|
|
|
|
Ad Agency Celebrates 25 years with Matching Grants for Non-Profits |
| |
|
|
|
Wilton, NY |
Albany NY Region |
| |
Imagine gas at 99 cents a gallon, VHS tapes instead of streaming video, Walkmans instead of iPods. Websites, mobile phones, social networking - do not exist. That was life in the Capital District 25 years ago.
In 1989, the year McKinley Griffen Design & Advertising (MGD&A) first opened its doors, it was a different world.
What required stat cameras and couriers back then, is now accomplished with a desktop printer and email.
A Mac IIci computer was the hot ticket in '89 with a whopping 40MB hard drive processing at 25Mhz … for just $7,000 (without software). Facebook, Twitter, You Tube, Linkedin did not exist; meetings were in-person, quality service depended upon arriving early, listening well and working long hours to fully deliver commitments on-time.
Over the years, founders Dennis and Connie Towers gave their undivided attention to small business startups, corporate identity, local arts organizations and fundraising efforts. "We have progressed for 25 years by combining intense passion for client projects, attention to detail, and a strong work ethic with strategic, conceptual problem-solving and an ability to invent unexpected solutions," said Dennis Towers, Creative Director/ Brand Strategist. A stream of product launches with compelling images ensued – bears on stout beer packaging, rats on hockey jerseys and youth superheroes on outdoor, (to name a few) – engaging audiences, resonating with consumers, and expanding markets while building loyal communities.
From Addy and Nori Awards in communications, to industry-specific awards in financial, beverage, sports, healthcare, arts and culture, industrial markets and non-profit sectors, you would expect bragging rights to follow. Not from this husband and wife creative team. Gratification comes from the growing partnerships and client trust at the core of the firm.
"We are driven by our relationship and collaboration with the client, a mutual love for the project and its challenges, and building brands with a purpose," states Connie Towers, Principal.
"It's common for agencies celebrating milestones to highlight their accomplishments. We decided to take a different avenue – one we've always been committed to – helping non-profit organizations achieve their mission within their budgets. We have officially launched our 'Good Works!' Matching Grants program, and are excited to be matching agency hours to assist inspiring organizations who make a positive impact in their communities. It's simply our way of saying 'thank you'."
"We believe supporting great causes in celebration of our benchmark year aligns with our business culture. When we started the ad agency 25 years ago we made the conscious decision to utilize our advertising skills for 'good'; to work proactively toward a better tomorrow," she shares.
Non-profit or tax-exempt organizations are welcome to apply for the Good Works! Matching Grants for their projects or initiatives via the on-line form at McKinleyGriffen.com. The website also features distinct projects along the company's creative 25-year journey.
"We have not put any geographic or size limitation on the program's reach. We want to extend our hands to partners who are active in the greater community, and each project will be reviewed on its own merits," Dennis continues.
"We'll never see gas at a dollar again. Life and markets will constantly evolve and we'll continue to connect brands with people, whatever the evolution may bring. It's fulfilling to be able to advance causes that enrich people's lives, and make a lasting impact for years to come."
Founded in 1989, McKinley Griffen is an innovative, strategic design agency offering branding, marketing strategy and product development through the execution of unique and traditional multi-media campaigns. Learn more at McKinleyGriffen.com. |
| |
|
| Contact: |
Dennis Towers |
| Phone: |
518-584-4333 |
| AdHub Profile: |
McKinley Griffen Design & Advertising |
| Company URL: |
http://www.mckinleygriffen.com
|
|
0
Additional Press Releases have been posted by McKinley Griffen Design & Advertising, Read them HERE |
|
|
|
