Peter Platt

Recently I was a panelist at OMMA Global where we discussed whether or not Google was taking too much credit (http://bit.ly/bc0IMh).

The premise of the discussion was based on a report from Google stating their search and advertising tools generated $54 billion (yes, that’s a “b”) of economic activity in the United States in 2009 (www.google.com/economicimpact).

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Are your prospects taking the action you want on your landing pages, or are they exiting before taking action? Thanks to Google Analytics “bounce rate” has become a common metric in evaluating web page impact. So what do you do when you see a high bounce rate on your landing page? First off, don’t assume it’s the offer that’s wrong.

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