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	<title>AdTalk</title>
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	<link>http://www.adhub.com/adtalk</link>
	<description>The AdHub Marketing Blog</description>
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		<title>Finding Great Instructional Design</title>
		<link>http://www.adhub.com/adtalk/blog/2012/05/04/finding-great-instructional-design/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/05/04/finding-great-instructional-design/#comments</comments>
		<pubDate>Fri, 04 May 2012 18:41:03 +0000</pubDate>
		<dc:creator>Sally Bacchetta</dc:creator>
				<category><![CDATA[Instructional Design]]></category>
		<category><![CDATA[Training & Development]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=577</guid>
		<description><![CDATA[As I wrote in my column Why You Need Instructional Design, “Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior.” If you’re looking for great instructional design, you need to find an instructional designer with these three qualifications: Insight You [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn the 4 Ds of Time Management</title>
		<link>http://www.adhub.com/adtalk/blog/2012/05/03/learn-the-4-ds-of-time-management/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/05/03/learn-the-4-ds-of-time-management/#comments</comments>
		<pubDate>Thu, 03 May 2012 16:07:20 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Leadership Training]]></category>
		<category><![CDATA[Training & Development]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=568</guid>
		<description><![CDATA[The real secret to leadership starts by improving time management skills. No one can manage time; it exists and just keeps marching forward. What can be managed is what you do with your time. One of the best books on managing yourself to get the most out of your business is Stephen Covey’s The 7 [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/05/03/learn-the-4-ds-of-time-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Continue Direct Mailings Even During Difficult Times</title>
		<link>http://www.adhub.com/adtalk/blog/2012/04/19/continue-direct-mailings-even-during-difficult-times/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/04/19/continue-direct-mailings-even-during-difficult-times/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 18:25:18 +0000</pubDate>
		<dc:creator>Tommaso Occhiuto</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=566</guid>
		<description><![CDATA[You have heard the saying “Desperate times require desperate measures.” Unfortunately, there is no better, or worse, time than the present to do all you can to improve your direct mail response rates. With the economic climate declining as it has in the last few years, everything in its wake gets affected. From gas to [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/04/19/continue-direct-mailings-even-during-difficult-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Business that’s Worthy of a Black Belt</title>
		<link>http://www.adhub.com/adtalk/blog/2012/04/18/creating-a-business-thats-worthy-of-a-black-belt/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/04/18/creating-a-business-thats-worthy-of-a-black-belt/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:16:26 +0000</pubDate>
		<dc:creator>Colette Connolly</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Training & Development]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=565</guid>
		<description><![CDATA[A couple of months ago, my 11-year-old son received his junior black belt. It was a grueling test, to be sure, a three-hour examination of his physical skills in mixed martial arts, together with his knowledge of a subject he’s been studying since he was 4. And while there are no words to describe how [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/04/18/creating-a-business-thats-worthy-of-a-black-belt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Addicted to Apostrophes? Take One Simple Step to Help Break the Cycle</title>
		<link>http://www.adhub.com/adtalk/blog/2012/03/19/addicted-to-apostrophes/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/03/19/addicted-to-apostrophes/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 21:54:51 +0000</pubDate>
		<dc:creator>Rose Benz Ericson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=563</guid>
		<description><![CDATA[I know how to solve the devastating apostrophe addiction that’s destroying Western civilization as we know it. My solution? Everyone should be forced to use the LG Ally phone that I use – the one whose keyboard design makes the apostrophe difficult to reach. Because I have to work hard to add the necessary apostrophes [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/03/19/addicted-to-apostrophes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Telling Your Customers What to Do</title>
		<link>http://www.adhub.com/adtalk/blog/2012/03/09/telling-your-customers-what-to-do/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/03/09/telling-your-customers-what-to-do/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 17:06:59 +0000</pubDate>
		<dc:creator>Colette Connolly</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=561</guid>
		<description><![CDATA[As entrepreneurs, many of us are gun shy about telling our customers what to do. We believe in letting them make their own purchasing decisions when they are good and ready. It may sound egotistical, but if you&#8217;re confident in your ability to deliver a high-quality product or service, why let your competitors beat you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the Length of a Woman’s Skirt Matters</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:12:11 +0000</pubDate>
		<dc:creator>Rose Benz Ericson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=555</guid>
		<description><![CDATA[When I was in journalism school, we students always posed the same question upon receiving a writing assignment: How long should the piece be? One professor – whose sauciness seemed charming back then – put it memorably: “The right length for a story is also the right length for a woman’s skirt: Long enough to [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/20/why-the-length-of-a-womans-skirt-matters/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing Communication Strategy is Not Brand Strategy</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 19:20:07 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=553</guid>
		<description><![CDATA[I have found that a common error advertising agencies commit is equating brand strategy with brand messaging and marketing communication. While brand messaging is an important part of brand strategy, it misses many other potential components of brand strategy. Think of the types of decisions FMCG brand managers need to make – product, product range, [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/17/marketing-communication-strategy-is-not-brand-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Can Kim Kardashin Teach You About Business?</title>
		<link>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/</link>
		<comments>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 17:27:17 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=551</guid>
		<description><![CDATA[Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Kim Kardashian here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2012/02/13/what-can-kim-kardashin-teach-you-about-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Things To Look For In A Product</title>
		<link>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 16:51:43 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=530</guid>
		<description><![CDATA[I recently had an opportunity to meet Kevin Harrington at the EO (Entrepreneurs’ Organization) meeting in Buffalo. In 1984, Mr. Harrington produced one of the industry’s first 30 minute infomercials. Since then, he has helped produce over 500 product launches with over $4 Billion in global sales. Mr. Harrington was also selected as an inventor [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/11/15/10-things-to-look-for-in-a-product/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Identify and Target Your Best Prospects</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:30:56 +0000</pubDate>
		<dc:creator>Alan Sartain</dc:creator>
				<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Training & Development]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=522</guid>
		<description><![CDATA[In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent. Marketing and advertising are not intended to generate customers for your business. Say what? Marketing and advertising can only do one thing, generate leads or prospects. Your sales efforts then convert those leads into customers. Your excellent [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/14/how-to-identify-and-target-your-best-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding as a Solution to All Organizational Problems</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:11:40 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=520</guid>
		<description><![CDATA[As a branding consultant, I am the beneficiary of branding being a high profile area of focus for organizations. We have been invited into hundreds of organizations to help them improve their brand awareness, positioning and perceptions. However, perhaps one out of every five times we are contacted, the primary problem is not a branding [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/11/branding-as-a-solution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands and Story Telling</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:41:37 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=517</guid>
		<description><![CDATA[Yesterday, I was drawn in again by a street person’s story. It is not the first time. If the story is good enough, it tugs on your heartstrings. While, as a marketer, I am always leery of being taken in by total fiction, at the same time, if the story is good enough, it doesn’t [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/06/brands-and-story-telling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moneyball Marketing Strategies</title>
		<link>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:43:23 +0000</pubDate>
		<dc:creator>Tony Lang</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=515</guid>
		<description><![CDATA[On September 23 a movie about baseball&#8217;s front offices will be opening in theaters across the country, starring some fellow I&#8217;m often mistaken for (just kidding&#8230;it&#8217;s Clooney I&#8217;m always mistaken for…ok, so a young Steve Carrell), based on the book Moneyball by Michael Lewis. The book focuses on Oakland A’s general manager Billy Beane, who [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/10/05/moneyball-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Changing Brand Perceptions</title>
		<link>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 20:15:41 +0000</pubDate>
		<dc:creator>Brad VanAuken</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=513</guid>
		<description><![CDATA[Brand perceptions are much more often created by the product or service experience itself than from marketing communication. Marketing communication is much more effective in building brand awareness than it is in creating or changing brand perceptions. That is not to say that marketing communication cannot be used to help change perceptions, but it can’t [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/09/27/changing-brand-perceptions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Superhero Sell Sheets</title>
		<link>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/</link>
		<comments>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 15:16:52 +0000</pubDate>
		<dc:creator>Sally Bacchetta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Writing & Editing]]></category>

		<guid isPermaLink="false">http://www.adhub.com/adtalk/?p=506</guid>
		<description><![CDATA[A sell sheet is a high-impact, single-page presentation of your core capabilities, customer benefits, and contact information. It is a smart way to get your brand into the customer’s hands without the bulk or expense of a brochure. When you think about it, sell sheets are a lot like superheroes. Superheroes build their reputations around [...]]]></description>
		<wfw:commentRss>http://www.adhub.com/adtalk/blog/2011/08/05/superhero-sell-sheets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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