Nancy DeTine

Writer & consultant. Making agency-caliber creative, talent and expertise possible for smaller companies and projects.

716-207-7374 Company Website

A WNY-based writer who's also an astute consultant. A consultant who's also an accomplished writer. A former agency owner, creative director and account exec who's now in private practice. An advertising professional who will deliver inspired ways to tell your story and advance your business.

Services
Writing and Creative Services

Yes, I'm a freelance copywriter. But I’m also an experienced creative director, account executive and marketing communications consultant. Which means you’ll benefit from valuable strategic thinking, as well as outstanding concepts and copy. Here's some of what I do:
  • Copywriting for print and broadcast advertising, brochures, collateral and more
  • Concepts and idea development
  • Scripts for radio commercials, TV spots and videos
  • Website content and writing
  • Taglines
  • Writing for anything else you suspect you could use help with

Marketing Communications Consulting

Did you ever wish you could work one-on-one with an advertising expert, someone who can really help you promote your business? After 25+ years advising clients in ad agencies, I now consult directly with companies like yours. Here are a few things we could work on together:
  • Concepts, ideas and recommendations
  • Communications plans
  • Messaging / message platforms
  • Branding and positioning

Project Management

I assemble teams of talented professionals to create and produce everything from ads and brochures to websites and videos to complete integrated campaigns.
Products
As much as I hate laundry lists ... copywriting for:
  • Advertising campaigns
  • Brochures
  • Radio and TV commercials
  • Product and service names
  • Taglines
  • Website content development and writing
  • Fund-raising materials
  • Capital campaign materials
  • Sales collateral
  • Direct mail
  • Award citations
  • Annual reports
  • Point-of-sale
  • Press releases and media kits
  • Feature articles

I really can handle pretty much anything. If you don't see it here, give me a call and let me know what I've left out.
Equipment & Facilities
It's just me, my Internet connection and a home office with a lovely view of an historic Olmsted parkway. Unencumbered by overhead or bureaucracy, I devote my full attention to you.
Connect
716-207-7374 | Website
4 Soldiers Place
Buffalo, NY 14222, Erie County
Buffalo NY   Region
Year Founded: 2004
Major Clients
I offer experience in many business categories:
  • Banking and financial services
  • Professional services
  • Senior living
  • Education
  • Health care
  • Package goods
  • Food service
  • Retail
  • Industrial
  • Business to business
  • Business to consumer
  • Not-for-profit organizations
Awards
Yes, including a couple Best of Show:
  • WNY ADDYs
  • Professional Communicators
  • Art Directors/Communicators Club of Buffalo
  • Buffalo News
  • Effie
Testimonials
Nancy is an extraordinarily talented writer and we have relied on her for a number of projects at Canisius. Nancy is able to take complex material and translate it into a story that is clear and meaningful for a target audience. I am always impressed by her final product and how well it fulfills our objectives. I think this comes from her excellent interviewing and listening skills combined with her writing and marketing savvy.

Jill Conlon
Associate Vice President for Enrollment
Canisius College


I have worked with Nancy DeTine since 1998 on countless communications projects. I am happy to work with Nancy again on projects for ElderWood Senior Care because I know she understands our marketing objectives and audience. Nancy has a unique capability of questioning and challenging me until we are sure that we have reached a clear message that the audience understands. Nancy’s creative background makes her a great choice for our print ads, brochures, radio ads and other marketing communications projects.

Barbara S. Tschamler
Executive Director of Marketing and Communications
ElderWood Senior Care
Associations
  • Advertising Club of Buffalo
  • American Advertising Federation
  • National Association of Women Business Owners [NAWBO]
  • Buffalo Niagara Sales & Marketing Executives
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Address
4 Soldiers Place Buffalo, NY 14222
Erie County, Buffalo NY   Region
Key Contacts
Nancy DeTine