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New York State Marketing Resources

 

 

 

Articles by David Pascal

David Pascal

Pascal & Associates    E-mail this company

http://www.davidpascal.com

How To Become A Recognized Leader In The Digital Age   
08/12/2009
"Success ultimately comes down to one thing: getting known..."

Getting To The Top Of Google: The Top 7 Myths Of SEO   
07/03/2009
"But what exactly is search engine optimization? What (if anything) can you do to get your web site to rank better?"

Four Rules For Marketing To Hispanics   
06/25/2008
"The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..."

Writing For The Web: The New Rules   
12/09/2008
"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..."

Integrating Copy And Design   
11/19/2007
"Marketing exists to advance business goals, not to create art for art’s sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..."

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adhub_button Ad Industry Jobs

PROPOSALS FOR GRAPHIC DESIGN SERVICES
Development Director
Account Executive
Interactive Art Director

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adhub_button Marketing Calendar

State of the City 2010: Opening Reception

08/06/2010 - Rochester Region

PARK(ing) Day

09/17/2010 - Rochester Region

5th Annual "Build Your Business" Conference

10/01/2010 - Rochester Region

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adhub_button Marketing Industry News

Pathmark and Food Basics Call on O’Connell for In-store Radio

Outside NY State Region

Voice Talent Peter K. O'Connel Adds In-store Productions On Top of Radio Commercials for Grocery Chain

PARK(ing) Day

Rochester Region

Originally created by Rebar, San Francisco art and design collective, PARK(ing) Day is an annual, one-day, global event where artists, activists, and citizens independently but simultaneously temporarily transform metered parking spots into “PARK(ing)” sp

Bicycle Tour

Rochester Region

A guided bicycle tour of Rochester's best street art, as part of State of the City Exhibition.

State of the City 2010

Rochester Region

State of the City is a group exhibition featuring Trevor Flynn, Amy Casey and Spectres of Liberty. State of the City 2010 engages artists, creative professionals and the public in considering and envisioning the history and future of upstate cities.

Zone 5’s Research Team tapped by the Citadel Graduate College

Albany Region

Zone 5 is pleased to announce its partnership with the Citadel Graduate College. The Graduate College is affiliated with the prestigious Citadel Military College of South Carolina and is one of the largest awarders of graduate degrees in the state. To b

Local Author to present at Kingdom Bound 2010 Festival

Buffalo Region

Author to present on the definitive guide to living on less in today’s economy

Best-Selling Adoption Book Now Available In All Popular E-Book Formats

Rochester Region

E-book format enables content delivery to popular devices such as Amazon’s Kindle, Apple’s iPad and mobile phones.

OtherWisz Creative Develops Visual Identity & Website For Lake Wind Power

Buffalo Region

OtherWisz Creative Corporation announced today that his firm has designed and developed the identity and online marketing for Lake Wind Power.

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