Sales Training

In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent.

Marketing and advertising are not intended to generate customers for your business. Say what?

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Sales Staff Assessment

by Howard Maslich, Specialized Training Services Inc

Lao Tzu wrote, “He who knows others is wise. He who knows himself is enlightened.” What that means for us in the sales world is, If you need to sell more, increase your value. To increase your value, develop your strengths.

On the face of it, that’s a pretty easy concept to grasp. It’s almost axiomatic. But, when you’re working the territory or managing a team who is out there daily looking to increase sales, actually applying that principle becomes a difficult task.

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What’s the worst possible sales situation you can imagine? Sales are down and no one on your sales team seems to be willing or able to take the responsibility.

Is this problem really totally within the sales force? Or, is it just as much a problem with the sales managers? Do they enforce sales force accountability? Do they even know how? Perhaps it is time for some specialized training in sales force accountability!

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Setting expectations in your relationships with your clients or potential clients can spell doom to your sales process right from the start! Setting expectations is one of several behavioral disasters that you might be engaging in, thinking that it’s the best possible thing you can do without realizing the potential for disaster that comes with expectations.

So, what’s wrong with setting expectations? Isn’t it fair to have expectations that my customer will want to buy my product or service from me? I’ve spent a lot of my time just getting to know this customer and analyzing what his needs are and how I can meet them. He and I have gone over his process and I’ve discussed with him where my services and my products are going to help him grow and prosper. I’ve given him the pitch and now I want to close the deal! What’s wrong with that?

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7 Cold Calling Secrets

by Howard Maslich, Specialized Training Services Inc

Telephone

Cold calling the old way is a painful struggle. But you can make it a productive and positive experience by changing your mindset and cold calling the new way.

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Refocus Your Energies – Increase Sales

by Howard Maslich, Specialized Training Services Inc

Have you ever encountered that very wobbly sales person who so desperately attempts to sell you their product? As a consumer, you probably just answered yes to the above question and consequently, as a salesperson you just discovered how to increase your sales.

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Most management teams don’t have a clue how to interview a sales candidate. I’ve seen them waste precious time reviewing their job history. I’ve seen them put candidates through hypothetical situations, and attempt to pass judgement on whether candidates have sales ability despite the fact that most of them don’t know how make that determination!

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I am often asked “How can I develop marketing that works?”

The answer is quite simple. You don’t. Instead, let the market tell you what works by testing and measuring. To help you understand this principle, I will introduce you to Joe from Joe’s Plumbing. Joe grew his business rapidly through effective lead generation and conversion while increasing the number of transactions, average dollar sales and margin. He then put the systems in place to create a successful enterprise that worked without him. He now wants to increase his business with an aggressive print and television campaign. I agree that this makes sense but not without testing and measuring the campaign first.

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The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon. Virtually any business can be divided into five segments:
• Lead Generation
• Lead Conversion
• Number of Transactions
• Average Dollar Sales
• Profit Margin.

By breaking each segment down and focusing your attention on each segment separately, the process is much more manageable.

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