Direct Marketing

The only thing that is certain is change.

And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not set a firm date yet, many insiders believe mailers will have a year to comply with this change.

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Mailing Tactics

by Tommaso Occhiuto, Progressive Direct Marketing

I’m sure anyone who has tried to figure out the best strategy/tactic to use in direct mail has left in frustration.

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You have heard the saying “Desperate times require desperate measures.” Unfortunately, there is no better, or worse, time than the present to do all you can to improve your direct mail response rates. With the economic climate declining as it has in the last few years, everything in its wake gets affected. From gas to travel, to luxury items and everyday necessities, people have a hard time making ends meet.

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