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Before the Internet existed, we relied on board games for entertainment. While visiting my grandparents, I found myself gravitating towards the board games cabinet – and as I choked and coughed on decade-old dust, I spread out the games and looked at all the available options. With so many games, how did we choose? As tensions escalated, my mom would intervene and pick a game for us. Having too many choices gives a child anxiety.

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With the vast majority of consumers researching purchases on the internet, it’s no surprise that so many companies are making online reputation management a chief marketing focus. Failure to consistently, thoroughly, and accurately monitor and analyze your brand could keep your company from reaching its potential – or, worse, cause serious damage to your brand.

There are scores of online reputation management tools and services out there. This series is intended to provide you with some guidance as you consider your options.

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When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before jumping determining to jump or ease in, or 3) slowly move forward.

Well, if you have a startup the options aren’t much different. But the reality is that your investors want short-term results (not just sales, but any metric movement). So option 3 isn’t a real solution for performance, option 1 can lead to a lot of failure and missed projections. That leaves you with the ‘dip your foot in first’ and quick to determine your approach.

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In short, it’s very different from conventional SEO. That’s because it deals with the search rankings of much larger websites.

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