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Articles by Michael Vitch

Michael Vitch

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Integrating Business and Customers through Transpromotional Documents   
"Firms are using transpromotion for valuable up sell opportunities, increased satisfaction, customer retention, improved loyalty, and greater profits..."

Getting Good Results with Personalized, Targeted, Direct Mail   
"Sophisticated direct marketers have long understood the importance of connecting with clients and prospects on a 1 to 1 basis. This form of personalized marketing ensures increased responses and higher customer loyalty..."

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