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Articles by Sally Bacchetta

Sally Bacchetta

Freelance Writer/Instructional Designer    E-mail this company

http://www.sallybacchetta.com

Finding Great Instructional Design   
05/04/2012
"Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior..."

Superhero Sell Sheets   
08/05/2011
"Sell sheets can be as versatile and powerful as your market and your capabilities..."

Beyond Branding: What Your Customers Are Really Shopping For   
04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

Writing for the Web   
08/07/2006
"Writing for the web is the same as any other type of writing, except that it's different..."

Permanent Press   
05/05/2006
"When is your best advertisement not an advertisement? When itís a press release."

RFID Ė The Rochester Face of Identification Deployment   
02/02/2006
"RFID demonstrates substantial improvements in production and shipping efficiencies, and has been endorsed by the FDA, the U.S. Department of Defense and some of the nations largest retailers, including Wal-Mart, Target, Kohlís and Home Depot."

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Syracuse NY

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Rochester NY

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27th Annual Members Exhibition

27th Annual Members Exhibition

Rochester NY Region

12/01/2017 - 01/14/2018

Calling all artists! You're invited to enter RoCo's 27th Annual Members Exhibition. You'll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards



Small Works and The Cup, The Mug

Small Works and The Cup, The Mug

Rochester NY Region

12/02/2017 - 01/05/2018

Two national juried exhibitions



Mirko Pylyshenko Retrospective: Prints from 1965-2017

Mirko Pylyshenko Retrospective: Prints from 1965-2017

Rochester NY Region

12/08/2017 - 12/30/2017



From Seeds Benefit Concert & Auction

From Seeds Benefit Concert & Auction

Rochester NY Region

12/08/2017 - 12/08/2017



Drypoint Printmaking Workshop

Drypoint Printmaking Workshop

Rochester NY Region

12/09/2017 - 12/09/2017

In this workshop led by December artist in residence Sonja Petermann, participants will learn how to produce prints using the drypoint technique.



Where Turkeys Go to Die

Where Turkeys Go to Die

Rochester NY Region

01/12/2018 - 02/25/2018

Where Turkeys Go to Die is an exhibition of photographs by local photographer David Corbin.



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