"The whole broad edifice of market segmentation is built on the knowledge that markets are built of subsidiary markets with unique needs and characteristics. Know them and address them and you will do better. Ignore them, and at best you will communicate inefficiently. At worst you may more than fail, you may alienate..."
Calling all artists! You're invited to enter RoCo's 27th Annual Members Exhibition. You'll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards