2010 SILVER AWARD - Jeff Goff
In the creative arts world, some spend an inordinate amount of time self-aggrandizing.
Jeff Goff is the exception. And exceptionally so. His many years creating world-class broadcast advertising speaks volumes of his talent and contributions to the high standards set for our community of commercial makers in the Greater Rochester area.
Jeff came to Jay Advertising 24 years ago first as a client from Home Box Office. At that time, he had been traveling the world for this upstart cable television network. His specialty was sports entertainment.
As director and producer, Jeff was in charge of productions that took him to major competitions around the globe. Camera placement, organization, teamwork and splitsecond timing in the control booth during live performances required an eagle eye, creative nuance and raw stamina.
For 20 years he directed the broadcast coverage at Wimbledon for HBO. Jeff won a National Emmy as director of the boxing coverage for the 1988 Summer Olympic Games on NBC. He was also an Emmy nominee for his direction of the Boxing Venue at the Centennial Olympic Games in Atlanta, Georgia and was a recipient of a Cable ACE Award for a figure skating special.
Jeff eventually put his carry-on bag down in Rochester.
His joining Jay Advertising was a perfect fit for the agency’s growing list of broadcast assignments. Jeff was involved in both the creative development and execution phases of National retail for General Motors, Raymour & Flanigan Furniture, First Niagara Bank. His signature is also seen on work for Wegmans, Time Warner Cable–Regional, Buffalo Bills football, High Falls Brewing Company, Baxter Healthcare Corporation, Warner Chilcott, United Way, among others.
Love for his work is only exceeded by love for his family: son Jeff, daughter Gabriela, caregiver Christine. Colleagues at Jay Advertising and in the local production community miss his camaraderie on shoots, in editing suites and Jeff’s brilliantly rapier wit. Rochester advertising has lost one of its more passionate and colorful personalities with his passing.
Jeff’s high degree of professionalism and artistry helped elevate advertising production values in Rochester, ever challenging the status quo and leaving a legacy that continues to benefit the quality of work we see today throughout our community.