A company’s website is its face to the world, revealing who you are, why you’re unique and what you have to offer. Properly designed, it becomes both your greatest repository of published information and your 30 second elevator speech.
One of the greatest challenges of any website is how to quickly deliver an accurate, unique first impression of what your company does and how it can uniquely benefit visitors. The problem is that every set of web statistics I have seen consistently shows that a high percentage of visitors (normally more than 50%) are on your site for less than 30 seconds and never navigate beyond the home page. The result is a need to deliver information on the home page quickly and accurately, and give visitors a reason to explore the site more.
Privacy is, and always has been, something that needs to be taken very seriously. People will only return to or do business with sites they trust. This means that while a website can track everything, it does not mean that it should. In fact, several large media sites have recently been sued over the use of “flash cookies,” which can be used to identify returning site visitors even after the user has deleted their standard cookies.
“Out of the mouths of babes…” is an idiom that every parent is well acquainted with. Even so, it can still surprise you when it’s your child that is mouthing that darnedest thing. Such was the case for me in a recent exchange with my seven-year-old boy when he asked me how come I wasn’t as smart as him.
More startling is that I didn’t have a ready comeback, so I left the house in search of something—a boost to my brain power perhaps? Luckily for me—and for you if you get similar questions from your children—there are some new products on the market that can help us in our plight.
As all parents know, the checkout area of a grocery store includes at least one strong reply of “No!” to your children because, of course, it is the gateway to a battery of candy, confection, gum, and chocolate.
Sweet tooths aside, it doesn’t seem all that long ago that a stroll through this category offered little inspiration in the form of its packaging. Aside from Toblerone, Tic Tac, and a handful of others, most products were packaged in a fairly standard fashion—foil inner wrap for freshness, paper outer wrap for graphics.
