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Articles on Marketing
Four Good Reasons to Start a Company Blog   
by Doug Motel | 08/24/2009
"Blogging can help promote your business..."

Does Your Business Need To Be Social-ized?   
by Mark Wisz | 08/12/2009
"These newer forms of online communication, known as web version 2.0, provide real-time interaction between you and your audience..."

How To Become A Recognized Leader In The Digital Age   
by David Pascal | 08/12/2009
"Success ultimately comes down to one thing: getting known..."

Getting To The Top Of Google: The Top 7 Myths Of SEO   
by David Pascal | 07/03/2009
"But what exactly is search engine optimization? What (if anything) can you do to get your web site to rank better?"

How to Improve Your Ranking in Google   
by Barry Orlando | 08/15/2008
"There are no secrets in how to improve your position in Google, but there are certain best practices which take effort and discipline..."

Modernizing ‘Supplier Diversity’   
by Tom Kadala | 08/15/2008
"Opinion: Supplier Diversity Programs Need Effective Mentoring"

Make Way for the New Hispanic Ad Agency   
by Tom Kadala | 07/19/2008
"Opinion: Young Hispanic Ad Agencies are Redefining ‘Business-as-Usual’"

Four Rules For Marketing To Hispanics   
by David Pascal | 06/25/2008
"The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..."

Career Planning for Tomorrow’s Hispanic Workforce   
by Tom Kadala | 05/07/2008
"Opinion: Job Seekers will favor Hispanic-friendly Employers"

Why Top-Level Colleges Need Hispanics   
by Tom Kadala | 04/20/2008
"Opinion: College Student Enrollment should Reflect our Changing Workforce"

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Interactive Design / Development Manager
New York City

Event Coordinator
Buffalo NY

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Syracuse NY

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Rochester NY

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New York City

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Project Management Professional (PMP) Exam Prep Class - Fall '17

Project Management Professional (PMP) Exam Prep Class - Fall '17

Rochester NY Region

09/07/2017 - 10/26/2017

Get your PMP certification from your LOCAL PMI Registered Education Provider

Witness: Paul Dodd | Leo Dodd

Witness: Paul Dodd | Leo Dodd

Rochester NY Region

10/06/2017 - 11/12/2017

RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.

Welcoming Economies Convening

Welcoming Economies Convening

Syracuse NY Region

10/23/2017 - 10/25/2017

The conference will weave together cutting edge policies, successful programs, innovative ideas, and a network of trailblazers in our emerging field of immigrant economic development.

27th Annual Members Exhibition

27th Annual Members Exhibition


12/01/2017 - 01/14/2018

Calling all artists! You’re invited to enter RoCo’s 27th Annual Members Exhibition. You’ll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards