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Articles by Sally Bacchetta

Sally Bacchetta

Freelance Writer/Instructional Designer    E-mail this company

http://www.sallybacchetta.com

Finding Great Instructional Design   
05/04/2012
"Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior..."

Superhero Sell Sheets   
08/05/2011
"Sell sheets can be as versatile and powerful as your market and your capabilities..."

Beyond Branding: What Your Customers Are Really Shopping For   
04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

Writing for the Web   
08/07/2006
"Writing for the web is the same as any other type of writing, except that it's different..."

Permanent Press   
05/05/2006
"When is your best advertisement not an advertisement? When itís a press release."

RFID Ė The Rochester Face of Identification Deployment   
02/02/2006
"RFID demonstrates substantial improvements in production and shipping efficiencies, and has been endorsed by the FDA, the U.S. Department of Defense and some of the nations largest retailers, including Wal-Mart, Target, Kohlís and Home Depot."

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Interactive Design / Development Manager
New York City

Event Coordinator
Buffalo NY

Senior Account Manager
Syracuse NY

Marketing Assistant
Rochester NY

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New York City

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Project Management Professional (PMP) Exam Prep Class - Fall '17

Project Management Professional (PMP) Exam Prep Class - Fall '17

Rochester NY Region

09/07/2017 - 10/26/2017

Get your PMP certification from your LOCAL PMI Registered Education Provider



Witness: Paul Dodd | Leo Dodd

Witness: Paul Dodd | Leo Dodd

Rochester NY Region

10/06/2017 - 11/12/2017

RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.



"Sacred Curiosities"

Rochester NY Region

10/21/2017 - 11/17/2017

This wide-ranging invitational exhibition includes the work
of thirteen artists. Through sculpture, painting, and drawing, this exhibition is a meditation on the meaning we assign to things.



Welcoming Economies Convening

Welcoming Economies Convening

Syracuse NY Region

10/23/2017 - 10/25/2017

The conference will weave together cutting edge policies, successful programs, innovative ideas, and a network of trailblazers in our emerging field of immigrant economic development.



27th Annual Members Exhibition

27th Annual Members Exhibition

Region

12/01/2017 - 01/14/2018

Calling all artists! Youíre invited to enter RoCoís 27th Annual Members Exhibition. Youíll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards



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