopefully, you are measuring the results against that plan. Brand plans are much like business plans or marketing plans. You start with […]
  Brad VanAuken
- How to Choose a Marketing Agency October 19, 2017
  For most businesses, marketing their products or services is the lifeblood of their business so you would think that choosing the right marketing firm would be of utmost importance – and yet many business owners do not appreciate the importance of selecting the right agency or recognize the value effective...
  InSight Marketing
- Introducing this season’s latest Crowley Webb recruits. October 19, 2017
  It’s been an exciting few months at Crowley Webb. We won a few awards, we celebrated engagements, we formed some new partnerships, and we recently picked up four fresh, new faces. Please join us in welcoming two new folks to our Praxis team and two to the analytics squad. Now let’s get inside their heads. […]
  Crowley Webb
- Twenty Brand Management Tips October 16, 2017
  Today, I am sharing twenty tips or "rules of thumb" about brands and brand management.The only thing that stands between a commodity and a brand is relevant differentiation.More than anything, your brand must be admirable. And, if not admirable, likable. In the long run, a strong brand will not completely compensate for a faulty product or […]
  Brad VanAuken
- B2B Thought Leadership: How to Promote Your Brand with Social Media October 12, 2017
  B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to... Build brand awareness Nurture trust Establish your own […]
  Marx Communications
- Brands, Mystery & Exclusivity October 11, 2017
  Mystery and exclusivity are two very powerful human motivators. Let's take one at a time.A partial reveal is always more powerful than a full reveal. And the more often one is exposed to the partial reveal, the more one craves the full reveal. It's human nature. Whether it is in a new product unveiling or […]
  Brad VanAuken
- Brands & Risk Taking October 11, 2017
  Sometimes a brand's worst enemy is its risk adverse caretaker. Usually, to break through in an overcrowded marketplace, a brand has to take some risks and do things that other brands in the category are not doing. My biggest disappointment as a brand strategy consultant is when, through rigorous research and out-of-the-box thinking, we help a […]
  Brad VanAuken
- Customer Profiling October 10, 2017
  Customer profiling helps organizations identify and then effectively target the most lucrative customer segments including how to best reach them in the shopping process and what brand messages are likely to work best with them. We help organizations profile their customers in actionable ways. First, we measure brand purchase intent. We then discover the values, […]
  Brad VanAuken
- Public Relations Trends: How to Explode Your PR with Visuals October 9, 2017
  Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience! People are more visual than ever in their communications -- think emojis, GIFs, and video calling. So it's unsurprising that this has trickled […]
  Marx Communications
- Opening More New Accounts Online October 2, 2017
  Enhancing First Niagara’s Online Account Opening Experience Why This Case Study Is Relevant It shows how enhancing the customer experience can significantly improve the bottom line. Challenge First Niagara Bank’s online account opening completion rate was abysmally low – well below industry standards. The bank identified online account opening as one of the most impactful […]
  Catalyst Insights!
- Things that Marketers Know October 2, 2017
  Having worked with many non-marketers in organization leadership teams, it has occurred to me that many things that I think are "common sense" are not so common for non-marketers. That is to say that skilled marketers are intuitive about some things that non-marketers are not. Here is my list of things that skilled marketers just […]
  Brad VanAuken
- webSURGE Digital Marketing, LLC Celebrates Company Growth with Open House October 2, 2017
  Rochester, New York, October 5, 2017 – webSURGE Digital Marketing, LLC is celebrating company growth by hosting an open house on Thursday, October 12, 2017, from 3:00 pm to 7:00 pm at their new location, 807 Ridge Road, Suite 200, Webster, NY 14580. Clients, family, friends, and those interested in our expansion are invited to […]
  webSURGE digital marketing
- Brands & Crisis Management September 29, 2017
  Although all organizations intend to create the best possible customer experiences, occasionally something real or perceived happens that produces just the opposite effect: a crisis. Every brand will experience a crisis at one time or another. The hallmark of a strong brand is how well it handles those crises. The crisis could come as a […]
  Brad VanAuken
- How to approach gamification in healthcare marketing. September 28, 2017
  With patient-centricity becoming the healthcare industry’s gold standard, finding new ways to engage with patients is paramount, and gamification can be a powerful asset. Healthcare marketers have taken notice of this growing trend, and in the last several years, they’ve started using game-driven mechanics, methods, and design to engage customers and employees. Here’s just one […]
  Crowley Webb
- Brand Aid September 28, 2017
  Since it was first published in 2001, Brand Aid has sold more than 20,000 copies. Now in its second edition, it is available in digital and audio formats and has been translated into several languages. It is used by business schools around the globe to teach brand management and marketing. Here is what people are […]
  Brad VanAuken