Michael Lomb

Cutting Edge Video Marketing

by Michael Lomb, MG Lomb Advertising, Inc.

The Buzz
Many professionals today are fond of hyping-up the term “video marketing”. This hype has resulted in both good and bad results. On the good, more companies are taking advantage of impressive interactive web based tools that save them money and improve sales. On the bad, the term video marketing has been slung around so much it’s difficult to know what it really is or how to use it. As a long time developer of interactive web based content, I see video marketing as much more than just “video”. As return on investment goes, this is an important fact.

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