2009 Marketer of the Year Awards

All semi-finalists were judged in five areas, analysis of their business situation or opportunity; objectives and measures; strategy and approach; tactics; and overall results.

Of the 12 semi-finalists, the University of Rochester Medical Center received the top scores by all judges. “Everything done right, great creative!” was what they said.

Marketer of the Year: University of Rochester Medical Center

Other winners included:

Turn Around Marketer of the Year: Element K

Non-Profit Marketer of the Year: ESL Federal Credit Union

Online Marketer of the Year: Excellus Blue Cross & Blue Shield

Read case studies for all the Semi-finalists

Keynote presenter was Mark Ruszczyk, SVP Marketing & Sales at Excellus Blue Cross Blue Shield. Mark shared his insights and learnings regarding the creation of their Healthy Blue Campaign which earned them the Marketer of the Year Award in 2008. Our thanks to Mark for doing a great job as our keynote speaker this year.

Rochester American Marketing Association

The Rochester Chapter of the American Marketing Association is one of the fastest growing chapters among the 75 chapters of the national organization. The Marketer of the Year premier program which culminates a year of over 15 events, providing education and leadership in the marketing community. Speakers have covered topics such as Marketing ROI, transforming Walmart, Personal Branding, Web 2.0 for Sales and Marketing etc.. Each event has drawn over 100 marketers from all over Western New York as well as our many collegiate chapters.

Membership is a great value at RAMA!

Find out more information at their website: http://www.ama-rochester.org