Colette Connolly

A couple of months ago, my 11-year-old son received his junior black belt. It was a grueling test, to be sure, a three-hour examination of his physical skills in mixed martial arts, together with his knowledge of a subject he’s been studying since he was 4.

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As entrepreneurs, many of us are gun shy about telling our customers what to do. We believe in letting them make their own purchasing decisions when they are good and ready.

It may sound egotistical, but if you’re confident in your ability to deliver a high-quality product or service, why let your competitors beat you to the bargaining table? Many businesses leave the decision-making entirely up to the prospective customer, but it doesn’t have to be that way.

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