Bartel Communications Delivers Results for Bennett Contracting's 100th Business Anniversary

Bartel Communications was engaged by Bennett Contracting to develop, implement and publicize a 100th business anniversary community service project and delivered “spectacular” results, according to the client.

For its 100th business anniversary, Bennett Contracting wished to (1) showcase its design and construction skills through a fun community service project that would help families in Albany’s South End and (2) use the project to raise the firm’s visibility through a media campaign that would tell Bennett Contracting’s story of beginning as a plumbing shop in 1915, expanding into heating and insulation services and evolving into the Capital District’s oldest and largest full-service home remodeling company.

Bartel Communications created the “Building Strong Roots” 100th business anniversary community service campaign and arranged for Bennett Contracting to partner with Capital Roots to design, construct and install a new garden shed and grape arbor in the Lincoln Park community garden that Capital Roots manages and where more than 50 South End families grow their own food. Capital Roots’ mission is to nourish healthy communities by providing access to fresh food and green spaces.

In addition to finding a suitable community service project and introducing Bennett Contracting to Capital Roots, Bartel Communications launched a print and broadcast media campaign for the 100th anniversary project. The media campaign resulted in more than one-half million positive print and broadcast media impressions from:

Times Union (June 4, 2015) “Your Best Shot” column
http://www.timesunion.com/news/article/Capital-Roots-gets-garden-shed-6298113.php

Troy Record (June 6, 2015)
http://www.troyrecord.com/lifestyle/20150606/capital-roots-benefits-from-bennett-contracting-project

Times Union (June 11, 2015) “Capital Region Gives” column
http://www.timesunion.com/tuplus-local/article/Roots-deep-in-South-End-garden-6319923.php

Times Union (June 11, 2015) “Capital Region Gives” blog
http://blog.timesunion.com/giving/roots-deep-in-south-end-garden/2542/

Times Union (July 2, 2015) Congratulations ½-page ad sponsored by Harvey Building Products and Certainteed Siding (Page A-4)

Spotlight News (July 9, 2015) “Bennett Family Legacy Lives: Family Business Marks 100th Anniversary”
http://www.spotlightnews.com/news/2015/jul/12/bennett-family-legacy-lives/?page=1&

Colonie Spotlight (August 12, 2015) “Green in the ‘Hood”
http://www.coloniespotlight.com/news/2015/aug/16/trend-urban-farming-growing-ever-quicker/

Time Warner Cable News “Capital Region Business Beat” (broadcast for 24 hours on September 13, 2015)
http://www.twcnews.com/nys/capital-region/news/2015/09/9/bennett-contracting-celebrates-100-years-in-business.html

According to Greg Bennett Jackson, President of Bennett Contracting, Inc.: “When I hired Pauline, I did it as a chronic skeptic, but I knew I had to do something because I was way out of my comfort zone trying to put together a 100th anniversary promotion. I had ideas but didn’t know what to do with them. I interviewed a few people for the job and was immediately impressed by how organized and professional Bartel Communications was. I gave Pauline the contract, and the results have been spectacular! We were able to make a 100-year-old construction company interesting to the press and the public. I have been getting compliments on what a great job I did ever since. Of course, the real credit goes to Pauline Bartel. Best decision I ever made!”

Bartel Communications is an award-winning corporate communications consultancy that specializes in transforming business anniversary merry making into business anniversary money making through business anniversary marketing services; building the images of companies with words through custom content strategy and implementation services; fostering a positive company image and gaining favorable publicity for clients through public relations and media relations services. Visit www.paulinebartel.com for further information.

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Pauline Bartel
pauline@paulinebartel.com
518-237-1353
Bartel Communications Inc
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