2009 Future Star Award:
Caitlin Waas, Account Manager | Travers Collins & Company
Criteria: The Advertising Club of Buffalo Future Star Award honors an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry. The recipient must have five years or less experience in the marketing and advertising field (excluding internships or part-time employment while working on a degree) and have been an Advertising Club of Buffalo member for at least one year.
Caitlin Waas was hired by Travers Collins & Company in 2004, and has played a vital role on its account service team ever since. The Canisius College graduate
started as an agency intern, and made such a positive impression that she was hired as a full-time account coordinator in the marketing/advertising department.
From the day she walked into Travers, she has given 110% – and her hard work has really paid off. In just five years she has grown quickly, being promoted to assistant account manager after two years and account manager in 2007.
Cait is respected by the entire agency, but her strength in project management makes her a particular favorite among the creative group. Her positive attitude is contagious to both associates and clients, and her ability to create solutions to any bumps in the road goes far in making an impact. Cait is a natural at establishing and maintaining client relationships and is always willing to step up to the plate with the agency’s best interests in mind. Her professionalism, maturity and ability to take charge in any situation belie her relative newness to the advertising profession.
Cait has managed high-profile agency accounts such as Corning, Inc. and Northtown Automotive. She serves on TC&C’s Agency Council and was a member of its inaugural class. Cait also co-manages the agency’s internship program, working to ensure a positive, beneficial experience for interns and the agency.
She has been a member of the Ad Club for the past three years and now serves on its board of directors.
Caitlin Waas is a credit to today’s young advertising/marketing professionals and is well deserving of the Future Star Award.