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Articles by Sally Bacchetta

Sally Bacchetta

Freelance Writer/Instructional Designer    E-mail this company

http://www.sallybacchetta.com

Finding Great Instructional Design   
05/04/2012
"Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior..."

Superhero Sell Sheets   
08/05/2011
"Sell sheets can be as versatile and powerful as your market and your capabilities..."

Beyond Branding: What Your Customers Are Really Shopping For   
04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

Writing for the Web   
08/07/2006
"Writing for the web is the same as any other type of writing, except that it's different..."

Permanent Press   
05/05/2006
"When is your best advertisement not an advertisement? When it’s a press release."

RFID – The Rochester Face of Identification Deployment   
02/02/2006
"RFID demonstrates substantial improvements in production and shipping efficiencies, and has been endorsed by the FDA, the U.S. Department of Defense and some of the nations largest retailers, including Wal-Mart, Target, Kohl’s and Home Depot."

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Federico Solmi – The Good Samaritans

Federico Solmi – The Good Samaritans

Rochester NY Region

04/06/2018 - 05/12/2018

The Good Samaritans is a solo exhibition comprised of several video installations by Italian artist Federico Solmi.



Collective Creativity: Photographs from the Flower City Arts Center Darkroom Club<BR>

Collective Creativity: Photographs from the Flower City Arts Center Darkroom Club

Rochester NY Region

04/06/2018 - 05/05/2018



The Birth of the Universe

The Birth of the Universe

Rochester NY Region

04/06/2018 - 04/30/2018



CULTIVATE, an exhibition featuring Main Street Arts' first group of represented artists

CULTIVATE, an exhibition featuring Main Street Arts' first group of represented artists

Rochester NY Region

04/07/2018 - 05/18/2018



Sewn Solid — BFA Exhibition

Sewn Solid — BFA Exhibition

Rochester NY Region

04/14/2018 - 05/05/2018



Bridging the Gap: Integrated Marketing and Sales Strategies<BR>

Bridging the Gap: Integrated Marketing and Sales Strategies

Rochester NY Region

04/17/2018 - 04/17/2018

Discover how the most successful organizations in Rochester unify marketing and sales initiatives to win more business and gain an edge on their competition.



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