A company’s website is its face to the world, revealing who you are, why you’re unique and what you have to offer. Properly designed, it becomes both your greatest repository of published information and your 30 second elevator speech.
One of the greatest challenges of any website is how to quickly deliver an accurate, unique first impression of what your company does and how it can uniquely benefit visitors. The problem is that every set of web statistics I have seen consistently shows that a high percentage of visitors (normally more than 50%) are on your site for less than 30 seconds and never navigate beyond the home page. The result is a need to deliver information on the home page quickly and accurately, and give visitors a reason to explore the site more.
