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Articles by David Pascal |
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Four Rules For Marketing To Hispanics
06/25/2008 |
| "The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..." |
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Writing For The Web: The New Rules
12/09/2008 |
| "Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..." |
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Integrating Copy And Design
11/19/2007 |
| "Marketing exists to advance business goals, not to create art for art’s sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..." |
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