Join the Discussion
Brad VanAuken, President, Harvard Business School Club of Rochester BrandFordward Inc.
Todd Butler, President & CEO, Advertising Council of Rochester 
Carl Carballada, Commissioner of Economic Development, City of Rochester 
Mark Cuddy, Artistic Director, Geva Theatre Center 
Eliza Kozlowski, Director of Communications & Visitor Services, George Eastman House International Museum of Photography & Film 
Bill Murphy, Vice President of Communications, University of Rochester 
David Thiel, CEO, Auragen 
Heidi Zimmer-Meyer, President, Rochester Downtown Development Corporation
The Harvard Business School Club of Rochester presents: "Branding Rochester — a Panel Discussion"
Thursday, May 24th 2007 at Geva Theatre Center
How can Rochester attract more businesses, residents, tourists, conventions and sporting events? What should it be known for? What would make it a more compelling place to live, visit and operate a business? Join our panel of community leaders to discuss these issues.
The purpose of the event is to get more people actively engaged in thinking about how to make Rochester a better place to live, work and visit and how to better promote Rochester to the world. Much is being done already. We hope this event will help more people discover how they might contribute to these efforts. There will be an opportunity for questions from the floor after the panel discussion.
We want your opinion!
PLEASE TAKE A BRIEF SURVEY
Results to be highlighted at Branding Rochester event.
Contribute to the Blog
When: May 24th 2007 at 6 p.m.
Where: Geve Theatre Center’s The Nextstage
Cost: $20 in advance. $30 at the door. Includes hors d'oeuvres
Agenda:
6:00pm - 6:45pm: Networking, hors d'oeuvres and cash bar
6:45pm - 8:15pm: Panel discussion
8:15pm - 8:30pm: Q&A
Our Sponsors
Harvard Business School Club of Rochester - One of the oldest clubs in the nation
BrandForward, Inc - Transforming your business through branding
Geva Theatre Center - Great Theatre Lives Here!
Mirus Group - Marketing Communications
AdHub.com - Your link to Marketing Resources in Upstate New York
Our Distinguished Panel - Read Bios
Todd Butler, President & CEO, Advertising Council of Rochester
Carl Carballada, Commissioner of Economic Development, City of Rochester
Mark Cuddy, Artistic Director, Geva Theatre Center
Eliza Kozlowski, Director of Communications & Visitor Services, George Eastman House International Museum of Photography & Film
Bill Murphy, Vice President of Communications, University of Rochester
David Thiel, CEO, Auragen
Heidi Zimmer-Meyer, President, Rochester Downtown Development Corporation
Register
Please register and pay in advance by Thursday May 17th.
Make a check out in the amount of $20.00 to "Harvard Business School Club of Rochester" and mail it to Brad VanAuken 145 Pond Road, Honeoye Falls, NY 14472
prior to the event. You will not receive a ticket in the mail but your seat will be reserved.
Tickets at the door are $30.00
Seating is limited to 180 people and will be filled on a "first come, first serve" basis.
For more information on the event, contact Brad VanAuken 585-624-2043 or vanauken@brandforward.com
Resources
Food for thought:
The Branding of Cities Masters Thesis by Julia Winfield-Pfefferkorn 2005 - 3.9 MB pdf
Branding Cities Calls for a Different Approach by Bill Baker - 308 KB pdf
Branding Your City by CEOs for Cities 2006 - 124 KB pdf
Place Branding by Brad VanAuken
Time Is Right to Revive Ailing Urban Areas by Jonathan D. Epstein, Buffalo News
Entities involved in branding Rochester:
Greater Rochester Visitors Association
Rochester Riverside Convention Center
City of Rochester
Monroe County
Rochester Downtown Development Corporation
Rochester Business Alliance
Greater Rochester Enterprise
Rochester Regional Community Design Center