|
Articles on Writing |
|
| |||
|
| |||
|
Writing For The Web: The New Rules
by David Pascal | 12/09/2008 |
| "Web copy has to stand alone. It's isn't just that it has to work independently of the visuals or the surrounding imagery. It has to work independently of the surrounding pages. Sometimes even of the surrounding paragraphs. Writing for the web means creating content that makes instant sense or gets instant interest regardless of overall context..." |
| |
|
Integrating Copy And Design
by David Pascal | 11/19/2007 |
| "Marketing exists to advance business goals, not to create art for art’s sake. Marketing materials are there to foster a measurable active response from a target public. You want to get someone to do something..." |
| |
|
| |||
|
Results 1 - 6 of 6
| |||
