Jay Purner

Many small business owners and professional services providers believe that once a domain name has been registered, a unique address on the Internet has been secured for the website that will occupy that domain name. The truth is that when your domain name gets typed into a Web browser for display on a computer screen, that browser must first convert the domain name into an IP address, then find the domain name within the IP, and then your website gets displayed.

Sounds confusing? Think of the Internet as a street lined with both one-family buildings and apartment buildings. Each building represents an IP address, and in the case of the apartment buildings, each unit represents a domain name residing within a given IP address.

Read More…