Block Club takes “Best of Show” at 2016 Buffalo ADDY Awards

On Friday evening, March 4, The Advertising Club of Buffalo hosted the 2016 WNY American Advertising Award Show honoring local advertising and communications professionals along with some of the best creative work from the previous year.

A record 500 professional and 40 student entries were received from area advertising agencies, professionals, and students and were scored by judges from New York City, Washington D.C., and Baltimore.

“The ADDY’s is about celebrating the industry and the creative talent that exists right here in our backyard,” said Scott Bartels, president, Advertising Club of Buffalo. “Year after year work from Buffalo gets recognized at the regional and even national level. Win or lose, the event is always a good party in honor of a year’s worth of hard work.”

The big winner of the night was Block Club, picking up the Best of Show Award for their UNYTS, “Save Warren” campaign.

Crowley Webb was awarded the most ADDYs of the night, taking home 29 awards (4 Gold and 25 Silver). Gelia received a total of 23 awards (11Gold and 12 Sliver), Block Club was honored with 20 awards (7 Gold and 12 Silver), 15 Fingers took away 12 awards (4 Gold and 5 Silver), and dPost secured 10 awards (2 Gold and 8 Silver). Other award winners include:
· The Martin Group (1 Gold and 7 Silver)
· White Bicycle (5 Gold and 2 Silver)
· Quinlan (5 Gold and 1 Silver)

Special ADDY awards were also awarded to outstanding individuals in the advertising industry. The 2015 winners include:
Edward J. Healy, Vice President of Marketing, Visit Buffalo Niagara - David I. Levy Communicator of the Year Award
This award was created to recognize outstanding achievement and service in the communications industry.
John Paget, Paget Films - Alex Osborn Award for Creativity
Named in honor of Alex Osborn of Batten, Barton, Durstine & Osborn fame, this award recognizes individuals who, through outstanding creative achievements, have left an indelible mark on the Western New York creative community.
Peter Burakowski, Director of Marketing, 43 North - The Odysseus Award
The Odysseus Award was established in 2011 by the Advertising Club of Buffalo to honor a client in the Western New York market (individual or group/department) who has used the discipline of strategic marketing and advertising in an extraordinary way.
Charlie Fashana, Client Strategy Director, FARM Buffalo– Joe Crowley Award for Service
This award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club.
Jillian Minderler, Graphic Designer, Quinlan & Company - Advertising Club of Buffalo Future Star Award
This award honors an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry.
The Veritiv Creative Use of Paper Award went to White Bicycle for their Charles A. Burchfield, “A Resounding Roar” LP Package for the Burchfield Penny Art Center and Righteous Babe Records. And the Best Showbook Ad award was a tie between BlueCross BlueShield of Western New York and Charles Waldorf Photography.
College students were also included in the action. Taking home the Student Best of Show was Jessica Puskar of Villa Maria College for No. 2 Pencil Box. Megan Sweeney from Buffalo State College received 5 awards, 2 Gold and 3 silver. Students each taking home one Gold award include:

· Chelsea Turton, Damen College

· Grace Gruarin, Villa Maria College

Student Silver award winners include:

· Chad Hornberger, Buffalo State College

· Eric Hostetter, St. Bonaventure University

· Grace Gruarin, Villa Maria College

· Lucy Norton, Villa Maria College

· Rachel Surdi, St. Bonaveture Universtiy

· Samantha Lonczak, Villa Maria College

Taking place at Statler City, the show’s theme was “Married to Your Work,” created by FARM Buffalo and pays homage to the labor of love in advertising.

The 2016 WNY American Advertising Award Show was sponsored by: Buffalo Limousine, Comfort Suites Downtown, WNED TV, Charles Waldorf Photography, Gateway Printing & Graphics, Inc., KC Kratt photography, Big Ditch Brewing Company, IMG_INK, Veritiv, Cohber Press, Inc., Hodgins Engraving, Propellerhead Media, CJ Sound, Premier Sound, TOPS Friendly Markets, Orchard Fresh, Santoras Catering.

This year’s planning committee co-chairs were April Brown, Art Director, FARM Buffalo; Sarah DiPofi, Brand Manager, The Martin Group; and Christie Witt-Berardi, Senior Brand Manager, The Martin Group.


About the ADDY Awards

The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets.

About Advertising Club of Buffalo

The Advertising Club of Buffalo supports and connects communications professionals in Western New York. We strive to bridge the gaps between passions, occupations, and experience levels to create a single unified community that provides national industry involvement with a local focus. Through collaboration, education, networking, and events we offer creative thinkers and marketing-savvy minds the opportunity to do more, and get better. Seasoned experts are able to share experiences and keep up with the latest trends. Students are provided access to the resources (and people) they need to get in, and get ahead. We take pride in our profession, our region, and our work - and we want everyone to know it.
For more information about the Advertising Club of Buffalo and its upcoming events, please visit: www.advertisingclubofbuffalo.com. Follow us on Facebook and Twitter.

Kyle Rogers
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716-341-3184
Advertising Club Of Buffalo
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