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Erik Braunitzer

Erik Braunitzer

In SEO, one of the less commonly discussed styles of rebranding is one that simply layers in a new phrase / modifier to complement an existing brand name. For instance, if ‘Tommy Bahama’ changed their names to ‘Tommy Bahama Apparel’.  This is a simple, yet good way for some brands to more accurately represent their [...]

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One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking opportunity analysis.  Audit Goals An interlinking audit should aim to accomplish three main things:  Look to see if there’s a blog or potential areas of [...]

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Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using Moz and/or SEMRush, but not without the following checklist.  If you’re thinking about disavowing sites purely based on a high spam and/or toxic score, consider [...]

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Determining an ongoing strategy for SEO doesn’t have to be a daunting task. With a little direction and the right tools, it can take less than 30 minutes.  What you’ll need:      Google Chrome or similar web browser     Subscription to SEMRush     Subscription to Ahrefs Cook time:      15 minutes [...]

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Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams without proper guidance.  While many guides exist with varying degrees of quality and detail, many seem to avoid the topic of tracking and templates.  Although [...]

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While major enterprise tools like Screaming Frog, Google Analytics (GA), Search Metrics and Deepcrawl can somewhat quickly help identify keyword cannibalization and redundancy issues, there are a select few less well known tried and true techniques that take much of the tooling and guessing out of the equation.  Reach an expert today Siteliner [...]

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Google Search Console’s change from Webmaster Tools was tough to say the least. As is the case with any major update or rollout, the platform unveiled itself in a very slow and somewhat disjointed manner. At face value, important tools were lost and/or deprecated. Slowly but surely however, many are starting to find their [...]

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Introducing RD Consultancy Runs To meet the needs of our customers in a challenging economic climate, Rowe Digital is offering existing and new enterprise SEO clients SEO/SEM ‘run’ options -- with expedited startup and very limited commitment.  These ‘runs’ as we call them will afford more flexibility for existing clients as well [...]

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