Dan Beca

To be tracked, or not to be tracked?
That’s a question consumers will soon face. And it’s a challenge marketers also have to face, whether they like it or not. The growing concern over online privacy is going to result in “do not track” functionality one way or the other. The FTC says we need it, and Congress is holding hearings about it. Whether it‘s implemented at the browser level or through a do not call registry—it’s coming.

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