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The Evolution of Branding II
10/21/2014 |
"Gone are the days of a marketing specialist working with an ad agency account executive to guide the course of the brand..." |
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CMOs and CEOs
09/29/2014 |
"Smart CEOs will understand the increasing value of the marketing function to their organizations..." |
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Repositioning Versus Rebranding
08/26/2014 |
"Rebranding is an identity change. Repositioning is a change in the brand’s promise, personality or other associations..." |
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Tribal Branding
07/16/2014 |
"An astute marketer can often help the tribe to link those shared values or emotions to its brand and its products or services..." |
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Top 15 Actions to Build your Brand Online
06/20/2013 |
"One can use the Internet to: Increase brand awareness, Reinforce the brand’s unique value proposition, Tell the brand’s story, Identify customers and build lists, Create a dialog with customers and potential customers..." |
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Creating an Emotional Connection
06/20/2013 |
"If you want your brand to connect with people on a deep emotional level, qualitative discovery is the approach you want to take." |
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