Articles on Branding |
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Naming
by Brad VanAuken | 08/07/2009 |
"Naming may be one of the most difficult tasks in branding..." |
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Branding Retirement Communities
by Brad VanAuken | 07/01/2008 |
"Retirement communities have a unique set of branding issues that require a careful focus on brand positioning, brand strategy, brand architecture, brand identity and customer touch point design..." |
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Creating a Winning Brand Promise
by Brad VanAuken | 05/08/2008 |
"Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable..." |
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The Top Ten Brand Measures
by Brad VanAuken | 04/15/2008 |
"If a brand manager could only focus on ten measures of brand vitality, these are the measures that I would recommend..." |
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Brand Marketing Planning
by Brad VanAuken | 03/18/2008 |
"To maximize the likelihood of success, brand marketing planning should include the following..." |
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Results 1 - 10 of 33
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