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Articles by David Pascal

David Pascal

Pascal & Associates    E-mail this company


How To Become A Recognized Leader In The Digital Age   
"Success ultimately comes down to one thing: getting known..."

Getting To The Top Of Google: The Top 7 Myths Of SEO   
"But what exactly is search engine optimization? What (if anything) can you do to get your web site to rank better?"

Four Rules For Marketing To Hispanics   
"The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..."

Writing For The Web: The New Rules   
"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..."

Integrating Copy And Design   
"Marketing exists to advance business goals, not to create art for artís sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..."

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Interactive Design / Development Manager
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Buffalo NY

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Syracuse NY

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Rochester NY

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Project Management Professional (PMP) Exam Prep Class - Fall '17

Project Management Professional (PMP) Exam Prep Class - Fall '17

Rochester NY Region

09/07/2017 - 10/26/2017

Get your PMP certification from your LOCAL PMI Registered Education Provider

Witness: Paul Dodd | Leo Dodd

Witness: Paul Dodd | Leo Dodd

Rochester NY Region

10/06/2017 - 11/12/2017

RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.

"Sacred Curiosities"

Rochester NY Region

10/21/2017 - 11/17/2017

This wide-ranging invitational exhibition includes the work
of thirteen artists. Through sculpture, painting, and drawing, this exhibition is a meditation on the meaning we assign to things.

Welcoming Economies Convening

Welcoming Economies Convening

Syracuse NY Region

10/23/2017 - 10/25/2017

The conference will weave together cutting edge policies, successful programs, innovative ideas, and a network of trailblazers in our emerging field of immigrant economic development.

27th Annual Members Exhibition

27th Annual Members Exhibition


12/01/2017 - 01/14/2018

Calling all artists! Youíre invited to enter RoCoís 27th Annual Members Exhibition. Youíll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards