spacer spacer
Quick Search | Home | Login
Find a Specific Company

NY CT Marketing Services Albany Buffalo CNY Finger Lakes Hudson Valley Long Island New York City Rochester Southern Tier Syracuse Utica Westchester WNY

• Directory
• My Favorites List
• Regions
• Index
• Calendar
• Marketing News
AdTalk Blog
Holiday Art
• Jobs
• Post Jobs
• Find Interns
• For Sale/Rent
• Opportunities
• Marketing Awards
• Reference Links
• Advertise
• Testimonials
• Visitors
• Contact
• Login
Advertising Agencies




Articles by Brad VanAuken

Brad VanAuken

BrandForward, Inc.    E-mail this company


The Evolution of Branding II   
"Gone are the days of a marketing specialist working with an ad agency account executive to guide the course of the brand..."

The Evolution of Branding   
"People have branded their livestock to indicate ownership since ancient times..."

CMOs and CEOs   
"Smart CEOs will understand the increasing value of the marketing function to their organizations..."

Repositioning Versus Rebranding   
"Rebranding is an identity change. Repositioning is a change in the brandís promise, personality or other associations..."

Tribal Branding   
"An astute marketer can often help the tribe to link those shared values or emotions to its brand and its products or services..."

Creating New Categories Versus Battling it Out for Market Share   
"True breakthroughs come only from creating entirely new categories, highly compelling new categories..."

Crafting the Brand Positioning Statement   
"A complete brand positioning statement would include the following..."

How to Better Understand the Emotional Impact of Your Brand on its Customers   
"To gain insight into your brandís values and its emotional, experiential and self-expressive benefits as perceived by its customers, have its customers complete these sentences..."

Top 15 Actions to Build your Brand Online   
"One can use the Internet to: Increase brand awareness, Reinforce the brandís unique value proposition, Tell the brandís story, Identify customers and build lists, Create a dialog with customers and potential customers..."

Creating an Emotional Connection   
"If you want your brand to connect with people on a deep emotional level, qualitative discovery is the approach you want to take."

Results 1 - 10 of 71

Go to Page: 1 2 3 4 5 6 7 8

Search Again | Return to Homepage



Article Search

Search By Author


Search By Topic

adhub_button Ad Industry Jobs

Interactive Design / Development Manager
New York City

Event Coordinator
Buffalo NY

Senior Account Manager
Syracuse NY

Marketing Assistant
Rochester NY

Photo retoucher
New York City

See More...

adhub_button Marketing Calendar

Project Management Professional (PMP) Exam Prep Class - Fall '17

Project Management Professional (PMP) Exam Prep Class - Fall '17

Rochester NY Region

09/07/2017 - 10/26/2017

Get your PMP certification from your LOCAL PMI Registered Education Provider

Witness: Paul Dodd | Leo Dodd

Witness: Paul Dodd | Leo Dodd

Rochester NY Region

10/06/2017 - 11/12/2017

RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.

Welcoming Economies Convening

Welcoming Economies Convening

Syracuse NY Region

10/23/2017 - 10/25/2017

The conference will weave together cutting edge policies, successful programs, innovative ideas, and a network of trailblazers in our emerging field of immigrant economic development.

27th Annual Members Exhibition

27th Annual Members Exhibition


12/01/2017 - 01/14/2018

Calling all artists! Youíre invited to enter RoCoís 27th Annual Members Exhibition. Youíll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards