Anyone aspiring to launch or enhance a freelance writing, editing, proofreading, graphics, website, photography, indexing, publishing or other communications business an invaluable resource coming up in the AdHub region: “Make Your Own Luck,” Communication Central’s 13th annual Be a Better Freelancer® national conference, to be held Sept. 21–23, 2018, at Rochester’s Hilton Garden Inn in the College Town complex. Presentations from experts from around the country will offer tips on marketing, promotions, macros, websites, publishing, challenging clients, social media, organization and efficiency, and more; the Sept. 23 session will focus on expanding an editing business into deeper levels of skills and services.
“The focus of the 2018 conference is on ‘Make Your Own Luck’ as a play on the 13th offering of this program,” said Rochester native Ruth E. Thaler-Carter, owner of Communication Central, creator of the conference and a long-time freelance writer/editor. “There will be both skill-centered and concept-oriented sessions. As always, the program will be beneficial to both new and experienced freelancers, with ideas for enhancing and expanding a business as well as opportunities to get to know renowned colleagues in person. This conference will be useful even for people in businesses or industries other than communications.”
Speakers are leaders in innovative approaches to freelancing, publishing and related areas, and many will be coming to Rochester from around the country and Canada. They include publishing and typography expert Dick Margulis; social media, macro and organizing pro April Michelle Davis; publishing and business leaders Ally Machate and Pamela Hilliard Owens; marketing expert and Word/PDF trainer Adrienne Montgomerie; author and client “manager” Ann Kellett; business and social media expert Chris Morton; writer/business communicator Brenda Siler; and editorial trainers Nancy Marriott and Susannah Noel. Local presenters include graphic artist/website designer Victoria Brzustowicz and motivational speaker Chris LaForest.
Thaler-Carter has been hosting this event for fellow freelancers since creating it in 2006, initially with a business partner, and freelancing full-time since 1984. She is a popular teacher with Writers and Books, which presented her with a Big Pencil Award for her services to literature; Rochester chapter coordinator for the Editorial Freelancers Association (EFA); board member of the Brighton Schools Alumni Association; and contributor to area publications. She also has served as newsletter writer for the Rochester Professional Consultants Network (RPCN), presenter at the regional conference of the Society for Technical Communication-Rochester and board member of the Brighton Chamber of Commerce. Her national-level freelancing activities include writing, editing, proofreading, publication management and training/teaching projects for association, nonprofit and industry magazines, newspapers, newsletters and more.