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Diamond Packaging Partners With Coty on Shania by Stetson Launch
     
Rochester, NY Rochester NY Region
 
Rochester, NY – Coty Inc., one of the world’s largest and most successful beauty companies, recently introduced Shania by Stetson, an irresistible fragrance that captures the beauty, spirit, and independence of the renowned star. Diamond Packaging was chosen to design and manufacture the cartons and gift sets for this exciting product launch.

Coty’s expertise in developing products that resonate with consumers is enhanced by aligning themselves with celebrities who are involved with the entire creative process. Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the celebrity’s personality and style.

“Shania influenced every aspect of the packaging,” said Marsha Brooks, Vice President, Marketing/Business Development, Coty Beauty US. “Even in its simplicity, the packaging really pops on the shelf.”

Diamond employed special graphic techniques for the gift set packaging, elevating a standard tuck carton to an unprecedented level. The cartons feature .024 SBS paperboard complemented by embossing and gold foil accents around the window and for the stars, which are prominently displayed on the carton. The gold stars, which are meant to represent studs, connect the package to both the country-western image of Shania Twain and to the Stetson brand.

The vibrant pink fragrance cartons feature two hits of pink, special flexo gold ink, and pearlized matte aqueous coating. Hot foil stamping and embossing further enhance the graphics. Flexo gold ink was applied in-line on Diamond’s new Heidelberg offset press equipped with a Flexokit chambered blade coating system. The Flexokit is optimized for metallic and pearl luster coatings, delivering denser coverage with greater uniformity.

Diamond utilized frequency modulated (FM) screening to deliver near photographic fidelity from an offset printing process. FM screening is unique in that it varies the number of dots used, as opposed to amplitude modulated (AM) screening, which varies the size of the dot. The 20-micron FM dot eliminated all issues related to screen angles, resulting in smoother vignettes and softer color-to-color transitions not possible with traditional four-color process printing.

The result is a packaging design that delivers impact at the retail environment, and asserts a modern, spirited image for the brand.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including The Gillette Company, Beiersdorf, Bristol-Myers Squibb, Coty, Eastman Kodak, Godiva Chocolatier, and L’Oreal USA. As part of the Global Packaging Alliance (GPA), Diamond Packaging and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at http://www.diamondpackaging.com. For more information about Coty, call (212) 479-4300 or visit the website at http://www.coty.com.

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Contact: Dennis Bacchetta, Marketing Manager
Phone: 585-334-8030 x229
AdHub Profile: Diamond Packaging
Company URL: http://www.diamondpackaging.com
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