Erik Braunitzer
In SEO, one of the less commonly discussed styles of rebranding is one that simply layers in a new phrase / modifier to complement an existing brand name. For instance, if ‘Tommy Bahama’ changed their names to ‘Tommy Bahama Apparel’. This is a simple, yet good way for some brands to more accurately represent their [...]
One of the key signals for search engines to understand intent and meaning for various website pages is links. As such a website audit should always include a full interlinking opportunity analysis. Audit Goals An interlinking audit should aim to accomplish three main things: Look to see if there’s a blog or potential areas of [...]
Creating a disavow and/or identifying spam in SEO has a lot of considerations, and is especially complex for sites with lots of backlinks. The process can be alleviated by using Moz and/or SEMRush, but not without the following checklist. If you’re thinking about disavowing sites purely based on a high spam and/or toxic score, consider [...]
Even for the most experienced engineers, designers and marketers, a website migration can be a major undertaking. It costs time and resources, and is a major stressor to teams without proper guidance. While many guides exist with varying degrees of quality and detail, many seem to avoid the topic of tracking and templates. Although [...]
While major enterprise tools like Screaming Frog, Google Analytics (GA), Search Metrics and Deepcrawl can somewhat quickly help identify keyword cannibalization and redundancy issues, there are a select few less well known tried and true techniques that take much of the tooling and guessing out of the equation. Reach an expert today Siteliner [...]
Google Search Console’s change from Webmaster Tools was tough to say the least. As is the case with any major update or rollout, the platform unveiled itself in a very slow and somewhat disjointed manner. At face value, important tools were lost and/or deprecated. Slowly but surely however, many are starting to find their [...]
Introducing RD Consultancy Runs To meet the needs of our customers in a challenging economic climate, Rowe Digital is offering existing and new enterprise SEO clients SEO/SEM ‘run’ options -- with expedited startup and very limited commitment. These ‘runs’ as we call them will afford more flexibility for existing clients as well [...]
