2010 Rochester ADDY® Awards

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2010 BEST OF SHOW

Category:
Collateral Material
Annual Report

Credits:
Jeremy Schwartz Creative Director/Art Director
Scott Allen Copywriter
John Myers Photographer
Douglas Hood Production
Eric Barbehenn Retoucher
Heather Roman Producer
Karen Kress Mechanical Artist
Barry Strauber Project Manager

From the Judges:
"Our unanimous choice for “Best of Show.”
This work really stood out to us for its stellar photography, simple art direction/design, and emotional-evoking nature.
The “Lost” and “Found” theme clearly expressed how cherished moments in life translate into “Skills for Living and Values for Life.”
The work can simply be described as simple, memorable, and powerful.
Congratulations to all that worked on it."


BEST OF BROADCAST

Category:
Public Service
Television

Credits:
Bob Nisson Creative Director
Corey Fountain Art Director/Designer
Angelo Juliano Copywriter
Jay Porter, Matt Smythe Producers
Heather Rohr Account Executive
Evan Brown Media Director
Tim Wainwright/Icon Films - Cinematographer/Production Co mpany
Rob MacGowan/Post Central Video Editor/Post Production
Steve Forney/The Studios @ Linden Oaks Audio Engineer/Audio Production
Ferdinand Jay Smith Executive Creative Director/CEO
Gregory Smith President

From the judges:
The “Wipe Out Lead” spot is “Best of Broadcast” because it had a great combination of concept and execution. Immediately drawing the viewer in with the POV perspective, matched with the right voice over, and a reveal at the end that was both unexpected and ominous in a very compelling way. This spot really grabs your attention and makes you think about what kind of paint you have in your house. The overall production quality was incredibly strong. The spot was very well shot, well cut, had great color, and was well mixed. Very effective work done by everyone involved.
Great job!


LADDY

Category:
Advertising for the Arts & Sciences
Mixed/ Multiple Media Campaign

Credits:
John Myers Photographer
Jeremy Schwartz Art Director/Designer
Eric Barbehenn Retoucher
Dan Myers as Spikes
Alex Schaeffer Production
Alexia Georgiou Production
Andy McEntee Production



ADDY®

Category:
Advertising for the Arts & Sciences
Poster Campaign

Credits:
Bob Nisson Creative Director
Joseph Mayernik Associate Creative Director/Illustration
Matt Smythe, Matt Conn, Angelo Juliano, Greg Shainman Copywriters
Daniel Owens Print Production/Mechanical Artist
Christan Brown Account Executive
Jay Graphics Print Production
City Blue Printer
Ferdinand Jay Smith Executive Creative Director/CEO
Gregory Smith President

Special Recognition: CONCEPT & ILLUSTRATION
This campaign for the Rochester Philharmonic Orchestra was very clever, clean, and well-designed. The illustrations were very eye-catching and communicated the idea in a simple way without going overboard. We especially liked the way the creatives incorporated this very strong concept with all the different residual requirements. Note cards, posters, programs, etc. The headlines were also given special recognition for being especially strong. Nice work!


ADDY®

Category:
Advertising for the Arts & Sciences
Audio/ Visual

Credits:
Jeremy Schwartz Creative Director
Kurt Jaeckel Account Director
Heather Semmler Account Executive
Ashley Moore Traffic Coordinator
Henry Corra Director, Corra Films



LADDY

Category:
Advertising for the Arts & Sciences
Note Cards

Credits:
Bob Nisson Creative Director
Joseph Mayernik Associate Creative Director/Illustration
Matt Smythe, Matt Conn, Angelo Juliano, Greg Shainman Copywriters
Daniel Owens Print Production/Mechanical Artist
Christan Brown Account Executive
Jay Graphics Print Production
City Blue Printer
Ferdinand Jay Smith Executive Creative Director/CEO
Gregory Smith President



LADDY

Category:
Advertising for the Arts & Sciences
Invitation

Credits:
John Myers Photographer
Jeremy Schwartz Art Director/Designer
Eric Barbehenn Retoucher
Dan Myers as Spikes
Alex Schaeffer Production
Alexia Georgiou Production
Andy McEntee Production



ADDY®

Category:
Advertising Industry
Self-Promotion: Mixed/Multiple Medium Campaign

Credits:
Tim Downs Executive Creative Director
Paul Hill Creative Supervisor/Art Director
Craig Henderberg Video Editor
Sherri Baker Sr. Art Director
Anne Trabold Mechanical Artist