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Articles on Writing
Gotta Have Heart: Adventures in Copywriting   
by Jon Wurtman | 09/07/2009
"I had recently gotten a call from an old friend, a hot-shot creative director, who asked if I like to write a website for medical tourism."

Four Good Reasons to Start a Company Blog   
by Doug Motel | 08/24/2009
"Blogging can help promote your business..."

Writing For The Web: The New Rules   
by David Pascal | 12/09/2008
"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..."

Integrating Copy And Design   
by David Pascal | 11/19/2007
"Marketing exists to advance business goals, not to create art for artís sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..."

Beyond Branding: What Your Customers Are Really Shopping For   
by Sally Bacchetta | 04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
by Sally Bacchetta | 09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

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