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Articles by Sally Bacchetta

Sally Bacchetta

Freelance Writer/Instructional Designer    E-mail this company

http://www.sallybacchetta.com

Finding Great Instructional Design   
05/04/2012
"Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior..."

Superhero Sell Sheets   
08/05/2011
"Sell sheets can be as versatile and powerful as your market and your capabilities..."

Beyond Branding: What Your Customers Are Really Shopping For   
04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

Writing for the Web   
08/07/2006
"Writing for the web is the same as any other type of writing, except that it's different..."

Permanent Press   
05/05/2006
"When is your best advertisement not an advertisement? When itís a press release."

RFID Ė The Rochester Face of Identification Deployment   
02/02/2006
"RFID demonstrates substantial improvements in production and shipping efficiencies, and has been endorsed by the FDA, the U.S. Department of Defense and some of the nations largest retailers, including Wal-Mart, Target, Kohlís and Home Depot."

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The Stained Glass Windows of Calvary St. Andrews

The Stained Glass Windows of Calvary St. Andrews

Rochester NY Region

01/28/2017 - 01/28/2017

A history by Valerie OíHara of Pike Stained Glass Studios



Nineteenth Century Notables in Mt. Hope Cemetery

Nineteenth Century Notables in Mt. Hope Cemetery

Rochester NY Region

02/25/2017 - 02/25/2017

Learn about the famous and infamous people and their stories



Where Turkeys Go to Die

Where Turkeys Go to Die

Rochester NY Region

01/12/2018 - 02/25/2018

Where Turkeys Go to Die is an exhibition of photographs by local photographer David Corbin.



Seconds From the Flame Ceramics Sale

Seconds From the Flame Ceramics Sale

Rochester NY Region

01/12/2018 - 02/10/2018

It's the annual Seconds Sale! Help us reduce our overstock of decorative and functional ceramics.



Guardians of the Arts: Prints of Artists and Artisans of Guatemala

Guardians of the Arts: Prints of Artists and Artisans of Guatemala

Rochester NY Region

01/12/2018 - 02/02/2018

Woodcuts, linoleum prints, mixed media drawings and photographs of traditional artists and artisans



Dream State Exhibition

Dream State Exhibition

Rochester NY Region

01/13/2018 - 02/16/2018



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