Internet Marketing

With so many consumers researching products and services online, the importance of online reputation management for businesses is undeniable.

Reputation management is ‘the new black’ in corporate strategy, according to Bruce Rogers, Forbes magazine’s Chief Insights Officer. ‘In their fight to increase revenue, grow market share, increase the stock price, attract and retain the best talent, and secure their license to operate, companies are turning their focus on their reputation,’ he writes.”

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Without proper planning during a website redesign you can decimate your organic traffic. This article is Part I in a series of articles that will create the ultimate SEO checklist for consideration when redesigning a website so that this devastation doesn’t happen to you. If you don’t want to lose traffic during a new site redesign, thoroughly review these lists and use the referenced resources.

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If you have experienced a decrease in your rankings and traffic since the 2013 Google Hummingbird Algorithm shift – you may have spammy links to blame.

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You may have seen the ever-growing number of photos showing up in Google search results. Google is allowing you to claim ownership of a website, blog or guest blog post and they will display your Google+ profile photo within your link.

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SEO has become a desirable services in the last decade, but also very difficult to find professionals that know how to successfully turn it into a revenue stream. Agencies and companies seem to be scratching their heads to integrate this services into their [digital] marketing program. It’s a very specialized field that many companies and

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Social networks have undoubtedly changed the way we communicate in our personal and professional lives. Many businesses are seeing this shift in communication as a way to connect on a new level with customers and clients, and are beginning to add social media to their marketing plans.

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If you haven’t already, check out David Segal’s New York Times article titled: “The Dirty Little Secrets of Search.”

It’s a great piece of investigative journalism (with help from technology company Blue Fountain Media) that questioned J.C. Penney’s impressive organic search ranking on keywords that may be appropriate but aren’t necessary intuitive for the retailer–dresses, bedding, area rugs.

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To be tracked, or not to be tracked?
That’s a question consumers will soon face. And it’s a challenge marketers also have to face, whether they like it or not. The growing concern over online privacy is going to result in “do not track” functionality one way or the other. The FTC says we need it, and Congress is holding hearings about it. Whether it‘s implemented at the browser level or through a do not call registry—it’s coming.

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Recently I was a panelist at OMMA Global where we discussed whether or not Google was taking too much credit (http://bit.ly/bc0IMh).

The premise of the discussion was based on a report from Google stating their search and advertising tools generated $54 billion (yes, that’s a “b”) of economic activity in the United States in 2009 (www.google.com/economicimpact).

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All of us prefer it when things go well, and when they do, we pay attention to why so we can recreate that success later. In the world of paid search marketing, that often boils down to attribution. Here’s an example of how this works.

Let’s say you are at a bar and you see an attractive person—for illustrative purposes only, let’s assume it’s a woman. You go out on a limb and ask the bartender to send over a $10 house brand cocktail (like a generic search term). She accepts the drink, you wave, she nods briefly, and that’s as far as it goes.

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Secrets to Success: 2011’s Marketing Trends

by Mark Wisz

This year, your business can stand out by keeping up-to-date with the latest trends in marketing. Social marketing matures in 2011 as businesses continue to value and respond to consumers feedback. People are online talking about the brands they like and dislike — and their friends are listening. Your business needs to take notice and […]

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Do You Build Landing Pages or Trampolines?

by Peter Platt

Are your prospects taking the action you want on your landing pages, or are they exiting before taking action? Thanks to Google Analytics “bounce rate” has become a common metric in evaluating web page impact. So what do you do when you see a high bounce rate on your landing page? First off, don’t assume […]

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