Kevin Rowe

Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As tensions escalated, my mom would intervene and pick a game for us. Having too many choices gives a child anxiety.

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With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable.

Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best talent, and secure their license to operate, companies are turning their focus on their reputation,’ he writes.”

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With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand.

There are scores of online reputation management tools and services out there. This series is intended to provide you with some guidance as you consider your options.

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Years of work, extensive resources, and loads of money go into the making of a strong brand. But in today’s super-connected economy, those brands can be taken down more easily than one might expect. Not by their top competitors, but by the average Joe behind a computer or smartphone.

You may deliver impeccable service, but occasionally something will slip through the cracks. A sales associate might be having an off day. A contagious illness might cause a location to be short-staffed. You may have an issue with a supplier and run out of stock of an item.

For whatever reason, a customer has an experience with your brand that is not at the level for which you are normally known. Then, they want to vent. And they do. Online.

How much can one, two, or a handful of negative reviews or posts actually damage an otherwise strong brand?

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What is search engine reputation management? It’s simply managing the type of content showing up in search engines for a specific word, as it related to you or your company.

The most obvious issues is when negative content ranks in Google for your company’s or your name. Some examples are low ratings, scam articles, poor service reviews. These pieces of UGC or 3rd party ‘criticisms’ can damage your ability to generate new business, retain customers, and just be downright embarrassing for employees.

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When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward.

Well, if you have a startup the options aren’t much different. But the reality is that your investors want short-term results (not just sales, but any metric movement). So option 3 isn’t a real solution for performance, option 1 can lead to a lot of failure and missed projections. That leaves you with the ‘dip your foot in first’ and quick to determine your approach.

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In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites.

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Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site redesign, thoroughly review these lists and use the referenced resources.

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You may have seen the ever-growing number of photos showing up in Google search results. Google is allowing you to claim ownership of a website, blog or guest blog post and they will display your Google+ profile photo within your link.

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SEO has become a desirable services in the last decade, but also very difficult to find professionals that know how to successfully turn it into a revenue stream. Agencies and companies seem to be scratching their heads to integrate this services into their [digital] marketing program. It’s a very specialized field that many companies and

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