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Articles by

Brad VanAuken

BrandForward, Inc.    E-mail this company


The Evolution of Branding II   
"Gone are the days of a marketing specialist working with an ad agency account executive to guide the course of the brand..."

The Evolution of Branding   
"People have branded their livestock to indicate ownership since ancient times..."

CMOs and CEOs   
"Smart CEOs will understand the increasing value of the marketing function to their organizations..."

Repositioning Versus Rebranding   
"Rebranding is an identity change. Repositioning is a change in the brand’s promise, personality or other associations..."

Tribal Branding   
"An astute marketer can often help the tribe to link those shared values or emotions to its brand and its products or services..."

Creating New Categories Versus Battling it Out for Market Share   
"True breakthroughs come only from creating entirely new categories, highly compelling new categories..."

Crafting the Brand Positioning Statement   
"A complete brand positioning statement would include the following..."

How to Better Understand the Emotional Impact of Your Brand on its Customers   
"To gain insight into your brand’s values and its emotional, experiential and self-expressive benefits as perceived by its customers, have its customers complete these sentences..."

Top 15 Actions to Build your Brand Online   
"One can use the Internet to: Increase brand awareness, Reinforce the brand’s unique value proposition, Tell the brand’s story, Identify customers and build lists, Create a dialog with customers and potential customers..."

Creating an Emotional Connection   
"If you want your brand to connect with people on a deep emotional level, qualitative discovery is the approach you want to take."

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No Soil Better: Art and the Living Legacy of Frederick Douglass

No Soil Better: Art and the Living Legacy of Frederick Douglass

Rochester NY Region

02/02/2018 - 03/18/2018

No Soil Better is an exhibition of new artworks by a diverse group of emerging and established artists.

Project Management Professional (PMP)® Exam Prep Class - Winter Afternoons 2018 In Rochester, NY

Project Management Professional (PMP)® Exam Prep Class - Winter Afternoons 2018 In Rochester, NY

Rochester NY Region

02/20/2018 - 04/10/2018

Get certified from your LOCAL PMI Registered Education Provider

6x6 - Artwork entries accepted now through April 15

6x6 - Artwork entries accepted now through April 15

Rochester NY Region

03/10/2018 - 04/15/2018

2018 Rochester ADDY Awards

2018 Rochester ADDY Awards

Rochester NY Region

03/15/2018 - 03/15/2018

Federico Solmi – The Good Samaritans

Federico Solmi – The Good Samaritans

Rochester NY Region

04/06/2018 - 05/12/2018

The Good Samaritans is a solo exhibition comprised of several video installations by Italian artist Federico Solmi.

Bridging the Gap: Integrated Marketing and Sales Strategies<BR>

Bridging the Gap: Integrated Marketing and Sales Strategies

Rochester NY Region

04/17/2018 - 04/17/2018