"The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..."
"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..."
"Marketing exists to advance business goals, not to create art for artís sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..."
RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.
Calling all artists! Youíre invited to enter RoCoís 27th Annual Members Exhibition. Youíll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards