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Articles on Writing
Gotta Have Heart: Adventures in Copywriting   
by Jon Wurtman | 09/07/2009
"I had recently gotten a call from an old friend, a hot-shot creative director, who asked if I like to write a website for medical tourism."

Four Good Reasons to Start a Company Blog   
by Doug Motel | 08/24/2009
"Blogging can help promote your business..."

Writing For The Web: The New Rules   
by David Pascal | 12/09/2008
"Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..."

Integrating Copy And Design   
by David Pascal | 11/19/2007
"Marketing exists to advance business goals, not to create art for artís sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..."

Beyond Branding: What Your Customers Are Really Shopping For   
by Sally Bacchetta | 04/23/2007
"Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service..."

Words That Sell: Power-Up Your Written Communication   
by Sally Bacchetta | 09/04/2006
"In business communications, the power of words lies in their capacity to change behavior. Whatever your objectives, you can achieve more by choosing words that sell..."

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Interactive Design / Development Manager
New York City

Event Coordinator
Buffalo NY

Senior Account Manager
Syracuse NY

Marketing Assistant
Rochester NY

Photo retoucher
New York City

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Project Management Professional (PMP) Exam Prep Class - Fall '17

Project Management Professional (PMP) Exam Prep Class - Fall '17

Rochester NY Region

09/07/2017 - 10/26/2017

Get your PMP certification from your LOCAL PMI Registered Education Provider

Witness: Paul Dodd | Leo Dodd

Witness: Paul Dodd | Leo Dodd

Rochester NY Region

10/06/2017 - 11/12/2017

RoCo presents Witness, featuring works by Paul Dodd and the late Leo Dodd. The exhibition contrasts their shared impulse to document and catalog different aspects of Rochester, NY. This exhibition is one of three in the New Rochester Biennial.

Welcoming Economies Convening

Welcoming Economies Convening

Syracuse NY Region

10/23/2017 - 10/25/2017

The conference will weave together cutting edge policies, successful programs, innovative ideas, and a network of trailblazers in our emerging field of immigrant economic development.

27th Annual Members Exhibition

27th Annual Members Exhibition


12/01/2017 - 01/14/2018

Calling all artists! Youíre invited to enter RoCoís 27th Annual Members Exhibition. Youíll also be helping us celebrate our 40th Anniversary and 1,000 members for the first time ever! All entries will be exhibited and eligible for numerous cash awards