Janine Yagielski

If you haven’t already, check out David Segal’s New York Times article titled: “The Dirty Little Secrets of Search.”

It’s a great piece of investigative journalism (with help from technology company Blue Fountain Media) that questioned J.C. Penney’s impressive organic search ranking on keywords that may be appropriate but aren’t necessary intuitive for the retailer–dresses, bedding, area rugs.

Read More…