Kevin Rowe

It’s long been accepted that 301 redirects are important to pass PageRank and maintain organic traffic when permanently moving a webpage. There was some dilution of PageRank several years ago, but Google has since reported that 3xx redirects do not loose PR. So, it would appear that all you need to do is setup a [...]

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Title tags pack a lot of power in 50-60 characters—they not only give users an immediately glimpse into what the page or piece of content is about, but they also help the search engines decide (amongst several other considerations) how and where to show indexed content in search results. To get the most comprehensive view [...]

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Every year marketers begin to ask if guest blogging has really died and gone to SEO heaven. We ask if it’s now overkill to spend the time and energy to get our content on external sites. Since we repeat this process annually, it may come as a surprise that guest blogging was actually declared deceased almost four years ago when former Googler Matt Cutts declared guest blogging as dead in 2014.

But this overstatement shouldn’t be taken so black and white. Cutts didn’t mean that writers and marketers should never write content for outside publications again (or that there weren’t any benefits for it). He simply meant that writing guest blogs to get links in the bio section or within the text has been too overdone.

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You see them all the time, but infographics are far from being overdone. According to CrowdRiff, the infographic is still an easy way to garner attention: there’s an 80 percent increase in users’ willingness to read content when it is paired with colored visuals. When the proper work goes into them, infographics can still be great for link building.

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Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of marketers don’t have a consistent or integrated strategy, meaning that they have siloed their different areas of marketing.

This can hinder productivity, communication, and improvement. When marketers have worked together on an integrated strategy, the majority of content creators have cited SEO as one of the aspects of marketing that has had the biggest impact on their organization’s bottom line. Below are some of the ways that content and SEO influence one another to create better content, search visibility, and an overall more effective online presence.

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Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As tensions escalated, my mom would intervene and pick a game for us. Having too many choices gives a child anxiety.

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With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable.

Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best talent, and secure their license to operate, companies are turning their focus on their reputation,’ he writes.”

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With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand.

There are scores of online reputation management tools and services out there. This series is intended to provide you with some guidance as you consider your options.

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Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone.

You may deliver impeccable service, but occasionally something will slip through the cracks. A sales associate might be having an off day. A contagious illness might cause a location to be short-staffed. You may have an issue with a supplier and run out of stock of an item.

For whatever reason, a customer has an experience with your brand that is not at the level for which you are normally known. Then, they want to vent. And they do. Online.

How much can one, two, or a handful of negative reviews or posts actually damage an otherwise strong brand?

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What is search engine reputation management? It’s simply managing the type of content showing up in search engines for a specific word, as it related to you or your company.

The most obvious issues is when negative content ranks in Google for your company’s or your name. Some examples are low ratings, scam articles, poor service reviews. These pieces of UGC or 3rd party ‘criticisms’ can damage your ability to generate new business, retain customers, and just be downright embarrassing for employees.

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Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

by Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward. Well, if you have a startup the options aren’t much different. But the […]

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What’s So Special About Enterprise SEO?

by Kevin Rowe

In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites. You know – those websites for companies that have millions of customers around the world. Think about it this way: any problem you’ve encountered in the past in regard to SEO will be multiplied by […]

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The Ultimate SEO Checklist for Website Redesign: Part I

by Kevin Rowe

Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site […]

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Google Authorship and SEO

by Kevin Rowe

You may have seen the ever-growing number of photos showing up in Google search results. Google is allowing you to claim ownership of a website, blog or guest blog post and they will display your Google+ profile photo within your link.

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SEO Freelancer V. SEO Agency Outsourcing Partners

by Kevin Rowe

SEO has become a desirable services in the last decade, but also very difficult to find professionals that know how to successfully turn it into a revenue stream. Agencies and companies seem to be scratching their heads to integrate this services into their [digital] marketing program. It’s a very specialized field that many companies and

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